News and insights about brands in the sporting goods industry – Page 264
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News briefs
VF Corp. has appointed Travis Campbell as brand president of...
VF Corp. has appointed Travis Campbell as brand president of Smartwool, effective Jan. 30. Campbell, who has 16 years of experience in the outdoor industry, most recently served as president and chief executive of Far Bank Enterprises, a maker and distributor of fly fishing products, owner of the Redington, Sage ...
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Article
Trump antagonizes the industry
The statements recently made on immigration and foreign trade by the new U.S. president, Donald Trump, have created an uproar in many sectors of the U.S. economy, including the sporting goods, outdoor and fashion industries.Reacting to Trump's executive order banning refugees and visitors from seven countries where the Muslim religion ...
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News briefs
Reebok has announced a new long-term partnership with Teyana Taylor,...
Reebok has announced a new long-term partnership with Teyana Taylor, who becomes an official brand ambassador. The 25-year-old dancer and actress, who was born in Harlem, is the face of the re-release of the Reebok Classic Freestyle Hi, also known as the 54-11s. The shoe was first introduced in 1982, ...
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News briefs
Callaway Golf has announced an agreement with Michelle Wie to...
Callaway Golf has announced an agreement with Michelle Wie to become a company staff pro on the LPGA (Ladies Professional Golf Association) Tour. As a Full Callaway Staffer, she will play with Callaway clubs, balls and an Odyssey Putter. A 27-year-old native of Hawaii, Wie joined the LPGA Tour full-time ...
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News briefs
The Adidas Group has set up a “Storefactory” at a...
The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning ...
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News briefs
Adidas AG has completed the third tranche of a share...
Adidas AG has completed the third tranche of a share buyback program initiated on Nov. 7 and terminated on Jan. 31 as scheduled. The company bought 2,128,200 shares at an average share price of €140.96, for a total price of €299,999,851, including purchasing costs. These treasury shares represent 1.02 percent ...
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News briefs
Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
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Roland Auschel, chief sales officer of the Adidas Group, will...
Roland Auschel, chief sales officer of the Adidas Group, will participate with other personalities including Kim Roether, president of Intersport Germany and Intersport International, in a symposium on digitalization in the industry on Monday during the Ispo trade show in Munich
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On Running has signed a sponsorship deal through the 2020...
On Running has signed a sponsorship deal through the 2020 Tokyo Olympics with the Spanish triathlon champion, Javier Gómez Noya
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News briefs
Hickies has announced two new major collaborations for 2017. Hickies...
Hickies has announced two new major collaborations for 2017. Hickies is the elastic lacing system launched by Gaston Frydlewski and his wife, Mariquel Weingarten, in 2012. In 2017, for the first time Hickies will be sold in the Adidas flagship stores in Berlin, Munich and Nürnberg. Additionally, in spring 2017, ...
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News briefs
Etnies, the specialist in shoes for skateboarders, and Michelin have...
Etnies, the specialist in shoes for skateboarders, and Michelin have announced a partnership to reinvent Etnies' classic Marana shoe. Using its Outdoor tyre rubber as a starting point, Michelin has designed an abrasion and slip resistant sole specifically for Etnies' Marana OG shoe, an update of the brand's best-known design. ...
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News briefs
Manchester United has returned to the top of the Deloitte...
Manchester United has returned to the top of the Deloitte Money League for the first time in more than a decade. The Premier League team posted record revenues of £515.3 million (€600.1m-$645.6m) during the 2015/16 season, and supplanted Real Madrid, which had topped the ranking for the previous 11 seasons. Real ...
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Polar has signed an endorsement deal with Gwen Jorgensen, an...
Polar has signed an endorsement deal with Gwen Jorgensen, an Olympic gold medal triathlete
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News briefs
Scott Sports and Velosolutions have joined forces to create the...
Scott Sports and Velosolutions have joined forces to create the Scott-Velosolutions downhill team. Brendan Fairclough and Gaetan Vige will be part of the team, while Claudio Caluori will be the team manager. The Scott-Velosolutions team will be equipped in 2017 with Fox' suspensions, Schwalbe's tires, components by Deity and Syncros, ...
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News briefs
Todd Spaletto, a veteran of VF Corp., is resigning as...
Todd Spaletto, a veteran of VF Corp., is resigning as president of The North Face. He is being replaced on an interim basis by Scott Baxter, president of VF's Outdoor & Action Sports division for the Americas region, but VF is looking for a permanent replacement. Spaletto has been with ...
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News briefs
WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
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News briefs
Cobra Puma Golf has signed a comprehensive partnership with Carly...
Cobra Puma Golf has signed a comprehensive partnership with Carly Booth ahead of the 2017 season. Booth, the 24-year-old Scottish player who has already won the Ladies European Tour (LET) twice, has agreed to wear Puma apparel and footwear, and to use Cobra equipment. Previously pictured wearing Nike golf apparel, ...
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News briefs
Original Buff is teaming up with the Scott Sports Group...
Original Buff is teaming up with the Scott Sports Group to sponsor a new Buff Scott MTB Team of Spanish mountain bike riders, which will start participating in several national and international races this month. The Spanish supplier of creative headwear and bandanas has already been a licensee of the ...
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Bollé is sponsoring the UCI Katusha cycling team
Bollé is sponsoring the UCI Katusha cycling team
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News briefs
Decathlon has become an Official Partner of the Olympic Committee...
Decathlon has become an Official Partner of the Olympic Committee (CNOSF) until the end of 2018. The French retailer was already a partner of CNOSF's “Sentez vous sport” week, an initiative for the promotion of physical activity in France. In 2017, the International Olympic Committee (IOC) will announce the ...
