News and insights about brands in the sporting goods industry – Page 249
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News briefs
Faradei, a Russian supplier of sports equipment and footwear, has...
Faradei, a Russian supplier of sports equipment and footwear, has expanded its product range by adding an Arctic line, consisting of footwear that can withstand extremely cold temperatures, down to -60 degrees centigrade. For Faradei, which generates about 60 percent of its revenues from contracts with the Russian Army, the ...
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Short stops
Nike is extending its sponsorship of the Portuguese Football Federation...
Nike is extending its sponsorship of the Portuguese Football Federation through 2024
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For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
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Short stops
Oakley signs on as the official sponsor for helmets and...
Oakley signs on as the official sponsor for helmets and smart eyewear of the 2017 Ironman World Championships
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Short stops
Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
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News briefs
After a partnership of 12 years, Erima has decided to...
After a partnership of 12 years, Erima has decided to stop sponsoring Fabian Hambüchen, a German gymnastics champion, to concentrate on team sports. At the same time, the German company will for the first time sponsor a women's football team, the SC Sand.
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News briefs
Macron has announced a new multi-year agreement with Guinness PRO14,...
Macron has announced a new multi-year agreement with Guinness PRO14, the professional Rugby Union tournament for clubs from Scotland, Wales, Ireland, Italy and South Africa. The deal makes the Italian sportswear brand the official match kit and retail partner to the tournament. From the start of this 2017/18 season, the ...
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News briefs
Liebaert is expanding into the activewear and athleisure segments for...
Liebaert is expanding into the activewear and athleisure segments for the first time with its new NanoStitch Comfort Technology line of fabrics. This collection of high-performance fabrics integrates Lycra Sport technology. Founded in 1887 and headquartered in Belgium, Liebaert is best known for its manufacturing in the intimate apparel sector. ...
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News briefs
Puma has teamed up with the singer, actress and producer...
Puma has teamed up with the singer, actress and producer Selena Gomez to design products and create marketing campaigns. She will first appear in Puma's latest campaign for the Phenom, a coming women's footwear range. The brand has already formed partnerships with several other women in the entertainment business in ...
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Article
Adidas rejigs European management
The Adidas Group is replacing its managing directors in France, Iberia and Italy, as part of a management reshuffle that saw these three executives assume more international functions while the group's European structure has been streamlined.Under the latest structure, which has just become effective, the Adidas Group's business has been ...
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Article
Adidas and Puma deploy stores in India
Growing Indian demand for training and athleisure products is fueling increased sales in the country for some of the leading international brands, which are starting to deploy their own stores in the country.The Adidas Group reportedly achieved the strongest gains as its sales reached 1,513 crore rupees (€195.8m-$231.8m) for the ...
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Adidas says it has placed one of its employees on...
Adidas says it has placed one of its employees on administrative leave and engaged outside counsel to conduct a thorough investigation into a case of bribery in which he has allegedly been involved. Jim Gatto, who is Adidas' director of global sports marketing for basketball, was mentioned among ten people ...
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As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
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After sounding out other potential partners, Rossignol has signed a...
After sounding out other potential partners, Rossignol has signed a co-branding agreement for eyewear with Italia Independent as an accessory to its line of lifestyle apparel. The first collection will be presented at Mido, the big eyewear show in Milan, at the end of February. Italia Independent signed a license ...
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Björn Borg presented its new “Signature Collection,” along with the...
Björn Borg presented its new “Signature Collection,” along with the main autumn/winter 2017 collection, at The Royal Tennis Hall in Stockholm on Aug. 31, in a fashion show entitled Versus Borg. The Signature Collection is inspired by Björn Borg himself and the sportswear style of the 1970s. This limited edition ...
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News briefs
Macron has announced a technical sponsorship contract with a football...
Macron has announced a technical sponsorship contract with a football team, FC DAC 1904 Dunajská, which plays in Slovakia's Superliga. The team was previously sponsored by Adidas. Its partnership with the Italian company has already started with the current season and is set to go on for the next five ...
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Reebok has announced a one-year sponsorship contract with Ariana Grande,...
Reebok has announced a one-year sponsorship contract with Ariana Grande, the 24-year-old American singer and actress. She will act as the brand's ambassador, especially on social media, as she counts 113 million followers on Instagram.
