News and insights about brands in the sporting goods industry – Page 267
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News briefs
Asics is taking over the sponsorship of the Brazilian volleyball...
Asics is taking over the sponsorship of the Brazilian volleyball and beach volleyball teams from Olympikus through the 2020 Olympics in Tokyo. The sponsorship deal was the most important contract for the Brazilian brand of sports shoes owned by Vulcabras, which has been cutting costs to return to profitability. Gumercindo ...
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New Balance has kicked off the new year with an...
New Balance has kicked off the new year with an inspirational campaign based on a series of letters written by athletes to their “future selves,” which highlight how the goals and values of athletes drive their decisions. The letters are published on a new online content platform: The Players' Tribune. ...
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News briefs
Puma has teamed up with the New York City Ballet...
Puma has teamed up with the New York City Ballet to create the Puma Swan Pack Collection. The launch of this new women's line comes as a follow up to Puma's “Do You” campaign, which featured ballet dancers. The campaign launched in August 2016. The Puma Swan Pack Collection features ...
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News briefs
Decathlon has become an Official Partner of the Olympic Committee...
Decathlon has become an Official Partner of the Olympic Committee (CNOSF) until the end of 2018. The French retailer was already a partner of CNOSF's “Sentez vous sport” week, an initiative for the promotion of physical activity in France. In 2017, the International Olympic Committee (IOC) will announce the ...
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News briefs
Suunto will become the official timing partner of Great Swim,...
Suunto will become the official timing partner of Great Swim, Europe's biggest open water swim series, for the 2017 season. As part of the deal, the Finnish brand will also become the title sponsor of the London event. The Great Swim is held in lakes, lochs and urban docks, and ...
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Bollé is sponsoring the UCI Katusha cycling team
Bollé is sponsoring the UCI Katusha cycling team
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News briefs
Original Buff is teaming up with the Scott Sports Group...
Original Buff is teaming up with the Scott Sports Group to sponsor a new Buff Scott MTB Team of Spanish mountain bike riders, which will start participating in several national and international races this month. The Spanish supplier of creative headwear and bandanas has already been a licensee of the ...
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News briefs
Cobra Puma Golf has signed a comprehensive partnership with Carly...
Cobra Puma Golf has signed a comprehensive partnership with Carly Booth ahead of the 2017 season. Booth, the 24-year-old Scottish player who has already won the Ladies European Tour (LET) twice, has agreed to wear Puma apparel and footwear, and to use Cobra equipment. Previously pictured wearing Nike golf apparel, ...
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News briefs
WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
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News briefs
Todd Spaletto, a veteran of VF Corp., is resigning as...
Todd Spaletto, a veteran of VF Corp., is resigning as president of The North Face. He is being replaced on an interim basis by Scott Baxter, president of VF's Outdoor & Action Sports division for the Americas region, but VF is looking for a permanent replacement. Spaletto has been with ...
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News briefs
Scott Sports and Velosolutions have joined forces to create the...
Scott Sports and Velosolutions have joined forces to create the Scott-Velosolutions downhill team. Brendan Fairclough and Gaetan Vige will be part of the team, while Claudio Caluori will be the team manager. The Scott-Velosolutions team will be equipped in 2017 with Fox' suspensions, Schwalbe's tires, components by Deity and Syncros, ...
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Polar has signed an endorsement deal with Gwen Jorgensen, an...
Polar has signed an endorsement deal with Gwen Jorgensen, an Olympic gold medal triathlete
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News briefs
Manchester United has returned to the top of the Deloitte...
Manchester United has returned to the top of the Deloitte Money League for the first time in more than a decade. The Premier League team posted record revenues of £515.3 million (€600.1m-$645.6m) during the 2015/16 season, and supplanted Real Madrid, which had topped the ranking for the previous 11 seasons. Real ...
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News briefs
Etnies, the specialist in shoes for skateboarders, and Michelin have...
Etnies, the specialist in shoes for skateboarders, and Michelin have announced a partnership to reinvent Etnies' classic Marana shoe. Using its Outdoor tyre rubber as a starting point, Michelin has designed an abrasion and slip resistant sole specifically for Etnies' Marana OG shoe, an update of the brand's best-known design. ...
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Dakine has named John John Florence, the 2016 World League...
Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
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News briefs
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS,...
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS, will be called Orica-Scott, following the signing of Scott Sports as new co-naming rights sponsor of the two Australian cycling teams. Scott has been their sponsor since 2012, when they started competing under the GreenEdge name.
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News briefs
Puma has signed up Marc Bartra, a 25-year-old Spanish football...
Puma has signed up Marc Bartra, a 25-year-old Spanish football player who moved from FC Barcelona to the German Borussia Dortmund team in the summer. Joining another player sponsored by the brand in the team, Marco Reus, he will also act as ambassador for Puma's evoPower boots from next spring.
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Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA...
Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA pro golfer, as a brand ambassador
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Adidas put up for sale a limited number of 3D-printed...
Adidas put up for sale a limited number of 3D-printed running shoes on Dec. 15 in London, New York and Tokyo
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News briefs
Adidas has launched the first versions of its ACE and...
Adidas has launched the first versions of its ACE and X soccer boots for female players. Using the insights provided by players, both boots have been designed to fit the female foot through a combination of shape and traction, according to the German brand. The tests showed, for example, that ...
