News and insights about brands in the sporting goods industry – Page 269
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News briefs
As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
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Ping is coming out with a technically advanced line of...
Ping is coming out with a technically advanced line of polo shirts that use Coolmax All Season fabric technology
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Burton is putting out a snowboard named after Muhammad Ali,...
Burton is putting out a snowboard named after Muhammad Ali, the famous boxing champion
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Just eight months after signing a three-year partnership with Dryworld,...
Just eight months after signing a three-year partnership with Dryworld, a Canadian sports apparel and footwear supplier, Watford football club has switched to Adidas for at least three years, starting from next summer. The Premier League club's agreement with Dryworld was described as the largest ever obtained by the Hornets, ...
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Perry Ellis International has extended its seven-year-old licensing agreement for...
Perry Ellis International has extended its seven-year-old licensing agreement for Callaway brand apparel, which covers the Americas, Europe, the Middle East Africa
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Giordana Cycling Apparel has announced a new multi-year clothing agreement...
Giordana Cycling Apparel has announced a new multi-year clothing agreement with Orica-Bike Exchange, an Australian professional road-race cycling team that competes on the UCI World Tour. The team will be wearing Giordana clothing for all racing and training activities beginning in January 2017. The Italian brand will also supply the ...
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News briefs
An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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Kempa has announced several new sponsorship deals. The German brand,...
Kempa has announced several new sponsorship deals. The German brand, which is owned by Uhlsport, will be the new official supplier of the Russian Handball Federation. The brand will also sponsor Robert Weber, the record-winning goalkeeper of the SC Magdeburg handball team, as well as Marius Steinhauser, who plays for ...
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Oxbow, the surf and surf-inspired apparel brand of the Lafuma...
Oxbow, the surf and surf-inspired apparel brand of the Lafuma Group, is adding a line of stand-up paddle boards that will be made by Bic Sport based on its own designs. Oxbow already has a specific line of SUP apparel. Martin Vitry, an 18-year-old French athlete who became the French ...
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The global footwear and apparel sectors have made significant progress...
The global footwear and apparel sectors have made significant progress as far as labor practices across their supply chains are concerned. However, according to a study released by KnowTheChain (KTC), many Western firms still show minimal commitment to addressing labor issues within their factories and across the supply chains, despite ...
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Marmot has appointed Patrice Christensen as its new director of...
Marmot has appointed Patrice Christensen as its new director of brand. Most recently, Christensen managed key components of marketing at VF Corp.'s Lucy brand, which specializes in women's athleisure apparel. She has also served in marketing management positions at The North Face, PowerBar and Chevron. Christensen is herself an outdoor ...
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News briefs
Under Armour will present three new “smart shoes” at the...
Under Armour will present three new “smart shoes” at the Consumer Electronics Show in Las Vegas next month. The three UA Record Equipped running shoes will provide digital tracking of cadence, real-time pace, lifetime mileage and other statistics, extending the capabilities of the company's MapMyRun app.
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Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
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Reef has enrolled Hailee Steinfeld, a platinum recording artist who...
Reef has enrolled Hailee Steinfeld, a platinum recording artist who has been nominated for the Academy Awards, to be the face of its new Espace collection of women's sandals, due to be launched next spring
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
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News briefs
Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
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News briefs
Fendi, a fashion brand owned by LVMH that is famous...
Fendi, a fashion brand owned by LVMH that is famous for its luxurious fur coats, has launched a line of colorful winter sports apparel and accessories that combine technical and fashionable elements. The garments are being sold on its website and at selected retail stores in alpine ski resorts such ...
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Mund, the Spanish brand of sports socks, will present a...
Mund, the Spanish brand of sports socks, will present a new corporate identity at the Ispo Munich show in February
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Fischer and Rossignol, two prominent brands in the Nordic skiing...
Fischer and Rossignol, two prominent brands in the Nordic skiing market, have joined forces to produce cross-country boot soles and bindings under the Turnamic brand. To be launched for the 2017/18 season, the soles and bindings are compatible with Rottefella's NNN system. More broadly, the Austrian and French companies have ...
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Bridgestone Golf has signed up Tiger Woods to a multi-year...
Bridgestone Golf has signed up Tiger Woods to a multi-year partnership agreement. Under the terms of the deal, the American golf star will exclusively play with and promote Bridgestone's golf balls. Woods will be featured in print, broadcast, digital and social marketing campaigns globally as a Bridgestone Golf ambassador. The ...
