News and insights about brands in the sporting goods industry – Page 253
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Nike is launching a sports bra that features its Flyknit...
Nike is launching a sports bra that features its Flyknit technology, which is normally used in its footwear. Nike first used the technology for its Flyknit Racer shoe on the occasion of the London 2012 Olympics. The Flyknit technology is based on a digital knitting process that allows for a ...
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Tamaris, the German fashion brand owned by Wortmann, is paying...
Tamaris, the German fashion brand owned by Wortmann, is paying homage to the athleisure trend by launching a line of sneakers, called Fashlectics, for the next autumn/winter season. One of the styles in the collection got an award from a German women's magazine, Freundin.
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Poc, the Swedish brand of helmets and related products, came...
Poc, the Swedish brand of helmets and related products, came out as a winner of a “Brand of the Year” award in the Bicycle Brand Contest organized by the German Design Council
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Chervò will launch later this month a capsule collection of...
Chervò will launch later this month a capsule collection of golf clothing for men and women carrying the brand of the Ryder Cup under a new licensing agreement that will last two years, with an option to extend it. It will be sold initially only in Italy, where the Ryder ...
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Cara Delevingne premiered a short film as a part of...
Cara Delevingne premiered a short film as a part of Puma's “Do You” campaign during an event held at Central Saint Martins in London on July 23. The actress talked about female issues and women's empowerment as part of the campaign. For several months, Delevingne looked for women with inspiring ...
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Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as...
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as its new face for light athletics. The 26-year-old Jungfleisch is a ten times national champion. She has won the German championship five times since 2013 and the indoor championship five times since 2011. Born in Paris of a French father ...
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News briefs
Consumer demand for the new Louis Vuitton collection co-branded with...
Consumer demand for the new Louis Vuitton collection co-branded with Supreme was so hot that the brand decided to stop selling it at pop-up shops in Paris and Tokyo. A pop-up shop in New York never opened due to the opposition of the local community. The collection was eventually offered ...
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Havaianas will test-market a swimwear collection in stores in France,...
Havaianas will test-market a swimwear collection in stores in France, Italy and Portugal next year and plans to start distributing boardshorts and bikinis from 2019 onward
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Columbia to ramp up online investment
Columbia Sportswear has embarked on a project to increase brand awareness and sales growth across its wholesale and retail business, with a focus on digital sales and infrastructure. This comes after an assessment of the outdoor group's operating model, which has already led to a substantial management reshuffle last month.The ...
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News briefs
Diadora is putting out a limited edition of retro-inspired T-shirts,...
Diadora is putting out a limited edition of retro-inspired T-shirts, sweatshirts and jackets named after Roberto Baggio, the famous Italian football champion who was sponsored by the brand back in 1994, when he led the Italian team to win the World Cup. Limited to series of 500 units, the collection ...
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Jana Ina Zaarrella, a German fashion model and presenter, will...
Jana Ina Zaarrella, a German fashion model and presenter, will act as a brand ambassador for Odlo in connection with the introduction of its first line of training clothing
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News briefs
Grenson is putting out the first sneaker under its own...
Grenson is putting out the first sneaker under its own brand name, the Sneaker 1, making it available on its own website. It is made in Italy. The British company had launched a collaborative model with New Balance in this product category last year, followed by another one recently with ...
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Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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Peak Sports will outfit the Romanian Olympic team through the...
Peak Sports will outfit the Romanian Olympic team through the 2024 Games, starting with the 2018 Winter Olympics in PyeongChang, Korea
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Scarpa is supplying the technicians of the Royal Spanish Winter...
Scarpa is supplying the technicians of the Royal Spanish Winter Sports Federation (RFEDI) with its snow shoes and its members with alpine running shoes
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Supra has signed up a 27-year-old American pro skater, Clint...
Supra has signed up a 27-year-old American pro skater, Clint Walker
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News briefs
Nilit has introduced a new premium nylon 6.6 fiber, called...
Nilit has introduced a new premium nylon 6.6 fiber, called Sensil, for fashion and performance apparel. Aside from its soft feel, it is said to be strong and durable. It features inherent odor control, temperature management, moisture management and UV resistance. Its launch will be supported by an extensive consumer ...
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News briefs
Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, told Focus...
Kasper Rorsted, chief executive of the Adidas Group, told Focus magazine that the Reebok brand has to return to profitability within four years. Shortly after Rorsted took over the helm in October last year, the company launched a reorganization at Reebok, Muscle Up, which entailed about 150 job cuts, the ...
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News briefs
Le Coq Sportif is preparing to take full advantage of...
Le Coq Sportif is preparing to take full advantage of investments in its apparel development center in Romilly-sur-Seine, after it sealed an agreement with the French rugby federation to outfit the French rugby team for six years starting from July 2018, taking over from Adidas. It's another high-profile endorsement deal ...
