News and insights about brands in the sporting goods industry – Page 257
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News briefs
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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Under Armour (UA) has opened a 400-square-meter flagship store near...
Under Armour (UA) has opened a 400-square-meter flagship store near Bergamo, Italy, at the Oriocenter shopping center. It is the first flagship store for the U.S. activewear brand in Italy. The opening follows the signing of a seven-year distribution agreement for Italy with Oberalp in May 2016. The deal is ...
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Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has...
Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has switched sponsorship agreements from Atomic to Head, joining two other Norwegian champions, Kjetil Jansrud and Axel Lund Svindal, from next season
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After about six years of preparation, Speedo International has launched...
After about six years of preparation, Speedo International has launched a global consumer-facing initiative aimed at reducing the risk of drowning, called Swim Generation, starting with a video intended to raise consumer awareness of the problem. Other initiatives will be announced in the next months. Speedo started getting involved in ...
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Puma is teaming up with Sophia Webster, the British accessories...
Puma is teaming up with Sophia Webster, the British accessories designer, for the development of a shoe model that will be released globally in September
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News briefs
After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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News briefs
Schoeller Textil and Osmotex have signed a production agreement for...
Schoeller Textil and Osmotex have signed a production agreement for Hydro_Bot, an innovative technology for moisture management in performance and outdoor clothing. Hydro_Bot was first unveiled by Osmotex at Ispo in February. The technology relies on an active membrane that uses a small electric pulse to drive moisture away from ...
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News briefs
Polartec has announced the launch of Polartec Power Fill, a...
Polartec has announced the launch of Polartec Power Fill, a new fill insulation technology made with 80 percent post-consumer recycled content. The technology is said to provide greater warmth retention in colder conditions without added weight. The new fill consists of a soft and pliable matrix of spun polyester yarns ...
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News briefs
Lacoste has announced the appointment of Novak Djokovic as its...
Lacoste has announced the appointment of Novak Djokovic as its new global brand ambassador. Under the terms of the five-year contract, the world's No. 2 male tennis player, whose deal with Uniqlo has recently expired, will be wearing the French high-end label's products on and off the court. Lacoste has ...
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Under Armour has signed an endorsement deal with a Canadian...
Under Armour has signed an endorsement deal with a Canadian distance runner, Lanni Marchant
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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News briefs
New Balance has obtained an endorsement deal with Athletic Club...
New Balance has obtained an endorsement deal with Athletic Club de Bilbao, one of the teams in La Liga, starting from the next football season. The club is currently sponsored by Nike. New Balance is already active in European football as sponsor of prominent clubs such as Liverpool, Celtic, Porto, ...
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News briefs
Gore is combining Gore Bike Wear and Gore Running Wear,...
Gore is combining Gore Bike Wear and Gore Running Wear, its two clothing brands, to form Gore Wear. The combination of Gore's cycling and running wear brands, which will be effective as of spring/summer 2018, is supposed to reflect the changing behavior of consumers, from specialists in one sport to ...
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Umbro is going to be the official supplier of Club...
Umbro is going to be the official supplier of Club Esportiu Europa, a third-division football club in Barcelona
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News briefs
Der Spiegel reports that Adidas has agreed to pay €1...
Der Spiegel reports that Adidas has agreed to pay €1 billion for a new ten-year partnership with Real Madrid, based on the Football Leaks file. Earlier this year it had been reported that Under Armour was trying to replace the three stripes as the Spanish club's partner. According to the ...
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Nike's Breaking2 event at the Monza Formula One racetrack, on...
Nike's Breaking2 event at the Monza Formula One racetrack, on May 6, saw Eliud Kipchoge finish the challenge in 2 hours and 25 seconds. The Olympic marathon champion missed out by 25 seconds the attempt to become the first human to run the 26.2 miles distance of a marathon in ...
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Asics has extended its 25-year-old sponsorship of the Italian Athletics...
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
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Asics and Runkeeper are introducing the Asics Pace Academy Challenge,...
Asics and Runkeeper are introducing the Asics Pace Academy Challenge, a new experience on the Runkeeper mobile running app designed to help runners improve their speed. The platform features a series of interval workouts for runners of all levels, tailored to each runner's ability, which can be incorporated into their ...
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News briefs
Horst Widmann has been honored by Puma for his achievements...
Horst Widmann has been honored by Puma for his achievements at the company and in the sporting goods industry over more than five decades. After several years in the toy industry, Widmann started off in the sports market in the early ‘seventies as a personal assistant of Adi Dassler, the ...
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Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
