News and insights about brands in the sporting goods industry – Page 255
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News briefs
Adidas is boosting its infrastructure in Paris and regrouping its...
Adidas is boosting its infrastructure in Paris and regrouping its local teams under Guillaume de Monplanet, general manager of Adidas France, by opening of a new office near the trendy Pigalle area. Adidas and Reebok employees, who were previously working at different offices inside and outside the French capital, will ...
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Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious...
Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious on this year's Top 10 Cannes YouTube video ad leader-board. The ranking is compiled through an algorithm that takes into account paid views, organic views and audience retention, which refers to how much of a video people watched. The leader-board ...
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Inov-8 has unveiled a new partnership with Total Warrior, the...
Inov-8 has unveiled a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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A German company, United Brands 24, has become a...
A German company, United Brands 24, has become a licensee of Head Sport for small leathergoods, bags, luggage and other travel accessories
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News briefs
Merrell will accompany the launch of its spring/summer 2018 outdoor...
Merrell will accompany the launch of its spring/summer 2018 outdoor shoe collections with a campaign around the theme of “Create your Trail.” The collection will include a new version of the Chamaleon shoe with a lighter construction, and a flexible MQM (Moving Quickly in the Mountains) shoe with the Gore-Tex ...
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361° is going to partner with the 2018 Asian Games...
361° is going to partner with the 2018 Asian Games in Jakarta, supplying apparel and equipment for its staff ++
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Nike has signed up Markelle Fultz, the presumed N° 1...
Nike has signed up Markelle Fultz, the presumed N° 1 pick in the NBA draft
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Umbro is going to be the official supplier of Club...
Umbro is going to be the official supplier of Club Esportiu Europa, a third-division football club in Barcelona
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News briefs
Gore is combining Gore Bike Wear and Gore Running Wear,...
Gore is combining Gore Bike Wear and Gore Running Wear, its two clothing brands, to form Gore Wear. The combination of Gore's cycling and running wear brands, which will be effective as of spring/summer 2018, is supposed to reflect the changing behavior of consumers, from specialists in one sport to ...
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News briefs
New Balance has obtained an endorsement deal with Athletic Club...
New Balance has obtained an endorsement deal with Athletic Club de Bilbao, one of the teams in La Liga, starting from the next football season. The club is currently sponsored by Nike. New Balance is already active in European football as sponsor of prominent clubs such as Liverpool, Celtic, Porto, ...
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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Under Armour has signed an endorsement deal with a Canadian...
Under Armour has signed an endorsement deal with a Canadian distance runner, Lanni Marchant
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Polartec has announced the launch of Polartec Power Fill, a...
Polartec has announced the launch of Polartec Power Fill, a new fill insulation technology made with 80 percent post-consumer recycled content. The technology is said to provide greater warmth retention in colder conditions without added weight. The new fill consists of a soft and pliable matrix of spun polyester yarns ...
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Lacoste has announced the appointment of Novak Djokovic as its...
Lacoste has announced the appointment of Novak Djokovic as its new global brand ambassador. Under the terms of the five-year contract, the world's No. 2 male tennis player, whose deal with Uniqlo has recently expired, will be wearing the French high-end label's products on and off the court. Lacoste has ...
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Schoeller Textil and Osmotex have signed a production agreement for...
Schoeller Textil and Osmotex have signed a production agreement for Hydro_Bot, an innovative technology for moisture management in performance and outdoor clothing. Hydro_Bot was first unveiled by Osmotex at Ispo in February. The technology relies on an active membrane that uses a small electric pulse to drive moisture away from ...
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After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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Puma is teaming up with Sophia Webster, the British accessories...
Puma is teaming up with Sophia Webster, the British accessories designer, for the development of a shoe model that will be released globally in September
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After about six years of preparation, Speedo International has launched...
After about six years of preparation, Speedo International has launched a global consumer-facing initiative aimed at reducing the risk of drowning, called Swim Generation, starting with a video intended to raise consumer awareness of the problem. Other initiatives will be announced in the next months. Speedo started getting involved in ...
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Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has...
Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has switched sponsorship agreements from Atomic to Head, joining two other Norwegian champions, Kjetil Jansrud and Axel Lund Svindal, from next season
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News briefs
Under Armour (UA) has opened a 400-square-meter flagship store near...
Under Armour (UA) has opened a 400-square-meter flagship store near Bergamo, Italy, at the Oriocenter shopping center. It is the first flagship store for the U.S. activewear brand in Italy. The opening follows the signing of a seven-year distribution agreement for Italy with Oberalp in May 2016. The deal is ...
