News and insights about brands in the sporting goods industry – Page 248
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Amazon is adding a new distribution center equipped with advanced...
Amazon is adding a new distribution center equipped with advanced robotic technology in the Bolton region that will employ 1,200 new people. In Germany, meanwhile, Amazon reportedly suffered delivery problems after strikes crippled six of its German logistics centers in early October. Verdi, a German trade union based in Berlin, ...
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Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Adidas starts customized shoe production
Adidas is preparing to sell in London and Paris the first batches of customized running footwear made at its automated Speedfactory in Ansbach, Germany. The company is launching the AM4 project, which stands for “Adidas Made For” and consists of running shoe models designed for runners, in six cities.The shoes ...
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Adidas America plans to expand the capacity of its campus...
Adidas America plans to expand the capacity of its campus in Portland, Oregon in the next three years to accommodate up to 2,800 people, up from a current level of 2,700, says the Oregonian. Mark King, chief executive of Adidas America, also told the newspaper that the Big a wants ...
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Adidas has opened the world's largest Adidas Originals store in...
Adidas has opened the world's largest Adidas Originals store in Chicago, covering 460 square meters in Wicker Park
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Women's Wear Daily reports that Adidas has shelved a suit...
Women's Wear Daily reports that Adidas has shelved a suit against Juicy Couture in an Oregon court over the Three Stripes logo, following a settlement whose terms were not revealed
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Erik Liedtke, the executive board member of the Adidas Group...
Erik Liedtke, the executive board member of the Adidas Group responsible for global brands, has won the Chief Marketing Officer of the Year award from the Ludwig Maximilian University of Munich. He took over the responsibility in 2014 after running Adidas' sport performance division.
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Odlo has announces its partnership with the Norwegian biathlon federation,...
Odlo has announces its partnership with the Norwegian biathlon federation, NSSF, becoming its official supplier starting in May 2018
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Anta Sports Products has been picked to become the official...
Anta Sports Products has been picked to become the official sports apparel supplier for the Olympic and Paralympic Winter Games due to be held in Beijing in 2022. The leading Chinese sports company has already been a supplier for the Chinese Olympic Committee and the Chinese Olympic team for the ...
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Article
Under Armour opens more stores in Europe
Under Armour has opened its first store in Russia, in the Metropolis Shopping Center in Moscow. The company, which has its own Russian sales office, says it eyes a major expansion in the country through the opening of other stores and factory outlets and an online-store in the near future.We ...
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Mueller Sports Medicine partners with the World Federation of Athletic...
Mueller Sports Medicine partners with the World Federation of Athletic Training and Therapy as its official supplier of sports medicine products
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New Balance is terminating its sponsorship contract with Ben Stokes,...
New Balance is terminating its sponsorship contract with Ben Stokes, vice-captain of the England cricket team, who has been indefinitely suspended due to an incident in Bristol
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Intersport France has become the official retail partner for the...
Intersport France has become the official retail partner for the French Football Federation (FFF) for four seasons until 2021, focusing on the three French national teams (men, women and youth) and amateur football, involving about 4,000 affiliated clubs. The deal will enable Intersport to make special offers to French football ...
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Bollé has enlarged its Sport Protective range of glasses with...
Bollé has enlarged its Sport Protective range of glasses with three models for adults. Initially launched in 2014, the range only included kids' glasses until now. The new products are equipped with a lateral and frontal shock absorption system, a ventilation system to prevent moisture and steam, and an adjustable ...
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The Tecnica Group's Moon Boot, which is growing strongly right...
The Tecnica Group's Moon Boot, which is growing strongly right now, is one of 111 garments and accessories that have been selected for an exhibition running from last Oct. 1 through Jan. 28 at New York's Museum of Modern Art, covering its entire floor. Called “Items: Is Fashion Modern,” the ...
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Munich, the Spanish futsal brand, has launched its first line...
Munich, the Spanish futsal brand, has launched its first line of running shoes, called R-X +++ Riccardo Tisci, who left the position of creative director at Givenchy at the beginning of this year, has indicated on Instagram that he is working on another collaboration with Nike as he did last ...
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Dakine has signed up three female surfers, Carissa Moore, Courtney...
Dakine has signed up three female surfers, Carissa Moore, Courtney Conlogue and Johanne Defay
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Columbia Sportswear has emerged largely victorious from a patent infringement...
Columbia Sportswear has emerged largely victorious from a patent infringement lawsuit over one of its Omni-Heat reflective technology designs. In late September, a jury in the U.S. District Court of San Diego awarded $3,018,000 in damages against another US-based snow apparel company Seirus Innovative Accessories, headquartered in San Diego. The ...
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Dainese, D-Air Lab and Enel (Ente Nazionale per l'Energia Elettrica)...
Dainese, D-Air Lab and Enel (Ente Nazionale per l'Energia Elettrica) have collaborated on the development of the Safety Jacket, an innovative jacket which is meant to protect workers from the consequences of an impact or fall while working at a height. D-Air Lab is a start-up linked to Dainese. The ...
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Decathlon is going to launch a new private label for...
Decathlon is going to launch a new private label for Nordic walking, called Inovik, during the autumn/winter 2018/19 season. It recently introduced other new private brands: Itwit for paddle sports, and Olaian for surfing. Sport-guide indicates that it is also working on a brand for rugby.
