News and insights about brands in the sporting goods industry – Page 259
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News briefs
Helly Hansen has won a “Red Dot: Best of the...
Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from ...
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Lululemon has launched “This Is Yoga,” its first global brand...
Lululemon has launched “This Is Yoga,” its first global brand campaign. Created in partnership with Virtue Worldwide, Vice's creative agency, the campaign features Kerri Walsh Jennings, the American beach volleyball player, three-time Olympic gold medalist, the pro surfer Maddie Peterson, and Paris Moore-Williams, the British rapper better known by his ...
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Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
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News briefs
Puma says it is reinventing lacing with a system, called...
Puma says it is reinventing lacing with a system, called Netfit, that allows for multiple lacing options. It is designed to enhance the fit and support of the shoe with a high-grade engineered net and form-fitting base materials. Several decades ago, the German brand had already reinvented lacing once with ...
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News briefs
SportScheck has launched a new social media campaign in the...
SportScheck has launched a new social media campaign in the framework of its rebranding. The German sports retailer is using social media channels like Instagram, YouTube and Facebook to motivate people to exercise. It is working with various bloggers and experts to market four segments: outdoor, men's performance, women's sports ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Article
VF relies on European talent for the U.S.
VF Corp. is reacting to a slowdown in the sales of The North Face and Timberland in North America by giving more responsibilities to two European managers, considering that both brands have been performing better in Europe lately.Arne Arens, the former executive of Nike Europe who had run TNF's operations ...
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News briefs
HeiQ is launching the Fresh NKU, a new product in...
HeiQ is launching the Fresh NKU, a new product in its odor control HeiQ Fresh Tech technology family. According to the Swiss company, the Fresh NKU can eliminate odors such as the plastic smell generated by its monomeric components, the smell from bacterial sweat or that of body hormones from ...
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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Kempa will outfit the German TV Rottenburg volleyball team from...
Kempa will outfit the German TV Rottenburg volleyball team from the 2017/18 season
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Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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Skechers is returning as the official running shoe of the...
Skechers is returning as the official running shoe of the Ironman European Tour this year, with an on-site presence at 35 events in 15 markets
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News briefs
Polygiene is teaming up with Respect Your Universe (RYU), a...
Polygiene is teaming up with Respect Your Universe (RYU), a brand of urban athletic apparel based in Vancouver, Canada, for the development of a line of odorless garments for men and women. The Swedish provider of odor control solutions is also working more closely with Goldwin in Japan for the ...
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Rose Lavell, the N° 1 draft pick in the National...
Rose Lavell, the N° 1 draft pick in the National Women's Soccer League of the U.S. is the first female football player sponsored by New Balance
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News briefs
To celebrate Earth Day, which was on April 22, Adidas...
To celebrate Earth Day, which was on April 22, Adidas said it will launch three new models of tennis shoes on May 10 that are made with plastic waste thrown into the ocean. The initiative is part of the brand's new two-year partnership with Parley for the Oceans. Each of ...
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Article
Under Armour grows by more than 50% abroad
As expected, Under Armour reported its first loss since going public, although it was lower than what analysts had expected. It amounted to $2,272,000 for the period compared with a net profit of $19,180,000 in the same quarter a year ago. The gross margin fell by 0.7 percentage points to ...
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Article
Columbia is worried about its U.S. clients
Due to the unstable situation in the U.S. retail market, Columbia Sportswear has slightly downgraded its guidance for the full financial year. It predicts that sales will gain 3 percent and that net profit will range from $192 million to $199 million, compared with sales of $2.38 billion and earnings ...
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Article
Adidas projects continued expansion in China
The Adidas Group is projecting another year of double-digit sales expansion in Greater China as it invests to build up a network of 12,000 Adidas stores by 2020, the company said during a trip to China by Kasper Rorsted, its chief executive since October.The brand currently has more than 10,000 ...
