News and insights about brands in the sporting goods industry – Page 267
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An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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Perry Ellis International has extended its seven-year-old licensing agreement for...
Perry Ellis International has extended its seven-year-old licensing agreement for Callaway brand apparel, which covers the Americas, Europe, the Middle East Africa
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Giordana Cycling Apparel has announced a new multi-year clothing agreement...
Giordana Cycling Apparel has announced a new multi-year clothing agreement with Orica-Bike Exchange, an Australian professional road-race cycling team that competes on the UCI World Tour. The team will be wearing Giordana clothing for all racing and training activities beginning in January 2017. The Italian brand will also supply the ...
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Burton is putting out a snowboard named after Muhammad Ali,...
Burton is putting out a snowboard named after Muhammad Ali, the famous boxing champion
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Just eight months after signing a three-year partnership with Dryworld,...
Just eight months after signing a three-year partnership with Dryworld, a Canadian sports apparel and footwear supplier, Watford football club has switched to Adidas for at least three years, starting from next summer. The Premier League club's agreement with Dryworld was described as the largest ever obtained by the Hornets, ...
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Ping is coming out with a technically advanced line of...
Ping is coming out with a technically advanced line of polo shirts that use Coolmax All Season fabric technology
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José Manuel Albentosa, a former sales manager for Adidas, Reebok...
José Manuel Albentosa, a former sales manager for Adidas, Reebok and Under Armour in Spain, has become sales director of Sport HG, a Spanish supplier of sports apparel
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Business Insider reports that Adidas has opened what the publication...
Business Insider reports that Adidas has opened what the publication describes as Europe's first interactive virtual-reality store, in conjunction with the re-opening of the brand's flagship store in central Stockholm. The accompanying website, 360conceptstore.com, is in Swedish. It takes the viewer on a tour of the flagship store filmed with ...
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As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
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VF Corp. has announced it is committed to achieving gender...
VF Corp. has announced it is committed to achieving gender parity across its corporate leadership structure by 2030. In order to pursue this goal, the company will be working in partnership with Paradigm for Parity, a coalition of business leaders dedicated to addressing the leadership gender gap in corporate America. ...
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Adidas has launched the first versions of its ACE and...
Adidas has launched the first versions of its ACE and X soccer boots for female players. Using the insights provided by players, both boots have been designed to fit the female foot through a combination of shape and traction, according to the German brand. The tests showed, for example, that ...
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Adidas put up for sale a limited number of 3D-printed...
Adidas put up for sale a limited number of 3D-printed running shoes on Dec. 15 in London, New York and Tokyo
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Puma has signed up Marc Bartra, a 25-year-old Spanish football...
Puma has signed up Marc Bartra, a 25-year-old Spanish football player who moved from FC Barcelona to the German Borussia Dortmund team in the summer. Joining another player sponsored by the brand in the team, Marco Reus, he will also act as ambassador for Puma's evoPower boots from next spring.
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Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA...
Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA pro golfer, as a brand ambassador
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Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS,...
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS, will be called Orica-Scott, following the signing of Scott Sports as new co-naming rights sponsor of the two Australian cycling teams. Scott has been their sponsor since 2012, when they started competing under the GreenEdge name.
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Dakine has named John John Florence, the 2016 World League...
Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
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Rosy Hodge, sportscaster of the World Surf League, has officially...
Rosy Hodge, sportscaster of the World Surf League, has officially joined Rip Curl's team of ambassadors
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Ping has signed up Tyrrell Hatton to a multi-year partnership...
Ping has signed up Tyrrell Hatton to a multi-year partnership agreement. The 25-year-old British professional golfer won for the first time on the European Tour in October, when he secured the Alfred Dunhill Links Championships title at St Andrews. That victory propelled him from the 53rd position into the top ...
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Helly Hansen is an official supplier of Vendée Globe, the...
Helly Hansen is an official supplier of Vendée Globe, the round-the-world solo yacht race that started in France on Nov. 6. It is providing the outerwear, tested by professionals, for 130 skippers and more than 200 organizers. Four Helly Hansen ambassadors will also personally participate in the race. They are: ...
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Intersport has granted free one-day ski passes to its most...
Intersport has granted free one-day ski passes to its most loyal clients. The first 6,000 Intersport customer club members who spent more than €200 in a single transaction between Nov. 9 and 19 were able to select their favorite spot out of six skiing destinations in Austria that were presented ...
