News and insights about brands in the sporting goods industry – Page 290
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News briefs
The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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Kering, along with Adidas and H&M, was named as one...
Kering, along with Adidas and H&M, was named as one of the most sustainable corporations in the world following its inclusion in the 2016 Corporate Knights' Global 100 index, which was published at the World Economic forum in Davos, Switzerland, on Jan. 22. It is the first time that the ...
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Columbia Sportswear has signed a global licensing agreement with Marchon...
Columbia Sportswear has signed a global licensing agreement with Marchon Eyewear, the world's third-largest producer of branded eyewear and sunglasses. Vision Monday reports that the Columbia range is set to hit the market in September, and it will include a range of technical sunglasses for Columbia's Performance Fishing Gear (PFG) ...
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Fila has announced a multi-year endorsement agreement with John Isner,...
Fila has announced a multi-year endorsement agreement with John Isner, the #1 ranked American male tennis player for the fourth straight season. Isner's partnership with Lacoste ends this year, but during that period he wore Nike footwear. Isner is currently ranked 11th in the world and is the only U.S. ...
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Nora Stowell has left the Amer Sports group to join...
Nora Stowell has left the Amer Sports group to join W. L. Gore & Associates as its global sales leader for footwear, gloves and accessories. Stowell was previously vice president of U.S. sales for the Finnish group's winter, outdoor and cycle divisions, encompassing brands from Atomic and Salomon to Arc'teryx, ...
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News briefs
Asics has announced a year-long deal as the official supplier...
Asics has announced a year-long deal as the official supplier of running shoes to Team Sky for 2016. The brand's products will be worn by the pro cycling team on the podium as well as for use in training, preparation in the gym and on the road. As part of ...
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News briefs
NHS has appointed Shiner as European apparel licensee for Santa...
NHS has appointed Shiner as European apparel licensee for Santa Cruz and Independent. Shiner will be officially delivering Santa Cruz and Independent apparel for the European market starting with the autumn/winter 2016 ranges. Shiner have been the distributors of NHS' skateboard brands in the U.K. since 1976, and will now ...
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Short stops
Colmar is introducing graphene in its apparel collections to help...
Colmar is introducing graphene in its apparel collections to help regulate temperatures in the winter and the summer, and the Italian company will show the concept at this year's Ispo Munich show
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News briefs
Tomáš Berdych appeared at the Qatar Open earlier this month...
Tomáš Berdych appeared at the Qatar Open earlier this month in Adidas apparel, on the back of a multi-year agreement signed with the German brand. The Czech player is currently number six in the ATP rankings and he has been a regular feature in the top ten for the last ...
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News briefs
Globe is unveiling the Globe Speaker Board (GSB), which it...
Globe is unveiling the Globe Speaker Board (GSB), which it claims to be the first skateboard with a built-in speaker, to provide riders with freedom from headphones and the possibility of creating the soundtrack for their ride. The GSB works with any Bluetooth-enabled smart device. Following two years of testing, ...
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News briefs
Thule has introduced a new, dedicated ski box with an...
Thule has introduced a new, dedicated ski box with an aerodynamic design to carry skis, poles and snowboards on the roof a car. The product, called Thule Flow, allows easy fitting and convenient loading and unloading on either side of the box. It has a slim, distinctive shape and is ...
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Short stops
Slazenger, the golf brand owned by Sports Direct International, has...
Slazenger, the golf brand owned by Sports Direct International, has signed a five-year contract with Rebecca Adlington, a double Olympic golf medalist, for a co-branded range of leisure and competitive swimwear
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News briefs
eVent has a new material called DVdryLT specifically designed for...
eVent has a new material called DVdryLT specifically designed for waterproof footwear. This fabric is said to be extremely lightweight and breathable while maintaining a high degree of moisture resistance. eVent DVdryLT advances breathability thanks to a new air permeable Direct Venting membrane developed specifically for lightweight shoes. In the ...
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News briefs
Moncler is expanding its children's line with an infant carrier...
Moncler is expanding its children's line with an infant carrier pack for trekking created by Chicco, the Italian specialist of children's products. The infant carrier pack is available in polished red nylon, Moncler's signature material and color, and therefore features an unmistakable “Moncler look.” It is designed to hold infants ...
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CEP Sports will launch a new model of made-to-measure recovery...
CEP Sports will launch a new model of made-to-measure recovery tights Ispo Munich
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News briefs
Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
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Article
ManUnited teams up with Columbia and TaylorMade
Football is the biggest spectator sport. With 660 million fans around the world, half of them in Asia, the Manchester United Football Club is probably still the most famous football club, in spite if its recent under-performance. In an unusual move, the club has entered co-branding partnerships with two major ...
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News briefs
More and more companies are telling us that they have...
More and more companies are telling us that they have won an Ispo Gold Award or a simple Ispo Award ahead of the Ispo Munich fair. As there are so many of them, we have decided to focus on some of those that have reported winning more than one prize. ...
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News briefs
HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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News briefs
Nike is launching a series of women's runs in different...
Nike is launching a series of women's runs in different countries as part of its NikeWomen Victory Tour and NikeWomen Weeks. The NikeWomen Victory Tour is said to be the largest women's event series in the world. For 2016, the tour kicks off on Mar. 13 in Nagoya, Japan, and ...
