News and insights about brands in the sporting goods industry – Page 260
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News briefs
The Girona football club and Umbro have agreed that the...
The Girona football club and Umbro have agreed that the British brand will outfit the Catalan team for at least two years starting with the 2017/18 season, the club announced last week. This could turn into an opportunity for Umbro to appear in La Liga, since Girona FC is currently ...
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Article
Amer ramps up omni-channel investment
Amer Sports is ramping up investments in its omni-channel strategy to deal with changes that have weakened the U.S. market. The group suffered a decline in underlying operating profit for the first quarter and its earnings were hit by unfavorable hedging rates.Heikki Takala, Amer's chief executive, explained in a conference ...
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Inditex says that its sports apparel line, launched three years...
Inditex says that its sports apparel line, launched three years ago in its Zara stores, has failed to meet expectations, but it’s not clear whether the group is taking it out of the market
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News briefs
Sequential Brands has appointed Karen Murray as its new chief...
Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF ...
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News briefs
The German football league has astonished football specialists by teaming...
The German football league has astonished football specialists by teaming up with Derbystar as the official ball supplier for the Bundesliga and the Bundesliga 2 from the 2018/19 season and for four years, replacing Adidas. Derbystar is an established German brand that has been owned since 1991 by Select, a ...
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Joma is the official supplier of the umpires, line judges...
Joma is the official supplier of the umpires, line judges and ball kids at the Barcelona Open tennis tournament, which started on April 21
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Under Armour is laying off about two dozen employees of...
Under Armour is laying off about two dozen employees of Endomondo, its connected fitness operation in Copenhagen, according to the Baltimore Sun
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VF Corp. is integrating its Lucy brand of activewear and...
VF Corp. is integrating its Lucy brand of activewear and its 44 single-brand stores in the U.S. into the operations of The North Face
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News briefs
The Adidas Group has teamed up with Carbon, a U.S....
The Adidas Group has teamed up with Carbon, a U.S. start-up company, to make running shoes featuring midsoles produced with light and oxygen, which may be manufactured on a large scale. The first batch of 5,000 shoes to be made as part of the Futurecraft 4D project should hit the ...
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News briefs
Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
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Adidas will supply the official racquet for the World Padel...
Adidas will supply the official racquet for the World Padel Tour for the next two seasons through its licensee for paddle tennis products, All For Padel
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News briefs
Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
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News briefs
Ecco has adopted Boa Technology's lacing system for two models...
Ecco has adopted Boa Technology's lacing system for two models of its Ecco Cage range of golf shoes. The system has already been used since 2006 by Footjoy and since 2011 by Adidas Golf.
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News briefs
New Balance has finalized a five-year agreement with the England...
New Balance has finalized a five-year agreement with the England and Wales Cricket Board (ECB) to become the official kit supplier to the ECB and the England cricket teams. The deal covers match and training wear for all men and women's England teams, including the Test, One-Day and T20 formats, ...
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News briefs
Infront Sports & Media has signed a long-term partnership deal...
Infront Sports & Media has signed a long-term partnership deal with the Italian Golf Federation, which includes event management, marketing and digital rights of Italian flagship golfing events. The agreement will cover a total of 129 events, including 88 events of the Italian Pro Tour, 11 editions of the Italian ...
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News briefs
Decathlon has launched yet another private label, Subea, for underwater...
Decathlon has launched yet another private label, Subea, for underwater sports, from scuba diving to snorkeling and spear fishing. The products are developed in the port of Hendaye, on the Basque coast, which is already the head office for the Tribord brand of water sports products. The French retailer has ...
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News briefs
Athletes sponsored by Nike ended up as the three top...
Athletes sponsored by Nike ended up as the three top finishers among both men and women in the 121st edition of the Boston Marathon, which is sponsored by Adidas. They were followed by two men sponsored by Asics and Nike and by two women sponsored by Brooks and Adidas. Ahead ...
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News briefs
New Balance is set to take over in August from...
New Balance is set to take over in August from Umbro as the sponsor of FAI, the Irish national football team, according to The Irish Sun. The contract was apparently struck by Toplion, a sponsor of FAI that is also the distributor of both New Balance and Umbro in Ireland.
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News briefs
Joma has become the new supplier of jerseys, pants, socks...
Joma has become the new supplier of jerseys, pants, socks and training outfits for Arminia Bielefeld, replacing Sport-Saller, a German team sports brand that had the contract for the past 12 years. Joma will be supplying the men's team, the women's team and all junior teams. Arminia Bielefeld is a ...
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News briefs
Under a three-year deal, Garmin has become the official wearable...
Under a three-year deal, Garmin has become the official wearable technology partner of The Great Run Series, described as the biggest series of mass-participation running events in the U.K. The partnership started with the Great Ireland Run on April 9. The 2017 will end on Oct. 22 in Portsmouth.
