News and insights about brands in the sporting goods industry – Page 265
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Errea Sport has signed a new partnership deal with Sauber...
Errea Sport has signed a new partnership deal with Sauber Formula One Team. The Italian sportswear brand will provide the racing outfit, including specially designed sportswear and travel clothing. Errea will also create car covers and a range of officially licensed merchandise for Sauber. In addition, Errea's logo will be ...
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Puma will soon be offering Minions' signature designs on its...
Puma will soon be offering Minions' signature designs on its Sportstyle product range following the signing of a new multi-season partnership deal with Universal Brand Development and Illumination Entertainment, the owner of the Despicable Me franchise. The Minions are the iconic characters from the Despicable Me films, which are produced ...
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Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's...
Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's Smith brand of sunglasses and goggles
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Head has launched the Head Tennis Racquet Finder, a web...
Head has launched the Head Tennis Racquet Finder, a web tool that allows tennis enthusiasts to find the racquet, among those proposed by the brand, that best suits their specific needs. The tool relies on an algorithm, developed by Head, which uses the brand's database of performance racquets to calculate ...
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Joma will be the official technical sponsor of the first...
Joma will be the official technical sponsor of the first Ibiza Marathon and the related 12K run in the Spanish island on April 8
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Reusch got a lot of visibility at the recent World...
Reusch got a lot of visibility at the recent World Ski Championships in St. Moritz with 70 percent of all the medals awarded on the podium, including ten of the gold medals
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Nike has unveiled a new underfoot platform as part of...
Nike has unveiled a new underfoot platform as part of the anniversary celebrations for the Air Max 1, the shoe that has introduced visible Nike Air cushioning. The new Nike Air VaporMax unit acts as a stand-alone outsole. Previous Air units had to be insulated by a secondary rubber layer, ...
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Hickies has announced two new major collaborations for 2017. Hickies...
Hickies has announced two new major collaborations for 2017. Hickies is the elastic lacing system launched by Gaston Frydlewski and his wife, Mariquel Weingarten, in 2012. In 2017, for the first time Hickies will be sold in the Adidas flagship stores in Berlin, Munich and Nürnberg. Additionally, in spring 2017, ...
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On Running has signed a sponsorship deal through the 2020...
On Running has signed a sponsorship deal through the 2020 Tokyo Olympics with the Spanish triathlon champion, Javier Gómez Noya
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The Adidas Group has set up a “Storefactory” at a...
The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning ...
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Adidas AG has completed the third tranche of a share...
Adidas AG has completed the third tranche of a share buyback program initiated on Nov. 7 and terminated on Jan. 31 as scheduled. The company bought 2,128,200 shares at an average share price of €140.96, for a total price of €299,999,851, including purchasing costs. These treasury shares represent 1.02 percent ...
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Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
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Roland Auschel, chief sales officer of the Adidas Group, will...
Roland Auschel, chief sales officer of the Adidas Group, will participate with other personalities including Kim Roether, president of Intersport Germany and Intersport International, in a symposium on digitalization in the industry on Monday during the Ispo trade show in Munich
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Callaway Golf has announced an agreement with Michelle Wie to...
Callaway Golf has announced an agreement with Michelle Wie to become a company staff pro on the LPGA (Ladies Professional Golf Association) Tour. As a Full Callaway Staffer, she will play with Callaway clubs, balls and an Odyssey Putter. A 27-year-old native of Hawaii, Wie joined the LPGA Tour full-time ...
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Reebok has announced a new long-term partnership with Teyana Taylor,...
Reebok has announced a new long-term partnership with Teyana Taylor, who becomes an official brand ambassador. The 25-year-old dancer and actress, who was born in Harlem, is the face of the re-release of the Reebok Classic Freestyle Hi, also known as the 54-11s. The shoe was first introduced in 1982, ...
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Article
Trump antagonizes the industry
The statements recently made on immigration and foreign trade by the new U.S. president, Donald Trump, have created an uproar in many sectors of the U.S. economy, including the sporting goods, outdoor and fashion industries.Reacting to Trump's executive order banning refugees and visitors from seven countries where the Muslim religion ...
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VF Corp. has appointed Travis Campbell as brand president of...
VF Corp. has appointed Travis Campbell as brand president of Smartwool, effective Jan. 30. Campbell, who has 16 years of experience in the outdoor industry, most recently served as president and chief executive of Far Bank Enterprises, a maker and distributor of fly fishing products, owner of the Redington, Sage ...
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Article
Under Armour is no longer a star
After losing 33.1 percent of its market capitalization in the course of 2016 (see our previous issue), Under Armour is having a difficult start to 2017, after releasing weak fourth-quarter results, cutting its revenue guidance for the year and announcing the departure of its chief financial officer. It blamed “numerous ...
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Under Armour has signed a longterm extension of its sponsorship...
Under Armour has signed a longterm extension of its sponsorship contract with Anthony Joshua, the IBF heavyweight world Champion and Olympic gold medalist
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Hermann Maier, the Austrian ski legend, will be honored with...
Hermann Maier, the Austrian ski legend, will be honored with the Ispo Cup as Sports Personality of the Year at Ispo Munich on Tuesday
