News and insights about brands in the sporting goods industry – Page 268
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The Dainese Group has unveiled a new generation of head-to-toe...
The Dainese Group has unveiled a new generation of head-to-toe protection systems for motorcycle racing
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Kalas Sportswear will outfit the U.K. cycling team. The partnership...
Kalas Sportswear will outfit the U.K. cycling team. The partnership between the Czech cycling apparel specialist, which takes over from Adidas, and Great Britain's cycling team will be effective until the end of 2020 including the Tokyo Olympic Games. The U.K. cycling team won 12 medals at the Olympic Games ...
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VF Corp. has reported that it managed to reduce its...
VF Corp. has reported that it managed to reduce its carbon emissions by 12 percent between 2011 and 2015, well beyond the 5 percent target the company had set itself. More than half of the total reduction was made possible by the increased use of clean energy, renewable energy credits, ...
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Nike says it has extended its sponsorship contract with Cristiano...
Nike says it has extended its sponsorship contract with Cristiano Ronaldo, the 31-year-old Real Madrid striker from the Portuguese island of Madeira. It didn't specify its planned duration, but according to TMZ, it could be a lifetime deal like the one with LeBron James, worth more than one billion dollars. ...
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The training center of Section Paloise, the French rugby team...
The training center of Section Paloise, the French rugby team sponsored by Macron, will bear the name of its sponsor. The Italian company did something similar by getting the Bolton Wanderers team in England to call their stadium the Macron Stadium.
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Tecnifibre, the French racquet sports brand, is extending its partnership...
Tecnifibre, the French racquet sports brand, is extending its partnership with the Association of Tennis Professionals (ATP) for another three years, until 2020. Under this deal, Tecnifibre will as an official supplier entitled to make co-branded racquets and accessories, and as the official stringing service for the Barclays ATP World ...
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Arena is providing gear to Ben Hooper for his attempt...
Arena is providing gear to Ben Hooper for his attempt to become the first person to swim across the Atlantic Ocean. The 38-year-old Briton from Gloucestershire, who is a former policeman, began his world-record swim in Dakar on Nov. 13. According to his calculations, he will reach Natal in Brazil ...
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Helly Hansen has been chosen as the new ski apparel...
Helly Hansen has been chosen as the new ski apparel partner for the Swedish alpine ski team. This means that the members of Ski Team Sweden Alpine will now also be taking advantage of Recco reflectors, which have been integrated into Helly Hansen's ski apparel for many years. The reflectors ...
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Asics has announced a four-year extension of its sponsorship of...
Asics has announced a four-year extension of its sponsorship of the Barcelona Marathon
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The fashion model Bella Hadid has become an ambassador of...
The fashion model Bella Hadid has become an ambassador of Nike, helping to promote the company's newest flagship store in New York City
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Rakuten, the leading Japanese online retailer, has agreed to spend...
Rakuten, the leading Japanese online retailer, has agreed to spend at least €220 million for a four-year deal to become the shirt sponsor of FC Barcelona from the 2017/18 season, with potential extra payments based on performance and an option to extend to a fifth year. The agreement comes after ...
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The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
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Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
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Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
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Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
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Polartec has released a new version of its NeoShell waterproof...
Polartec has released a new version of its NeoShell waterproof fabric, specifically designed for Teton Bros, the Japanese apparel brand. The new NeoShell has been tailor-made for Teton Bros' Special Edition Jacket. Teton, which makes apparel for high-exertion activity in mountainous areas, was one of the first brands to use ...
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An Italian company, Karpos, will dress up the Italian cross-country...
An Italian company, Karpos, will dress up the Italian cross-country ski team with a technical line of skiwear called Carbon Look, which uses Gore Windstopper and other technical materials
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Patagonia will be using Lenzing's Tencel closed-loop fibers in its...
Patagonia will be using Lenzing's Tencel closed-loop fibers in its products starting next spring. The new material that Lenzing has developed turns pre-consumer waste cotton scraps, which would otherwise be discarded, into Tencel fibers. The process consists in taking the fabric scraps from post-industrial waste, removing contaminants such as resins ...
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CCM Hockey will be the new main sponsor of the...
CCM Hockey will be the new main sponsor of the Swedish Ice Hockey Association over the next five years. At the same time, Intersport Sweden has deepened its partnership with the organization and has become an official partner with the exclusive rights to sell Tre Kronor and Swedish Ice Hockey ...
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Burton Snowboards has associated itself with Black Scale, the irreverent...
Burton Snowboards has associated itself with Black Scale, the irreverent brand of casualwear, for a collection of lifestyle clothing that has just hit the market with a selective distribution. As Burton puts it, Black Scale reinterprets logos and graphics inspired by religion, politics, personal identity and death.
