News and insights about brands in the sporting goods industry – Page 257
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News briefs
Macron has announced technical sponsorship contracts with two more football...
Macron has announced technical sponsorship contracts with two more football teams, FC Wacker from Innsbruck, Austria and Clubbe Brugge from Bruges in Belgium. Their kits were previously supplied by Jako and Nike, respectively. The new agreements are for five and three years, respectively. With more than 50 football clubs under ...
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Puma France has announced the sponsorship of Footstyle, described as...
Puma France has announced the sponsorship of Footstyle, described as the freestyle football team that has won more contests than any other one in the world. Founded in 2006 by Gautier Fayolle, who has been the world champion in the category six times, the team is made up of six ...
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Nike has announced a long-term partnership with Mallory Pugh. The...
Nike has announced a long-term partnership with Mallory Pugh. The U.S. football player, who is 19 years old, is widely considered as one of the most promising athletes in the sport. Pugh has also stated she will sign with the Washington Spirit in the National Women's Soccer League (NWSL). After ...
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VF Corp. has announced the release of its first-ever Animal...
VF Corp. has announced the release of its first-ever Animal Derived Materials Policy, which includes the commitment to progressively ban the use of fur, angora or exotic leather in its brands' products. The policy has been developed in partnership with The Humane Society of the United States and Humane Society ...
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Under Armour has signed an endorsement contract with Aisha Praught...
Under Armour has signed an endorsement contract with Aisha Praught Leer, the middle-distance Olympic champion from Jamaica
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Nike has signed up a Chinese basketball player, Guo Ailun,...
Nike has signed up a Chinese basketball player, Guo Ailun, for the Jordan brand in a deal that is reportedly worth $1.4 million per year
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Article
Adidas reshuffles the top deck
The executive board of the Adidas Group has been reshuffled with two new members announced last week, adding up to three appointments and two departures after Kasper Rorsted's arrival as chief executive in October. The changes have entailed the appointment of a new managing director for the Adidas Group in ...
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Article
Adidas sells TaylorMade to a private equity firm
The Adidas Group has finalized an agreement to sell TaylorMade Golf for $425 million to KPS Capital Partners, a U.S. private equity firm. Adidas bought the company in 1997 as part of its acquisition of Salomon, the French ski equipment maker, at a price equivalent to about €1.2 billion for ...
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Article
Adidas strides ahead
The Adidas Group continued to zoom ahead in the first quarter of this year, with an ample sales rise and a sharp improvement in operating profit margin, despite pressure in the Russian market and a decline in football apparel sales.The Adidas group's turnover was up by 18.9 percent to €5,671 ...
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Adidas will have a store later this year on via...
Adidas will have a store later this year on via Vittorio Emanuele II in Milan, near the cathedral
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New Balance is replacing Adidas as the new sponsor of...
New Balance is replacing Adidas as the new sponsor of the famous London Marathon, currently called the Virgin Money London Marathon, and ancillary events through a long-term agreement starting with the April 2018 edition of the race. The brand is already sponsoring the marathons in Rome, Sevilla and Rotterdam. Last ...
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Adidas has launched a new global rugby campaign on social...
Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series ...
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Adidas has signed up Myles Garrett, who was made the...
Adidas has signed up Myles Garrett, who was made the N° 1 pick in the 2017 NFL draft by the Cleveland Browns
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Adidas and the Dutch field hockey association are extending their...
Adidas and the Dutch field hockey association are extending their partnership until at least the end of 2020
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Active Brands has extended its sponsorship agreement between its Dæhlie...
Active Brands has extended its sponsorship agreement between its Dæhlie brand and the Norwegian Ski Federation for another four years, until 2022. The agreement is wide in scope and means that all official national cross-country ski teams including the elite, para, recruit and junior levels, as well as team support ...
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News briefs
Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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News briefs
Horst Widmann has been honored by Puma for his achievements...
Horst Widmann has been honored by Puma for his achievements at the company and in the sporting goods industry over more than five decades. After several years in the toy industry, Widmann started off in the sports market in the early ‘seventies as a personal assistant of Adi Dassler, the ...
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News briefs
Asics and Runkeeper are introducing the Asics Pace Academy Challenge,...
Asics and Runkeeper are introducing the Asics Pace Academy Challenge, a new experience on the Runkeeper mobile running app designed to help runners improve their speed. The platform features a series of interval workouts for runners of all levels, tailored to each runner's ability, which can be incorporated into their ...
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Asics has extended its 25-year-old sponsorship of the Italian Athletics...
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
