News and insights about brands in the sporting goods industry – Page 248
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News briefs
After a partnership of 12 years, Erima has decided to...
After a partnership of 12 years, Erima has decided to stop sponsoring Fabian Hambüchen, a German gymnastics champion, to concentrate on team sports. At the same time, the German company will for the first time sponsor a women's football team, the SC Sand.
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Intersport Germany is launching a small line of swimwear for...
Intersport Germany is launching a small line of swimwear for women and children named after Franziska van Almsick, a former German swimming champion, as part of Intersport's private label Tecnopro collection
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Skechers is sponsoring Tony Romo, a former quarterback of the...
Skechers is sponsoring Tony Romo, a former quarterback of the Dallas Cowboys, to support its line of men's shoes
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News briefs
Fitbit finally presented its Ionic smartwatch, ready for delivery from...
Fitbit finally presented its Ionic smartwatch, ready for delivery from October and priced in the U.S. at $299.50, about $30 more than the original Series 1 Apple Watch, getting the company's battered share price to move up by 6.5 percent. The device is an improved version of Fitbit's PurePulse heart-rate ...
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Skechers was the footwear sponsor of last month's Solheim Cup...
Skechers was the footwear sponsor of last month's Solheim Cup in Des Moines, Iowa, where the women's golf team from the U.S. defeated the European team
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News briefs
Polartec and Kometa, an Italian food firm, will be co-sponsoring...
Polartec and Kometa, an Italian food firm, will be co-sponsoring the new cycling development team launched by the Alberto Contador Foundation and the team Trek-Segafredo. The new development squad will compete in the Continental division. The two sponsors have signed a three-year commitment. Ivan Basso, a former teammate of Contador's, ...
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News briefs
A German national handball champion, Johannes Sellin, has joined Kempa's...
A German national handball champion, Johannes Sellin, has joined Kempa's team, promoting its new Wing Lite shoes. With more than 200 goals scored from the right-wing position with MT Melsungen, Sellin was one of the top three scorers in the last season of the DKB Handball Bundesliga. He is now ...
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Vans is collaborating with Karl Lagerfeld on a capsule collection...
Vans is collaborating with Karl Lagerfeld on a capsule collection which has been unveiled at the recent fashion festival of Bread & Butter in Berlin
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News briefs
K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
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News briefs
Odlo is introducing Flash, a women's training range which brings...
Odlo is introducing Flash, a women's training range which brings out designs each month around a different theme. Every Flash collection features a complete training outfit including a sports bra, top and tights. The development of each product, from the designer brief to the product's arrival on the rack, is ...
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News briefs
Ergon has released a new dual-shell bicycle saddle, which features...
Ergon has released a new dual-shell bicycle saddle, which features BASF's Infinergy cushioning technology in its core. Unlike conventional saddles, Ergon's new ST Core Ultra has two shells instead of one. In a conventional saddle, the shell carries out two functions as it bears the load of the cyclist while ...
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News briefs
Bianchi and Ferrari have presented the first bike resulting from...
Bianchi and Ferrari have presented the first bike resulting from their collaboration. The Scuderia Ferrari 01, or SF01, which is based on Bianchi's Specialissima carbon road bike, was introduced at Eurobike in Friedrichshafen, Germany. The latest edition of the trade show was held in Friedrichshafen, Germany from Aug. 30 to ...
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News briefs
Following up on the partnership between Louis Vuitton and Supreme,...
Following up on the partnership between Louis Vuitton and Supreme, Hermès is launching a line of expensive skateboards and longboards. Made of maple wood, they feature special sublimation prints that can be matched with some of Hermès silk scarves.
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News briefs
Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
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Erima has been picked as a sponsor by the Pool...
Erima has been picked as a sponsor by the Pool Section of the Royal Dutch Billiard Federation
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News briefs
Uhlsport will become the official supplier of the FC Cologne...
Uhlsport will become the official supplier of the FC Cologne football team in the German Bundesliga, replacing Erima from 2018 for four years. FC Cologne was the winner of the first ever Bundesliga championship in 1963 and one of the most successful in the early years of the competition, but ...
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News briefs
Italy's Radici Group, a fiber manufacturer based in Bergamo, has...
Italy's Radici Group, a fiber manufacturer based in Bergamo, has become a sponsor of the local football club, Bergamo. Noting that the company is the second-largest European manufacturer of nylon, a fiber that is heavily used in sports clothing, Radici says the sponsorship should help it to get more visibility ...
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Oberalp is going to open the second Italian Under Armour...
Oberalp is going to open the second Italian Under Armour brand store in Milan next Sept. 14, covering 340 square meters on Piazza Gae Aulenti, close to Nike's relatively new Italian head office
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News briefs
Fjällräven's apparel collection is featuring for the first time Recco's...
Fjällräven's apparel collection is featuring for the first time Recco's rescue system in its autumn/winter 2017/18 collection. The Swedish brand has also started a collaboration with the Swedish Mountain Guides Organization, SBO, by equipping its members and supporting education programs.
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Article
Anta reaps the benefits of brand and retail investments
Anta Sports Products is continuing to reap the benefits of its multi-brand and multi-channel strategy, with a sales rise of 19.2 percent to 7,323.2 million yuan renminbi (€930.1m-$1,099.4m) for the first half of this year, fueled by increased demand for running and football products.Due to the expansion of its retail business ...
