News and insights about brands in the sporting goods industry – Page 259
-
Short stops
With Martin Schneider set to retire as chief information officer...
With Martin Schneider set to retire as chief information officer of VF Corp. at the end of this year, Sandra Harris, vice president of global business technology, will take over his position
-
News briefs
Skechers USA has launched a women's sneakers line called “You...
Skechers USA has launched a women's sneakers line called “You by Skechers,” an athleisure collection which combines the technologies from the brand's performance shoes with the lifestyle needs of modern young women. To promote the collection, Skechers has partnered with Koya Webb, a fitness model and vegan advocate; Sophie Jaffe, ...
-
News briefs
Joma has become the new supplier of jerseys, pants, socks...
Joma has become the new supplier of jerseys, pants, socks and training outfits for Arminia Bielefeld, replacing Sport-Saller, a German team sports brand that had the contract for the past 12 years. Joma will be supplying the men's team, the women's team and all junior teams. Arminia Bielefeld is a ...
-
News briefs
Under a three-year deal, Garmin has become the official wearable...
Under a three-year deal, Garmin has become the official wearable technology partner of The Great Run Series, described as the biggest series of mass-participation running events in the U.K. The partnership started with the Great Ireland Run on April 9. The 2017 will end on Oct. 22 in Portsmouth.
-
News briefs
New Balance is set to take over in August from...
New Balance is set to take over in August from Umbro as the sponsor of FAI, the Irish national football team, according to The Irish Sun. The contract was apparently struck by Toplion, a sponsor of FAI that is also the distributor of both New Balance and Umbro in Ireland.
-
News briefs
Athletes sponsored by Nike ended up as the three top...
Athletes sponsored by Nike ended up as the three top finishers among both men and women in the 121st edition of the Boston Marathon, which is sponsored by Adidas. They were followed by two men sponsored by Asics and Nike and by two women sponsored by Brooks and Adidas. Ahead ...
-
News briefs
Decathlon has launched yet another private label, Subea, for underwater...
Decathlon has launched yet another private label, Subea, for underwater sports, from scuba diving to snorkeling and spear fishing. The products are developed in the port of Hendaye, on the Basque coast, which is already the head office for the Tribord brand of water sports products. The French retailer has ...
-
News briefs
Infront Sports & Media has signed a long-term partnership deal...
Infront Sports & Media has signed a long-term partnership deal with the Italian Golf Federation, which includes event management, marketing and digital rights of Italian flagship golfing events. The agreement will cover a total of 129 events, including 88 events of the Italian Pro Tour, 11 editions of the Italian ...
-
News briefs
New Balance has finalized a five-year agreement with the England...
New Balance has finalized a five-year agreement with the England and Wales Cricket Board (ECB) to become the official kit supplier to the ECB and the England cricket teams. The deal covers match and training wear for all men and women's England teams, including the Test, One-Day and T20 formats, ...
-
News briefs
Ecco has adopted Boa Technology's lacing system for two models...
Ecco has adopted Boa Technology's lacing system for two models of its Ecco Cage range of golf shoes. The system has already been used since 2006 by Footjoy and since 2011 by Adidas Golf.
-
News briefs
The Adidas Group has teamed up with Carbon, a U.S....
The Adidas Group has teamed up with Carbon, a U.S. start-up company, to make running shoes featuring midsoles produced with light and oxygen, which may be manufactured on a large scale. The first batch of 5,000 shoes to be made as part of the Futurecraft 4D project should hit the ...
-
News briefs
Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
-
Short stops
Adidas will supply the official racquet for the World Padel...
Adidas will supply the official racquet for the World Padel Tour for the next two seasons through its licensee for paddle tennis products, All For Padel
-
News briefs
Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
-
Short stops
VF Corp. is integrating its Lucy brand of activewear and...
VF Corp. is integrating its Lucy brand of activewear and its 44 single-brand stores in the U.S. into the operations of The North Face
-
Short stops
Under Armour is laying off about two dozen employees of...
Under Armour is laying off about two dozen employees of Endomondo, its connected fitness operation in Copenhagen, according to the Baltimore Sun
-
News briefs
Rossignol is teaming up with Tommy Hilfiger on a ski...
Rossignol is teaming up with Tommy Hilfiger on a ski collection for the upcoming winter season. The skis, helmet and other items in the collection feature the historic colors of the American label – blue, white and red. The sale prices will range between €499 and €699. The collection will ...
-
Article
Digital and international will lead VF’s growth
VF Corp. is projecting a compound annual growth rate (CAGR) in its total sales of between 4 and 6 percent over the next five years, driven by continued growth at Vans and th e resumption of growth at The North Face and Timberland, which have under-performed lately, especially in the ...
-
Short stops
Speedo has signed up two British swimming champions, Duncan Scott...
Speedo has signed up two British swimming champions, Duncan Scott and Chloe Tutton
-
News briefs
Hurley, a brand of Nike, has launched its first line...
Hurley, a brand of Nike, has launched its first line of technical swimwear for women. To mark the occasion, the surf apparel and accessories brand has collaborated with Carissa Moore, the triple world champion surfer, on the design of the new high-performance pieces. The swimwear is made in quick-dry fabric. ...
