News and insights about brands in the sporting goods industry – Page 256
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News briefs
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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News briefs
Polygiene is teaming up with Respect Your Universe (RYU), a...
Polygiene is teaming up with Respect Your Universe (RYU), a brand of urban athletic apparel based in Vancouver, Canada, for the development of a line of odorless garments for men and women. The Swedish provider of odor control solutions is also working more closely with Goldwin in Japan for the ...
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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Skechers is returning as the official running shoe of the...
Skechers is returning as the official running shoe of the Ironman European Tour this year, with an on-site presence at 35 events in 15 markets
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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Kempa will outfit the German TV Rottenburg volleyball team from...
Kempa will outfit the German TV Rottenburg volleyball team from the 2017/18 season
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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News briefs
HeiQ is launching the Fresh NKU, a new product in...
HeiQ is launching the Fresh NKU, a new product in its odor control HeiQ Fresh Tech technology family. According to the Swiss company, the Fresh NKU can eliminate odors such as the plastic smell generated by its monomeric components, the smell from bacterial sweat or that of body hormones from ...
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Article
VF relies on European talent for the U.S.
VF Corp. is reacting to a slowdown in the sales of The North Face and Timberland in North America by giving more responsibilities to two European managers, considering that both brands have been performing better in Europe lately.Arne Arens, the former executive of Nike Europe who had run TNF's operations ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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News briefs
SportScheck has launched a new social media campaign in the...
SportScheck has launched a new social media campaign in the framework of its rebranding. The German sports retailer is using social media channels like Instagram, YouTube and Facebook to motivate people to exercise. It is working with various bloggers and experts to market four segments: outdoor, men's performance, women's sports ...
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News briefs
Puma says it is reinventing lacing with a system, called...
Puma says it is reinventing lacing with a system, called Netfit, that allows for multiple lacing options. It is designed to enhance the fit and support of the shoe with a high-grade engineered net and form-fitting base materials. Several decades ago, the German brand had already reinvented lacing once with ...
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News briefs
Lululemon has launched “This Is Yoga,” its first global brand...
Lululemon has launched “This Is Yoga,” its first global brand campaign. Created in partnership with Virtue Worldwide, Vice's creative agency, the campaign features Kerri Walsh Jennings, the American beach volleyball player, three-time Olympic gold medalist, the pro surfer Maddie Peterson, and Paris Moore-Williams, the British rapper better known by his ...
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News briefs
Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
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News briefs
Helly Hansen has won a “Red Dot: Best of the...
Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from ...
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VF Corp.'s sale of Majestic to Fanatics has been completed...
VF Corp.'s sale of Majestic to Fanatics has been completed
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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News briefs
Anta Sports is offering a tranche of bonds worth a...
Anta Sports is offering a tranche of bonds worth a total of 3.6 billion yuan renmimbi (€468.5m-$522.5m) to pay down debt and for other corporate purposes. The Chinese company had debts of less than one billion renminbi (€130.2m-$145.2m) on its balance sheet at the end of last year. The offering has received ...
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News briefs
Cordura, a brand of Invista, has announced a collaboration with...
Cordura, a brand of Invista, has announced a collaboration with Südwolle, the global wool yarn producer, to develop a performance nylon/wool blend. The yarn, which will combine nylon 6.6 fibres with Merino wool, is supposed to offer enhanced abrasion resistance, tensile strength performance and strong tear resistance. Details of the ...
