News and insights about brands in the sporting goods industry – Page 263
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New Balance and New Era Cap are collaborating on a...
New Balance and New Era Cap are collaborating on a limited edition of coordinated baseball cleats and caps that are already available on their websites
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News briefs
Wintersteiger came out as the overall Ispo Gold Award winner...
Wintersteiger came out as the overall Ispo Gold Award winner with a foot scanner that it is proposing for the fitting of ski boots. It developed a specific software for the very quick process in cooperation with a Swedish specialist in 3D scanning, Volumental.
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Reebok gathered athletes, brand partners and volunteers in four cities...
Reebok gathered athletes, brand partners and volunteers in four cities around the world on Feb. 8, to try to break some of the fitness-based titles featured in the Guinness World Record in 24 hours using Reebok's Nano 7 training footwear. The attempts took place in New York City, Los Angeles, ...
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Victorinox has decided to stop marketing a collection of apparel...
Victorinox has decided to stop marketing a collection of apparel by the end of this year. It will still sell a line for autumn/winter 2017/18 in Japan, but its involvement in the segment will end elsewhere after the spring/summer 2017 line. The Swiss company has been marketing its quite functional ...
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Article
Amer Sports is on track despite short-term delays
The Amer Sports group achieved record sales and profits last year despite a weak fourth quarter, caused by lackluster market conditions as well as delays in product launches.The owner of Salomon, Atomic, Wilson and many other brands saw its sales decline by 1 percent to €772.4 million for the last ...
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Amer Sports has decided to repurchase up to ten million...
Amer Sports has decided to repurchase up to ten million of its own shares between Feb. 13 and Sept. 7, based on the authorization given by its annual general meeting last March 6
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The Scandinavian Outdoor Group named Devold, which also got an...
The Scandinavian Outdoor Group named Devold, which also got an Ispo Gold Award, as the overall winner of the SOG Awards for the autumn/winter 2017/18 season at Ispo. Picture Organic, which uses mostly recycled materials in its technical garments, came out as the winner of the French Outdoor Award ...
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Xabi Alonso, the Spanish football player of the Bayern München...
Xabi Alonso, the Spanish football player of the Bayern München team, and his wife Nagore Aranburu are Adidas' ambassadors in a campaign for its spring/summer 2017 Porsche Design Sport collection
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News briefs
Adidas has promoted Arthur Hoeld to the position of senior...
Adidas has promoted Arthur Hoeld to the position of senior vice president of brand strategy and business development. The manager, who has been with the group since 1998, is getting rewarded for his successful work as general manager of its fast-growing Adidas Originals segment since 2011, first as senior vice ...
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Adidas has filed a lawsuit against Puma in the federal...
Adidas has filed a lawsuit against Puma in the federal court of Portland, Oregon, charging that the four stripes on the Empower Vigor 1 Camo FG cleated shoe create confusion in the market with its own three-stride trademark. The stripes on Puma's shoe appear as extensions of the lacing system, ...
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Adidas will replace Nike as the official supplier of Rutgers...
Adidas will replace Nike as the official supplier of Rutgers University and its Scarlet Knights team from next July
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Adidas and Burberry won a “Gold Class” award in the...
Adidas and Burberry won a “Gold Class” award in the Corporate Sustainability Assessment (CSA) carried out by RobecoSAM among 840 companies that are included in the Dow Jones Sustainability Index. Both companies got a score of 60 points or more. Kering, parent company of Puma, qualified for Silver Class with ...
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Puma has signed up Julian Weigl, a 21-year-old midfield player...
Puma has signed up Julian Weigl, a 21-year-old midfield player for the German Borussia Dortmund football team who also competes in the national German team
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News briefs
Fimbulvetr won the Ispo 2017/18 award in the eco achievement...
Fimbulvetr won the Ispo 2017/18 award in the eco achievement hardware category for its “Tankr” product of snow shoes, which are made in Norway by production partners within an hour's drive of the company's headquarters. The company started to sell its products to the Norwegian army and launched the products ...
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Tiger Woods has returned to the PGA Tour with Taylormade...
Tiger Woods has returned to the PGA Tour with Taylormade clubs, after Nike decided to pull out of the golf equipment market, but the U.S. player remains a Nike partner for apparel and footwear. The Adidas Group decided last year to divest Taylormade equipment and other parts of its golf ...
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News briefs
Tyr Sport is helping to rehabilitate the image of Ryan...
Tyr Sport is helping to rehabilitate the image of Ryan Lochte through a new marketing campaign, “Just Let Me Work,” focusing on his charitable endeavors in the areas of muscular dystrophy and drowning awareness. Speedo and other brands decided to stop sponsoring the American swimming champion after he exaggerated an ...
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Sammy Calson is returning to the snow team of Dakine...
Sammy Calson is returning to the snow team of Dakine
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Hermann Maier, the Austrian ski legend, will be honored with...
Hermann Maier, the Austrian ski legend, will be honored with the Ispo Cup as Sports Personality of the Year at Ispo Munich on Tuesday
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Article
Under Armour is no longer a star
After losing 33.1 percent of its market capitalization in the course of 2016 (see our previous issue), Under Armour is having a difficult start to 2017, after releasing weak fourth-quarter results, cutting its revenue guidance for the year and announcing the departure of its chief financial officer. It blamed “numerous ...
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Under Armour has signed a longterm extension of its sponsorship...
Under Armour has signed a longterm extension of its sponsorship contract with Anthony Joshua, the IBF heavyweight world Champion and Olympic gold medalist
