News and insights about brands in the sporting goods industry – Page 261
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Vibram is supplying a special rubber compound for the platform...
Vibram is supplying a special rubber compound for the platform of a new scooter by Micro Mobility, the Micro Black Deluxe
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News briefs
We aRe SpinDye, a two-year-old company from Stockholm, exhibited...
We aRe SpinDye, a two-year-old company from Stockholm, exhibited for the first time at Ispo Munich last month, occupying a prime location left from the shrinking of a neighboring booth. The company claims to reach greater accuracy in rendering any of 1,095 colors on polyester through a unique pigment recipe ...
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Luhta Sportswear Company obtained strong exposure as an international sponsor...
Luhta Sportswear Company obtained strong exposure as an international sponsor of the Nordic Ski World Championships, which were held in Lahti from February 22 until March 5. The company provided outfits under two of its brands, Icepeak and Luhta, for about 2,700 volunteers in the event's organization. The decision was ...
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Nike is sponsoring Li Na, the Chinese tennis star, and...
Nike is sponsoring Li Na, the Chinese tennis star, and will put out an exclusive collection under her name for the Chinese market
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News briefs
Brand Finance has confirmed Nike as the world's “most valuable”...
Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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News briefs
Yonex has become the official equipment partner for the major...
Yonex has become the official equipment partner for the major events of the Badminton World Federation (BWF). The new five-year agreement, which starts in May, has been concluded by the brand with Infront Sports & Media, part of Wanda Sports and BWF's exclusive media and marketing partner. The deal covers ...
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News briefs
New Era has become the official and authentic provider of...
New Era has become the official and authentic provider of headwear for the McLaren-Honda Formula 1 team from the U.K. The U.S. company has developed a co-branded line of caps that will be available for sale as of this month on McLaren's website, at New Era stores and other selected ...
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News briefs
Like Asics, Saucony and other brands of running shoes, Mizuno...
Like Asics, Saucony and other brands of running shoes, Mizuno has launched its own line of lifestyle sneakers. Called Mizuno 1906 after the year in which the Japanese brand was founded, the line has been created by Andrea Borgini, an Italian designer who worked with Philippe Model. The high-priced line ...
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Article
Anta reinforces its sales and multi-brand strategy
Anta Sports Products reinforced its status as the leading Chinese sports company last year, with a sales increase of 20.0 percent to 13,345.8 million yuan renminbi (€1,806.4m-$1,932.2m). The Anta brand's positioning as an affordable and increasingly functional Chinese brand has enabled it to more than quadruple in size in the ...
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Head has announced a new long-term partnership deal with Taylor...
Head has announced a new long-term partnership deal with Taylor Fritz. The 19-year-old American is one of the most promising tennis players on the ATP tour. As a junior, in 2015 he reached at least the quarter-final of all four Junior Grand Slam tournaments. He also won the boys' singles ...
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Puma has announced a partnership with Big Sean as the...
Puma has announced a partnership with Big Sean as the brand's new creative collaborator and global ambassador. The rapper, who is leaving Adidas, will be working with Puma's design team on an exclusive collection that is scheduled for release in spring 2018. Before that, he will be the face of ...
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News briefs
Skechers Performance, a division of Skechers USA, has announced it...
Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, ...
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News briefs
Nike and the International Basketball Federation (FIBA) have announced an...
Nike and the International Basketball Federation (FIBA) have announced an 11-year partnership agreement covering FIBA's men's, women's and youth flagship competitions globally. Under the terms of the agreement, Nike becomes the official partner for product - spanning apparel, footwear and equipment - and marketing at FIBA's biggest competitions. Specifically, the ...
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Skechers has announced a five-year extension of its partnership with...
Skechers has announced a five-year extension of its partnership with Billy Andrade, a U.S. pro golfer who has been part of the Go Golf pro team since Skechers launched its range of performance golf footwear and apparel
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News briefs
Bruno Sälzer has been elected chairman of the Amer Sports...
Bruno Sälzer has been elected chairman of the Amer Sports group's board of directors, as part of a new board of seven. Sälzer previously worked as chief executive for many years at Hugo Boss and Escada, and currently at Bench. He is also a supervisory board member at Lacoste Holding ...
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Under Armour is launching its brand in India via Amazon's...
Under Armour is launching its brand in India via Amazon's brand store
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News briefs
Selected employees of Amer Sports at all levels received on...
Selected employees of Amer Sports at all levels received on March 10 a total of 175,230 shares in the group under three distinct stock incentive plans announced in 2013 and 2016. They were nominated based on performance, talent and future potential.
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Article
Bullish new CEO upgrades Adidas targets
About two years after the launch of Creating the New, the Adidas Group has raised targets for its five-year expansion plan, to reach sales of between €25 billion and €27 billion by 2020, with an operating margin of 11 percent for the Adidas and Reebok brands.The upgraded targets were outlined ...
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Adidas gathers growing sales and profit
Ending the year with another buoyant quarter, the Adidas Group has continued its growth spurt with a sales rise of 14.0 percent to €19,291 billion, up by 18 percent in constant currencies, and with improved profit margins.Kasper Rorsted, the group's new chief executive, attributed much of the performance to Creating ...
