News and insights about brands in the sporting goods industry – Page 257
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Dunlop will be the official supplier of tennis balls for...
Dunlop will be the official supplier of tennis balls for the WTA Mallorca Open
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Compression tights bring benefits for long-distance runners, but many claims...
Compression tights bring benefits for long-distance runners, but many claims made for the sports apparel do not hold true. Researchers at Ohio State University's Wexner Medical Center recently found that the tights neither reduce muscle fatigue nor make runners go farther or faster. They greatly reduce muscle vibration, but this ...
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BLK has signed a partnership deal with the Windies, which...
BLK has signed a partnership deal with the Windies, which makes the company the official kit supplier of the cricket team for the next three years. The West Indies team, officially known as the Windies, is a multinational cricket team representing the English-speaking Caribbean countries and dependencies that formed the British West ...
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Calida, the Swiss bodywear producer that controls the Lafuma Group,...
Calida, the Swiss bodywear producer that controls the Lafuma Group, has decided to stop developing and marketing its own swimwear line, which was being sold mainly in its own stores
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Brekka, the Milan-based brand of headwear, has teamed up with...
Brekka, the Milan-based brand of headwear, has teamed up with Smiley to create a range of apparel and accessories for music festival-goers. The capsule collection includes backpacks, hoods, hats and socks, all of which incorporate a print of the Smiley icon. Europe's summer season features numerous festivals, kicking off in ...
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Icebug, the Swedish footwear brand, will be hosting the third...
Icebug, the Swedish footwear brand, will be hosting the third edition of the annual Icebug Xperience, from Aug. 31 to Sept. 3. The race takes place in Bohuslän, a province in western Sweden, and is an opportunity for participants to explore 75 kilometers of the Swedish coastal landscape during three ...
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The management of Scarpa, the Italian brand of technical outdoor...
The management of Scarpa, the Italian brand of technical outdoor shoes, denies a rumor that it is in discussions for its possible takeover by VF Corp.
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Article
Columbia reshuffles the top deck
Columbia Sportswear announced additional moves in the strategic realignment of its corporate management, as part of an ongoing reassessment of its organizational structure. The process began in March with the appointment of Joe Vernachio at the head of the struggling Mountain Hardwear brand.Among other changes, Columbia Sportswear has appointed Jim ...
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Gosha Rubchinskiy, the Russian designer, has continued his partnership...
Gosha Rubchinskiy, the Russian designer, has continued his partnership with Adidas Football with a range of apparel, footwear and accessories presented earlier this month in St. Petersburg, following the launch of an Adidas Football apparel range by Rubchinskiy in Kaliningrad in January
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Craft presented its first line of urban running shoes at the OutDoor show....
Craft presented its first line of urban running shoes at the OutDoor show. The shoes are intended for running on asphalt, but the company makes no secret that the collection will be expanded in a few years' time. Craft's new urban running shoes come with a Vibram sole that was exclusively developed for ...
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Damir Doma, a Croatian fashion designer who grew up in...
Damir Doma, a Croatian fashion designer who grew up in Germany, has developed a special collection for Lotto, which it presented at his own spring/summer 2018 fashion show in Paris on June 18
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Umbro has sealed an equipment partnership with Real Murcia FC,...
Umbro has sealed an equipment partnership with Real Murcia FC, a Spanish football club currently in the Segunda División B. The partnership was agreed for three years starting from the 17/18 football season. The club said it was hoping that the partnership with the English football brand would mark its ...
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Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Norrøna is launching Unstad, a range of wetsuits intended for...
Norrøna is launching Unstad, a range of wetsuits intended for arctic surfing, which will become available after the summer. The Norwegian outdoor and winter sports apparel and footwear company acknowledges that the potential of the latest range is quite small in terms of sales, but it consistently targets the more ...
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Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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Schoeller Textil is teaming up with Lubrizol on a warp-knitted...
Schoeller Textil is teaming up with Lubrizol on a warp-knitted material made with a new elastomeric fiber from Lubrizol. The innovative material will be presented at the OutDoor exhibition in Friedrichshafen on June 18-21. According to Schoeller, the fabrics using Labrizol's X4zol-J elastomeric fiber are suited for outdoor activities such ...
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Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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Under Armour (UA) has opened a 400-square-meter flagship store near...
Under Armour (UA) has opened a 400-square-meter flagship store near Bergamo, Italy, at the Oriocenter shopping center. It is the first flagship store for the U.S. activewear brand in Italy. The opening follows the signing of a seven-year distribution agreement for Italy with Oberalp in May 2016. The deal is ...
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Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has...
Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has switched sponsorship agreements from Atomic to Head, joining two other Norwegian champions, Kjetil Jansrud and Axel Lund Svindal, from next season
