News and insights about brands in the sporting goods industry – Page 290
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News briefs
Working in collaboration with two other organizations, Eurosima and Sporaltec,...
Working in collaboration with two other organizations, Eurosima and Sporaltec, Outdoor Sports Valley has sponsored and published the first research study on ceramics-lined garments, comparing their effect during exercise to placebo garments. The purpose was to determine whether ceramics-lined apparel modifies skin temperature, improving the feeling of comfort, and whether ...
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News briefs
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding...
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding to produce a new range of Ducati bicycles. The new product line will include junior, MTB, sport and city models. Ducati Motor Holding has been in the bicycle market for several years. The bicycles will be distributed to independent bicycle ...
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News briefs
Asics has signed a ten-year endorsement deal with Candace Hill,...
Asics has signed a ten-year endorsement deal with Candace Hill, a 16 year-old U.S. sprinter who is regarded as one of the most promising athletes for the next years. According to a feature in The New York Times, Hill became the youngest American female sprinter to turn professional, as her ...
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News briefs
Foot Locker Europe has signed a sponsorship deal with Anthony...
Foot Locker Europe has signed a sponsorship deal with Anthony Martial, the French 19-year-old footballer who has played for the Manchester United team since last summer. He will be involved in various brand initiatives and programs on behalf of the chain over the next 12 months.
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News briefs
Robin Stalker, chief financial officer at the Adidas Group, told...
Robin Stalker, chief financial officer at the Adidas Group, told The Financial Times that the company was not facing pressure to divest activities. Speculation has been reported about such pressure after several influential investors built up stakes in Adidas this year: Southern Asset Management (SAM) in the U.S. and investment ...
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News briefs
Adidas has signed up Nick Young from the Los Angeles...
Adidas has signed up Nick Young from the Los Angeles Lakers, as part of its latest drive to invest in prominent U.S. team sports players. Young announced the deal when he turned up at a game against the Houston Rockets donning a pair of Adidas Yeezys, the shoes designed for ...
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News briefs
Intersport UK has formed a three-year partnership with parkrun UK,...
Intersport UK has formed a three-year partnership with parkrun UK, which organizes 375 free timed park runs of 5 kms each Saturday morning. The partnership between the retailer and the non-profit organization is to start at the beginning of next year. parkrun UK boasts about 1.3 million registered runners across ...
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News briefs
Icebreaker Merino has formed a three-year partnership with Travis Ganong,...
Icebreaker Merino has formed a three-year partnership with Travis Ganong, the 27-year-old World Cup alpine skier who competed for the U.S. at the 2014 Winter Olympics in Sochi, placing fifth in the men's downhill. He will represent Icebreaker in the U.S. and provide insights for future product design. Ganong won ...
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News briefs
Macron has signed a three-year partnership with Miami FC, a...
Macron has signed a three-year partnership with Miami FC, a club in which two former stars of AC Milan - Paolo Maldini and Alessandro Nesta - are involved. The sponsorship deal, its first with an American team, will start next April with the new season of the North American Soccer ...
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News briefs
Nike has signed a lifetime deal with LeBron James, with...
Nike has signed a lifetime deal with LeBron James, with media speculating that it may have reached more than $300 million and USA Today even putting it at more than $500 million. Nike said that it built up a strong business around the Cleveland Cavaliers player in the last twelve ...
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News briefs
Nike has teamed up with Stone Island to celebrate in...
Nike has teamed up with Stone Island to celebrate in 2016 “The Year of the Windrunner.” It was back in 1978 that Nike created the Windrunner jacket, which was regarded as revolutionary at the time for its raglan sleeves and 26-degree chevron yoke. NikeLab and Stone Island are now launching ...
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News briefs
Bollé is launching its first line of cycling helmets, starting...
Bollé is launching its first line of cycling helmets, starting with two models, one for serious riders and the other for urban riders and commuters. The two products can be combined with the brand's high-performance sports eyewear and with its more casually styled models.
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News briefs
New Balance has kicked off a month-long campaign for December...
New Balance has kicked off a month-long campaign for December in recognition of Giving Tuesday, a global day of giving fueled by social media, now in its fourth year. For each #NBgivesback Twitter or Instagram post presenting a consumer's shoe donation to an organization of their choice, the brand will ...
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News briefs
New Balance is taking over as official athletic footwear and...
New Balance is taking over as official athletic footwear and apparel partner of the New York City Marathon from 2017, as part of an agreement that involves support of many other activities by New York Road Runners (NYRR), the marathon's organizers. This will put an end to a sponsorship deal ...
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News briefs
Arc'teryx is entering two new product categories. The brand has...
Arc'teryx is entering two new product categories. The brand has introduced an anti-avalanche backpack, called Voltair, which is equipped with an airbag with a centrifugal blow. The airbag is powered by a rechargeable battery that allows it to be used many times over. Arc'teryx is also coming up with a ...
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Short stops
Skechers will partner with Fitbit to create a new app...
Skechers will partner with Fitbit to create a new app for its sponsored Los Angeles Marathon, with a GPS-enabled map for runners and spectators
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News briefs
Brunotti has announced two new members for its team riders:...
Brunotti has announced two new members for its team riders: the big wave rider Brett Burcher from Austria and this year's freestyle world champion of the Professional Windsurf Association (PWA), Dieter van der Eyken from Belgium. Along with other members of the team, they will help develop the new ...
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News briefs
Amer Sports' board of directors has approved a Performance Share...
Amer Sports' board of directors has approved a Performance Share Plan and a Restricted Stock Plan as incentives for key employees. The first one will allow about 250 people to earn rewards in cash and Amer shares, up to a maximum of 1.1 million shares, based on the ...
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News briefs
Umbro has signed a sponsorship agreement with FC Nürnberg, a...
Umbro has signed a sponsorship agreement with FC Nürnberg, a second-division team in Germany, for the next five years, taking the place of Adidas. The team had already been wearing Umbro jerseys until 1968. The brand is currently outfitting more than 100 professional teams including PSV Eindhoven, FC Everton, West ...
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News briefs
After re-launching its Montant line of pullovers, made in France,...
After re-launching its Montant line of pullovers, made in France, Fusalp is adding a ski helmet in three colors to its product range, starting immediately, at a retail price of €395. The A-certified helmet comes with an integrated multi-color and photochromic goggle and with removable leather ear protectors. An Italian ...
