News and insights about brands in the sporting goods industry – Page 260
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News briefs
Confirming earlier reports, Nike has become the new sponsor of...
Confirming earlier reports, Nike has become the new sponsor of the Tottenham Hotspur, a major football club in England's Premier League, taking the place of Under Armour after the end of the current playing season. The duration of the new contract has not been given. Reportedly, it calls for annual ...
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Joma has become the new supplier of jerseys for the...
Joma has become the new supplier of jerseys for the Ukrainian national football team, joining the national teams of Bulgaria and Romania. The contract started only a few days ago and will run through the European Football Cup in 2020. The Ukrainian deal was previously in the hands of Adidas.
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Article
Smith replaces Arens to lead The North Face in Europe
Kath Smith has been appointed vice president and general manager for The North Face in Europe, the Middle East and Africa (EMEA) from the end of March, at the company's European head office in Switzerland. After assignments with international consumer goods companies such as Mars, Diageo and the Adidas Group, ...
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Sequential Brands has appointed Karen Murray as its new chief...
Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF ...
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Anta Sports Products, the leading Chinese sports apparel and footwear...
Anta Sports Products, the leading Chinese sports apparel and footwear brand, intends to raise 3.79 billion Hong Kong dollars (€449.3m-$487.9m) in a share issue, to fund acquisitions or partnerships with other international sports brands. The Chinese group has made such tie-ups an important part of its growth strategy, which most ...
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Reebok has announced that Wang Deshun, known as “China's Hottest...
Reebok has announced that Wang Deshun, known as “China's Hottest Grandpa,” is the latest face of its Be More Human campaign. Deshun, who is 81 years old, got his nickname after he walked shirtless on the runway at Beijing Fashion Week in 2015, showing off his chiseled body despite his ...
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Babolat and the French Tennis Federation (FFT) have announced a...
Babolat and the French Tennis Federation (FFT) have announced a partnership contract that makes the sports brand an official partner of FFT for padel, the racquet sport known in the U.S. and Canada as paddle. The four-year contract covers the period from 2017 to 2020.
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News briefs
Amer Sports claims it has reduced the carbon footprint of...
Amer Sports claims it has reduced the carbon footprint of its ski factory in Altenmarkt, in the Austrian state of Salzburg. The facility produces around 400,000 pairs of skis per year for Salomon and Atomic, and employs more than 750 people. According to the company, the factory has reduced its ...
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Andrew Neethling is a new mountain bike ambassador for Scott...
Andrew Neethling is a new mountain bike ambassador for Scott Sports
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On the occasion of Nike's Air Max Day campaign, the...
On the occasion of Nike's Air Max Day campaign, the brand has brought in a series of artists asking them to reinterpret the shoe. The “Vision-Airs” collection has brought in Riccardo Tisci, Marc Newson, and Arthur Huang to re-design the sneaker. Tisci designed a synthetic leather and suede black shoe ...
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Craft Sportswear has agreed through its Dutch distributor a partnership...
Craft Sportswear has agreed through its Dutch distributor a partnership to outfit the football players of PEC Zwolle, a team in the top Dutch football league, for three seasons starting from the next season
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Adidas has launched a counterfeiting suit against Asics America, charging...
Adidas has launched a counterfeiting suit against Asics America, charging that the Japanese brand copied some elements of its fitness app. Filed in a Delaware court, the suit charges that Asics' Fitnesskeeper and Runkeeper apps, which it bought last year, breache ten patents registered by Adidas. Three years ago, Adidas ...
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Adidas has launched its first branded fitness app. All Day,...
Adidas has launched its first branded fitness app. All Day, available for iOS and Android, is meant to help users stay fit and healthy through tutorials covering a wide range of contents, from yoga moves to healthy recipes. The app also allows to track health-related aspects such as movement, nutrition ...
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Article
Adidas eyes €5 billion in North American sales by 2020
The Adidas Group is targeting annual sales of €5 billion in North America by 2020, a jump of nearly 50 percent compared with a turnover of €3.4 billion for the Adidas and Reebok brands last year.The target was outlined at an Investor Day held by the Adidas Group in Herzogenaurach ...
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News briefs
Mizuno has signed up as the official sportswear partner of...
Mizuno has signed up as the official sportswear partner of British Rowing for the next four years, until the end of 2020, covering the Olympic and Paralympic Games in Tokyo as well. The deal is said to be a first for the British rowing team, which will get specially adapted ...
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News briefs
Macron is taking the place of Lotto as sponsor of...
Macron is taking the place of Lotto as sponsor of a Spanish football club, RC Deportivo de la Coruña. The deal with this 110-year-old club will last for four years through the 2020-21 playing season. The contract raises to 47 the number of professional clubs sponsored by Macron. The Italian ...
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Fila will be the official sponsor of the Dutch Olympic...
Fila will be the official sponsor of the Dutch Olympic team through 2022
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Nike has developed a special sneaker for Elton John...
Nike has developed a special sneaker for Elton John
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News briefs
Decathlon is launching a new private label, Itiwit, for a...
Decathlon is launching a new private label, Itiwit, for a growing range of paddlesports products that it has been marketing under its Tribord brand. The name is inspired by the words “itinerary” and “inuits,” the Arctic tribes that introduced the kayak many centuries ago.
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Puma has signed a sponsorship deal with Percy Tau, a...
Puma has signed a sponsorship deal with Percy Tau, a 23-year-old South African midfielder who competes in the Mamelodi Sundowns, the 5th-ranked football team in the South African Premier Division
