News and insights about brands in the sporting goods industry – Page 263
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News briefs
Skechers Performance, a division of Skechers USA, has announced it...
Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, ...
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Nike and the International Basketball Federation (FIBA) have announced an...
Nike and the International Basketball Federation (FIBA) have announced an 11-year partnership agreement covering FIBA's men's, women's and youth flagship competitions globally. Under the terms of the agreement, Nike becomes the official partner for product - spanning apparel, footwear and equipment - and marketing at FIBA's biggest competitions. Specifically, the ...
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Skechers has announced a five-year extension of its partnership with...
Skechers has announced a five-year extension of its partnership with Billy Andrade, a U.S. pro golfer who has been part of the Go Golf pro team since Skechers launched its range of performance golf footwear and apparel
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Anta reinforces its sales and multi-brand strategy
Anta Sports Products reinforced its status as the leading Chinese sports company last year, with a sales increase of 20.0 percent to 13,345.8 million yuan renminbi (€1,806.4m-$1,932.2m). The Anta brand's positioning as an affordable and increasingly functional Chinese brand has enabled it to more than quadruple in size in the ...
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Like Asics, Saucony and other brands of running shoes, Mizuno...
Like Asics, Saucony and other brands of running shoes, Mizuno has launched its own line of lifestyle sneakers. Called Mizuno 1906 after the year in which the Japanese brand was founded, the line has been created by Andrea Borgini, an Italian designer who worked with Philippe Model. The high-priced line ...
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New Era has become the official and authentic provider of...
New Era has become the official and authentic provider of headwear for the McLaren-Honda Formula 1 team from the U.K. The U.S. company has developed a co-branded line of caps that will be available for sale as of this month on McLaren's website, at New Era stores and other selected ...
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News briefs
Yonex has become the official equipment partner for the major...
Yonex has become the official equipment partner for the major events of the Badminton World Federation (BWF). The new five-year agreement, which starts in May, has been concluded by the brand with Infront Sports & Media, part of Wanda Sports and BWF's exclusive media and marketing partner. The deal covers ...
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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News briefs
Brand Finance has confirmed Nike as the world's “most valuable”...
Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
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Nike is sponsoring Li Na, the Chinese tennis star, and...
Nike is sponsoring Li Na, the Chinese tennis star, and will put out an exclusive collection under her name for the Chinese market
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We aRe SpinDye, a two-year-old company from Stockholm, exhibited...
We aRe SpinDye, a two-year-old company from Stockholm, exhibited for the first time at Ispo Munich last month, occupying a prime location left from the shrinking of a neighboring booth. The company claims to reach greater accuracy in rendering any of 1,095 colors on polyester through a unique pigment recipe ...
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News briefs
Luhta Sportswear Company obtained strong exposure as an international sponsor...
Luhta Sportswear Company obtained strong exposure as an international sponsor of the Nordic Ski World Championships, which were held in Lahti from February 22 until March 5. The company provided outfits under two of its brands, Icepeak and Luhta, for about 2,700 volunteers in the event's organization. The decision was ...
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Vibram is supplying a special rubber compound for the platform...
Vibram is supplying a special rubber compound for the platform of a new scooter by Micro Mobility, the Micro Black Deluxe
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Puma has signed a sponsorship deal with Percy Tau, a...
Puma has signed a sponsorship deal with Percy Tau, a 23-year-old South African midfielder who competes in the Mamelodi Sundowns, the 5th-ranked football team in the South African Premier Division
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News briefs
Decathlon is launching a new private label, Itiwit, for a...
Decathlon is launching a new private label, Itiwit, for a growing range of paddlesports products that it has been marketing under its Tribord brand. The name is inspired by the words “itinerary” and “inuits,” the Arctic tribes that introduced the kayak many centuries ago.
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Nike has developed a special sneaker for Elton John...
Nike has developed a special sneaker for Elton John
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Fila will be the official sponsor of the Dutch Olympic...
Fila will be the official sponsor of the Dutch Olympic team through 2022
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News briefs
Macron is taking the place of Lotto as sponsor of...
Macron is taking the place of Lotto as sponsor of a Spanish football club, RC Deportivo de la Coruña. The deal with this 110-year-old club will last for four years through the 2020-21 playing season. The contract raises to 47 the number of professional clubs sponsored by Macron. The Italian ...
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News briefs
Mizuno has signed up as the official sportswear partner of...
Mizuno has signed up as the official sportswear partner of British Rowing for the next four years, until the end of 2020, covering the Olympic and Paralympic Games in Tokyo as well. The deal is said to be a first for the British rowing team, which will get specially adapted ...
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Fimbulvetr won the Ispo 2017/18 award in the eco achievement...
Fimbulvetr won the Ispo 2017/18 award in the eco achievement hardware category for its “Tankr” product of snow shoes, which are made in Norway by production partners within an hour's drive of the company's headquarters. The company started to sell its products to the Norwegian army and launched the products ...
