News and insights about brands in the sporting goods industry – Page 249
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News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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Nike has signed up Kendrick Lamar, the American rap musician...
Nike has signed up Kendrick Lamar, the American rap musician previously sponsored by Reebok
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Apparently encouraged by the success of its sneakers in America,...
Apparently encouraged by the success of its sneakers in America, Adidas is taking a more active role in U.S. sports. It has just signed the fourth-highest college sports deal in the U.S., committing to the payment of $160 million over a 10-year period to sponsor the University of Louisville in ...
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Arc'teryx Equipment has released a voluntary product recall of all...
Arc'teryx Equipment has released a voluntary product recall of all 2016 Procline boots, both men's and women's, in cooperation with Health Canada and the U.S. Consumer Product Safety Commission. These products present a possible safety hazard with the axis pin, which keeps the spoiler and the rotating cuff in place. ...
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Dainese and AGV has extended their sponsorship contract with Franco...
Dainese and AGV has extended their sponsorship contract with Franco Morbidelli, the current leader in the Moto2 standings
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Philippe Plein, a German fashion designer who a year ago...
Philippe Plein, a German fashion designer who a year ago offered his first high-end line of sports shoes and clothing, called Plein Sport, has signed up Floyd Mayweather, the 40-year-old American boxing champion. Plein announced the two-year contract shortly before Mayweather came out of a two-year retirement to win a ...
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Adidas has completed the sale its CCM Hockey business to...
Adidas has completed the sale its CCM Hockey business to Birch Hill Equity Partners
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Adidas and Concepts, a progressive American streetwear retailer, a few...
Adidas and Concepts, a progressive American streetwear retailer, a few days ago launched a co-branded boutique at 73 Newbury Street, in downtown Boston. Featuring a minimalist design, the 1,500-square-foot store will offer trendy Adidas sneakers and performance shoes along with Concepts clothing. It will host art installations, DJs and other ...
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Adidas has announced that it is the new outfitter of...
Adidas has announced that it is the new outfitter of Laura Ludwig and Kira Walkenhorst. The duo of German beach volleyball players won the gold medal at the Rio Olympics in 2016. Adidas will be sponsoring them in view of the 2020 Olympics in Tokyo, and additional joint projects will ...
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Article
VF Corp. will acquire Dickies
VF Corp. has announced a definitive agreement to acquire Williamson-Dickie for $820 million in cash. A family-owned business, Williamson-Dickie designs and manufactures workwear apparel and footwear, which it sells under a number of brands including Dickies, Workrite and others. The acquisition is expected to be completed in the fourth quarter ...
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Nike is about to release a version of its Air...
Nike is about to release a version of its Air Max 97 shoe featuring Swarovski crystals, as part of the celebrations for the 20th anniversary of the iconic sneaker. The Swarovski crystals are embedded into the upper of the shoe. It is the first time that Nike Women has used ...
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Nike has teamed up with Virgil Abloh, the 36-year-old American...
Nike has teamed up with Virgil Abloh, the 36-year-old American designer, on ten collaborative footwear silhouettes. The collection, named “The Ten,” reimagines ten classic shoes, and is divided into two themes – “Revealing” and “Ghosting.” The collection comprises the Nike Air Max 90, Air Jordan I, Nike Air VaporMax, Nike ...
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Amer Sports has revised its growth target through 2020, prioritizing...
Amer Sports has revised its growth target through 2020, prioritizing sustainable profitable growth. Instead of a minimum mid-single-digit growth rate on an organic and currency-neutral basis, which would have taken its turnover up to €3.5 billion by 2020, it is now simply aiming for mid-single-digit growth. The group said the ...
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Gary Bryant, who has been with Amer Sports for 14...
Gary Bryant, who has been with Amer Sports for 14 years, is going to serve as general manager for its cycling division, which includes Mavic and Enve, following the resignation of Bernard Millaud, who has led it for 15 years. Bryant, who is a British citizen, has served most recently ...
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Erima has struck out in a new team sports direction...
Erima has struck out in a new team sports direction by closing its first co-operation agreement with a futsal team, SSV Jahn 1889 from Regensburg in Germany. Futsal is a variation of soccer played with five players per team and on a smaller pitch, typically indoors. Erima will equip both ...
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Decathlon has launched a small range of Nordic walking shoes...
Decathlon has launched a small range of Nordic walking shoes under its Newfeel label, which focuses on walking. The French retailer explains that the Nordic Walking shoes were designed to be flexible, with a special Flex-H concept for the outsole, while providing traction and cushioning. The company has added an ...
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Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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Dickies and Prana have joined HeiQ's list of brand partners...
Dickies and Prana have joined HeiQ's list of brand partners that use its technical textile finishing products. Dickies presented its new Cooling Tees empowered with HeiQ Smart Temp to retailers at this year's Outdoor Retailer (OR) Summer Market trade show, which took place in Salt Lake City on July 26-29. ...
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Pinarello has introduced the first electronic bike suspension system, in...
Pinarello has introduced the first electronic bike suspension system, in cooperation with HiRide
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Puma has won a Red Dot Award for the design...
Puma has won a Red Dot Award for the design of its multi-functional Evoknit Move Infinite jacket
