News and insights about brands in the sporting goods industry – Page 256
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361° is going to partner with the 2018 Asian Games...
361° is going to partner with the 2018 Asian Games in Jakarta, supplying apparel and equipment for its staff ++
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A German company, United Brands 24, has become a...
A German company, United Brands 24, has become a licensee of Head Sport for small leathergoods, bags, luggage and other travel accessories
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Inov-8 has unveiled a new partnership with Total Warrior, the...
Inov-8 has unveiled a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious...
Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious on this year's Top 10 Cannes YouTube video ad leader-board. The ranking is compiled through an algorithm that takes into account paid views, organic views and audience retention, which refers to how much of a video people watched. The leader-board ...
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Bernard Tapie, the former majority shareholder of Adidas, has lost...
Bernard Tapie, the former majority shareholder of Adidas, has lost a final appeal in French courts against a ruling that he should reimburse €404 million paid out to him after arbitration proceedings around the sale of the sports company in 1993. Tapie has long alleged that he was fleeced by ...
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Kasper Rørsted, the new chief executive of the Adidas Group,...
Kasper Rørsted, the new chief executive of the Adidas Group, is the most popular manager in the German fashion industry, according to Glassdoor. The company, which operates an employment and recruitment platform, recently released its list of the ten most popular managers in the country. Glassdoor's list includes managers from ...
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Adidas is boosting its infrastructure in Paris and regrouping its...
Adidas is boosting its infrastructure in Paris and regrouping its local teams under Guillaume de Monplanet, general manager of Adidas France, by opening of a new office near the trendy Pigalle area. Adidas and Reebok employees, who were previously working at different offices inside and outside the French capital, will ...
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The Alpinestars Tech-Air airbag system has been honored at this...
The Alpinestars Tech-Air airbag system has been honored at this year's Consumer Electronics Show (CES) Asia Innovation Awards, taking away the prize in the Wearables category. The Tech-Air, which is said to be the first self-contained street airbag system, can be used for any type of motorcycle or scooter. The ...
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Callaway Golf has introduced the Allsport watch, which the company...
Callaway Golf has introduced the Allsport watch, which the company describes as the first multi-sport watch designed specifically for golfers. The Allsport incorporates popular features of fitness tracking devices into a conventional GPS watch, including a calorie tracker, a step counter and multi-sport training features suitable for other sports, including ...
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Nike to work more closely with Amazon and Zalando
Zalando has unveiled plans to double in size by 2020, raising its annual sales from €3.6 billion to €7.6 billion, as part of an ambitious new strategy that will include providing new services to brands like Adidas and Nike. Founded in Berlin in 2008, the German company has quickly expanded ...
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Evoc has new brand ambassadors: Harald Philipp, a mountain biker...
Evoc has new brand ambassadors: Harald Philipp, a mountain biker from Tyrol; Teal Stetson-Lee, an American mountain biker and organizer of the “CrossReno Cyclocross Events & Music Festival” and Thomas Genon, a slopestyle-mountain biker from Belgium
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Rossignol will be teaming up with Andrea Pompilio for its...
Rossignol will be teaming up with Andrea Pompilio for its autumn-winter 2018/19 apparel line. The new Studio collection will be presented at Pitti Uomo in January 2018. The capsule collection, for men and women, will comprise 30 models combining a sporting style with urban trends. Rossignol previously teamed up with ...
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Decathlon has announced the launch of Olaian, its new exclusive...
Decathlon has announced the launch of Olaian, its new exclusive surfing brand. The products are developed in Hendaye, in France's Basque region. Olaian will include several product categories ranging from surf boards to swimsuits, wetsuits and accessories. The products will make their debut in 2018. The French retail group is ...
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Kukri Sports has announced a partnership with Thomas Cook Sport,...
Kukri Sports has announced a partnership with Thomas Cook Sport, the British travel company that offers sports fans a range of services to allow them to follow their favourite teams and athletes around the world. Upon the terms of the new three-year agreement, Kukri becomes the official uniform provider to ...
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Volcom is launching an apparel collection developed with Georgia May...
Volcom is launching an apparel collection developed with Georgia May Jagger, as part of an effort to expand the brand's image among young women, following the promotion of an English designer, Kelly Summer, as head of design for Volcom's women's collections. The line will be exclusively available from the month ...
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Clarín, an Argentinian newspaper, reports that Under Armour and Asics...
Clarín, an Argentinian newspaper, reports that Under Armour and Asics are both preparing to set up their own business in the country. It explains that Under Armour was distributed in the country through Grupo Vieytes but that the agreement expired last year and that the U.S. brand intends to expand ...
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Reportedly, Under Armour has finally reached a settlement with its...
Reportedly, Under Armour has finally reached a settlement with its former Spanish distributor, Alnisa Sport. The American company had terminated a distribution agreement with Alnisa, giving it notice that the contract would stop at the end of 2016, and decided to set up its own sales subsidiary in the country. ...
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Under Armour has completed the renovation of two parks in...
Under Armour has completed the renovation of two parks in Portland, where it plans to open a big new dedicated office for the development of its footwear collections, attracting valuable talent from the local sports footwear cluster. One of the two parks, Duniway Park, will be adjacent to its own ...
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Garmin has been named an associate of the PGA in...
Garmin has been named an associate of the PGA in the South of England. The year-long partnership will cover the counties of Berkshire, Buckinghamshire, Hampshire, Kent, Oxfordshire, Surrey and Sussex. The partnership is to further promote Garmin's golf products and services in these geographical areas, which feature 525 golf courses ...
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Replacing Kappa, New Balance will be the official supplier of...
Replacing Kappa, New Balance will be the official supplier of the Standard Liège football team in Belgium for the next three years
