News and insights about brands in the sporting goods industry – Page 253
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News briefs
Xendera, a French company that has developed a free app...
Xendera, a French company that has developed a free app converting physical activities into vouchers, said its eponymous app has taken the lead of the Apple Store's Health and Fitness ranking. The company also said the app will soon be partnering with various brands including Le Coq Sportif, Skullcandy, Deliveroo ...
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Umbro has signed a sponsorship contract with yet another German...
Umbro has signed a sponsorship contract with yet another German football club, the FC Schalke 04, starting in July 2018, for an estimated price of €6 million a year. Located in Gelsenkirchen and known also as the S04 club, it is currently sponsored by Adidas. It is aiming for revenues ...
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News briefs
Macron has announced a flurry of new deals to supply...
Macron has announced a flurry of new deals to supply its jerseys to many clubs. It will outfit the Asteras Tripolis FC club in Greece and the Dinamo Bucarest team in Romania, replacing Nike in both cases for the next four and three years, respectively. It will take the place ...
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Le Coq Sportif is preparing to take full advantage of...
Le Coq Sportif is preparing to take full advantage of investments in its apparel development center in Romilly-sur-Seine, after it sealed an agreement with the French rugby federation to outfit the French rugby team for six years starting from July 2018, taking over from Adidas. It's another high-profile endorsement deal ...
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Kasper Rorsted, chief executive of the Adidas Group, told Focus...
Kasper Rorsted, chief executive of the Adidas Group, told Focus magazine that the Reebok brand has to return to profitability within four years. Shortly after Rorsted took over the helm in October last year, the company launched a reorganization at Reebok, Muscle Up, which entailed about 150 job cuts, the ...
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News briefs
Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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News briefs
Nilit has introduced a new premium nylon 6.6 fiber, called...
Nilit has introduced a new premium nylon 6.6 fiber, called Sensil, for fashion and performance apparel. Aside from its soft feel, it is said to be strong and durable. It features inherent odor control, temperature management, moisture management and UV resistance. Its launch will be supported by an extensive consumer ...
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Short stops
Supra has signed up a 27-year-old American pro skater, Clint...
Supra has signed up a 27-year-old American pro skater, Clint Walker
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News briefs
Schoeller Textil is teaming up with Lubrizol on a warp-knitted...
Schoeller Textil is teaming up with Lubrizol on a warp-knitted material made with a new elastomeric fiber from Lubrizol. The innovative material will be presented at the OutDoor exhibition in Friedrichshafen on June 18-21. According to Schoeller, the fabrics using Labrizol's X4zol-J elastomeric fiber are suited for outdoor activities such ...
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Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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News briefs
Norrøna is launching Unstad, a range of wetsuits intended for...
Norrøna is launching Unstad, a range of wetsuits intended for arctic surfing, which will become available after the summer. The Norwegian outdoor and winter sports apparel and footwear company acknowledges that the potential of the latest range is quite small in terms of sales, but it consistently targets the more ...
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Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Umbro has sealed an equipment partnership with Real Murcia FC,...
Umbro has sealed an equipment partnership with Real Murcia FC, a Spanish football club currently in the Segunda División B. The partnership was agreed for three years starting from the 17/18 football season. The club said it was hoping that the partnership with the English football brand would mark its ...
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Short stops
Damir Doma, a Croatian fashion designer who grew up in...
Damir Doma, a Croatian fashion designer who grew up in Germany, has developed a special collection for Lotto, which it presented at his own spring/summer 2018 fashion show in Paris on June 18
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News briefs
Craft presented its first line of urban running shoes at the OutDoor show....
Craft presented its first line of urban running shoes at the OutDoor show. The shoes are intended for running on asphalt, but the company makes no secret that the collection will be expanded in a few years' time. Craft's new urban running shoes come with a Vibram sole that was exclusively developed for ...
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Gosha Rubchinskiy, the Russian designer, has continued his partnership...
Gosha Rubchinskiy, the Russian designer, has continued his partnership with Adidas Football with a range of apparel, footwear and accessories presented earlier this month in St. Petersburg, following the launch of an Adidas Football apparel range by Rubchinskiy in Kaliningrad in January
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Article
Columbia reshuffles the top deck
Columbia Sportswear announced additional moves in the strategic realignment of its corporate management, as part of an ongoing reassessment of its organizational structure. The process began in March with the appointment of Joe Vernachio at the head of the struggling Mountain Hardwear brand.Among other changes, Columbia Sportswear has appointed Jim ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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News briefs
Brekka, the Milan-based brand of headwear, has teamed up with...
Brekka, the Milan-based brand of headwear, has teamed up with Smiley to create a range of apparel and accessories for music festival-goers. The capsule collection includes backpacks, hoods, hats and socks, all of which incorporate a print of the Smiley icon. Europe's summer season features numerous festivals, kicking off in ...
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News briefs
Icebug, the Swedish footwear brand, will be hosting the third...
Icebug, the Swedish footwear brand, will be hosting the third edition of the annual Icebug Xperience, from Aug. 31 to Sept. 3. The race takes place in Bohuslän, a province in western Sweden, and is an opportunity for participants to explore 75 kilometers of the Swedish coastal landscape during three ...
