News and insights about brands in the sporting goods industry – Page 262
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News briefs
Adidas has decided to put an end to its long-standing...
Adidas has decided to put an end to its long-standing relationship with Olympique de Marseille, an emblematic French football club. This comes after the club was sold last year by the widow of Robert Louis-Dreyfus, the former shareholder and chief executive of Adidas, to an American businessman, Frank McCourt. The ...
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News briefs
Adidas and Euroleague Basketball have announced an extension of their...
Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has ...
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News briefs
Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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News briefs
Dua Lipa, the British song writer and singer, will act...
Dua Lipa, the British song writer and singer, will act as an ambassador for some of Foot Locker Europe's marketing campaigns in the next months. Foot Locker Europe will also be a sponsor of the Lipas Europe Tour starting in April, with concerts planned in Berlin, Milan and London.
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News briefs
Billabong has released a collection of surf clothing and accessories...
Billabong has released a collection of surf clothing and accessories in collaboration with the Andy Warhol Foundation for the Visual Arts, featuring some of the late artist's iconic prints. The line was developed by the Billabong Lab, a collaborative project intended to bring the brand together with artists, musicians, designers, ...
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News briefs
After the end of the 2017/18 playing season, Umbro will...
After the end of the 2017/18 playing season, Umbro will replace Nike as the sponsor of the SV Werder Bremen team in the first division of the German Football League. The initial contract runs until the 2022/23 season. Nike had been the team's sponsor since 2009/10. Media reports indicate that ...
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News briefs
Nike has unveiled a new underfoot platform as part of...
Nike has unveiled a new underfoot platform as part of the anniversary celebrations for the Air Max 1, the shoe that has introduced visible Nike Air cushioning. The new Nike Air VaporMax unit acts as a stand-alone outsole. Previous Air units had to be insulated by a secondary rubber layer, ...
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Short stops
Reusch got a lot of visibility at the recent World...
Reusch got a lot of visibility at the recent World Ski Championships in St. Moritz with 70 percent of all the medals awarded on the podium, including ten of the gold medals
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Joma will be the official technical sponsor of the first...
Joma will be the official technical sponsor of the first Ibiza Marathon and the related 12K run in the Spanish island on April 8
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News briefs
Head has launched the Head Tennis Racquet Finder, a web...
Head has launched the Head Tennis Racquet Finder, a web tool that allows tennis enthusiasts to find the racquet, among those proposed by the brand, that best suits their specific needs. The tool relies on an algorithm, developed by Head, which uses the brand's database of performance racquets to calculate ...
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Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's...
Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's Smith brand of sunglasses and goggles
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News briefs
Puma will soon be offering Minions' signature designs on its...
Puma will soon be offering Minions' signature designs on its Sportstyle product range following the signing of a new multi-season partnership deal with Universal Brand Development and Illumination Entertainment, the owner of the Despicable Me franchise. The Minions are the iconic characters from the Despicable Me films, which are produced ...
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News briefs
Errea Sport has signed a new partnership deal with Sauber...
Errea Sport has signed a new partnership deal with Sauber Formula One Team. The Italian sportswear brand will provide the racing outfit, including specially designed sportswear and travel clothing. Errea will also create car covers and a range of officially licensed merchandise for Sauber. In addition, Errea's logo will be ...
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News briefs
Leki replaced its usual corporate red with pink for the...
Leki replaced its usual corporate red with pink for the first time on its women's race poles for the FIS Alpine World Ski Championships in St Moritz, which was held on Feb. 6-19. The color change is the first for the company since it introduced race poles back in the ...
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Short stops
Look Cycle and SRAM have decided to cooperate in the...
Look Cycle and SRAM have decided to cooperate in the design, development and marketing of innovative products and services in the areas of composites and electronics
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Short stops
Rip Curl says it has extended its contract with Oney...
Rip Curl says it has extended its contract with Oney Anwar, the Indonesian surfer whom it has been sponsoring for 14 years, since he was only nine years old
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Short stops
Compressport has signed up as a sponsor of the Ironman...
Compressport has signed up as a sponsor of the Ironman Europe series and the Harmony Marathon for Unicef scheduled for May 7-8 in Geneva
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Article
Columbia has little growth
The late start of the winter led to weaker than anticipated sales for Columbia Sportswear in the fourth quarter but sales were still up by 3 percent to $717.4 million, which was a rise of 2 percent in constant currencies. The U.S. outdoor group's turnover for the full year reached ...
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News briefs
Michelin Technical Soles unveiled collaborations at the Ispo Munich show...
Michelin Technical Soles unveiled collaborations at the Ispo Munich show earlier this month with four more companies - Columbia, Hanwag, Mammut and Nordica – starting with the next autumn/winter season. It has also developed new projects with Etnies in the area of skate shoes and Chaud Devant for chefs' shoes.
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News briefs
Roger Spatz, who has been the president of Eagle Creek...
Roger Spatz, who has been the president of Eagle Creek since 2011, will also serve as president of Reef, another brand of VF Corp. He had already been the chief financial officer of Reef for a brief period during his 12-year tenure at VF.
