News and insights about brands in the sporting goods industry – Page 261
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Skechers USA has launched a women's sneakers line called “You...
Skechers USA has launched a women's sneakers line called “You by Skechers,” an athleisure collection which combines the technologies from the brand's performance shoes with the lifestyle needs of modern young women. To promote the collection, Skechers has partnered with Koya Webb, a fitness model and vegan advocate; Sophie Jaffe, ...
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With Martin Schneider set to retire as chief information officer...
With Martin Schneider set to retire as chief information officer of VF Corp. at the end of this year, Sandra Harris, vice president of global business technology, will take over his position
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Ortholite is inviting customers to follow the Ortovox Merino Story...
Ortholite is inviting customers to follow the Ortovox Merino Story on the internet and to win 25 Orovox Merino Cool Shirts. The online video prepared for the contest allows customers to see how the company's merino wool is sourced in Tasmania with high standards of animal welfare and subsequently processed ...
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News briefs
Dainese got a prize for excellence in innovation and leadership...
Dainese got a prize for excellence in innovation and leadership in this year's Le Fonti Awards in Italy. It also earned three Red Dot Design Awards for its Mugello R D-Air race suit, its AGV Pista GP R helmet and its new-generation Pro-Armor protective products.
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News briefs
Despite its exit from the golf equipment market, Nike has...
Despite its exit from the golf equipment market, Nike has agreed another long-term endorsement deal with Rory McIlroy covering apparel, footwear and accessories. McIlroy indicated in a tweet announcing the partnership that it had been set for at least ten years and The Telegraph estimated that it was worth about ...
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Dynafit has developed an ulttralight jacket for fast hiking, trail...
Dynafit has developed an ulttralight jacket for fast hiking, trail running, mountain skiing and other intense outdoor activities with Polartec's Thermal Pro fabrics and its Hardface technology
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Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading...
Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading paddle tennis player from Argentina
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News briefs
Icebreaker has a new European head of wholesale, Udo Heyder....
Icebreaker has a new European head of wholesale, Udo Heyder. He comes from VF Corp. , where he spent nine years as area manager for Germany and Central Europe and then three years as international sales manager for Smartwool. Based at Icebreaker's European office in Munich, Heyderreplaces Ibrahim Can, who ...
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Pearl Izumi has signed up as the exclusive sponsor of...
Pearl Izumi has signed up as the exclusive sponsor of USA Triathlon for cycling shoes and apparel as well as training apparel
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Article
Adidas eyes €5 billion in North American sales by 2020
The Adidas Group is targeting annual sales of €5 billion in North America by 2020, a jump of nearly 50 percent compared with a turnover of €3.4 billion for the Adidas and Reebok brands last year.The target was outlined at an Investor Day held by the Adidas Group in Herzogenaurach ...
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Adidas has launched a counterfeiting suit against Asics America, charging...
Adidas has launched a counterfeiting suit against Asics America, charging that the Japanese brand copied some elements of its fitness app. Filed in a Delaware court, the suit charges that Asics' Fitnesskeeper and Runkeeper apps, which it bought last year, breache ten patents registered by Adidas. Three years ago, Adidas ...
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Adidas has launched its first branded fitness app. All Day,...
Adidas has launched its first branded fitness app. All Day, available for iOS and Android, is meant to help users stay fit and healthy through tutorials covering a wide range of contents, from yoga moves to healthy recipes. The app also allows to track health-related aspects such as movement, nutrition ...
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Craft Sportswear has agreed through its Dutch distributor a partnership...
Craft Sportswear has agreed through its Dutch distributor a partnership to outfit the football players of PEC Zwolle, a team in the top Dutch football league, for three seasons starting from the next season
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News briefs
On the occasion of Nike's Air Max Day campaign, the...
On the occasion of Nike's Air Max Day campaign, the brand has brought in a series of artists asking them to reinterpret the shoe. The “Vision-Airs” collection has brought in Riccardo Tisci, Marc Newson, and Arthur Huang to re-design the sneaker. Tisci designed a synthetic leather and suede black shoe ...
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Andrew Neethling is a new mountain bike ambassador for Scott...
Andrew Neethling is a new mountain bike ambassador for Scott Sports
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Amer Sports claims it has reduced the carbon footprint of...
Amer Sports claims it has reduced the carbon footprint of its ski factory in Altenmarkt, in the Austrian state of Salzburg. The facility produces around 400,000 pairs of skis per year for Salomon and Atomic, and employs more than 750 people. According to the company, the factory has reduced its ...
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Reebok has announced that Wang Deshun, known as “China's Hottest...
Reebok has announced that Wang Deshun, known as “China's Hottest Grandpa,” is the latest face of its Be More Human campaign. Deshun, who is 81 years old, got his nickname after he walked shirtless on the runway at Beijing Fashion Week in 2015, showing off his chiseled body despite his ...
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Babolat and the French Tennis Federation (FFT) have announced a...
Babolat and the French Tennis Federation (FFT) have announced a partnership contract that makes the sports brand an official partner of FFT for padel, the racquet sport known in the U.S. and Canada as paddle. The four-year contract covers the period from 2017 to 2020.
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News briefs
Anta Sports Products, the leading Chinese sports apparel and footwear...
Anta Sports Products, the leading Chinese sports apparel and footwear brand, intends to raise 3.79 billion Hong Kong dollars (€449.3m-$487.9m) in a share issue, to fund acquisitions or partnerships with other international sports brands. The Chinese group has made such tie-ups an important part of its growth strategy, which most ...
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News briefs
Sequential Brands has appointed Karen Murray as its new chief...
Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF ...
