News and insights about brands in the sporting goods industry – Page 290
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ManUnited teams up with Columbia and TaylorMade
Football is the biggest spectator sport. With 660 million fans around the world, half of them in Asia, the Manchester United Football Club is probably still the most famous football club, in spite if its recent under-performance. In an unusual move, the club has entered co-branding partnerships with two major ...
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News briefs
More and more companies are telling us that they have...
More and more companies are telling us that they have won an Ispo Gold Award or a simple Ispo Award ahead of the Ispo Munich fair. As there are so many of them, we have decided to focus on some of those that have reported winning more than one prize. ...
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HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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Nike is launching a series of women's runs in different...
Nike is launching a series of women's runs in different countries as part of its NikeWomen Victory Tour and NikeWomen Weeks. The NikeWomen Victory Tour is said to be the largest women's event series in the world. For 2016, the tour kicks off on Mar. 13 in Nagoya, Japan, and ...
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Oakley is launching a line of snow sports helmets...
Oakley is launching a line of snow sports helmets
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News briefs
New types of waterproof hoods made a sensation at the...
New types of waterproof hoods made a sensation at the Outdoor Retail Winter Market. An observer of the market picked the hood of a Berghaus jacket with a three-layer Gore-Tex shell and a hood by Columbia Sportswear featuring an OutDry membrane on the outside.
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Vans has announced the addition of Daan Van Der Linden...
Vans has announced the addition of Daan Van Der Linden to its global skateboarding team. The promising 19-year-old Dutch amateur skateboarder, who has been raised under the tutelage of Jeroen Sars, is said to have already displayed great mastery of skateboarding.
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Herbert Hainer, chief executive of the Adidas Group, told the...
Herbert Hainer, chief executive of the Adidas Group, told the Süddeutsche Zeitung that the company achieved sales of more than €2 billion in China last year, up from €1,811 million in 2014, making it the group's second-largest national market after the U.S. For this year the Adidas chief predicts buoyant ...
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News briefs
Zalando and the Adidas Group have been partnering since last...
Zalando and the Adidas Group have been partnering since last November on a pilot project. If the e-tailer runs out of stock of certain Adidas or Reebok products in certain sizes or colors, it can access the Adidas Group's own central distribution center in Germany, which will ship them directly ...
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News briefs
The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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News briefs
Head has signed a marketing agreement with John McEnroe, the...
Head has signed a marketing agreement with John McEnroe, the first tennis player to have topped the rankings of the ATP Tour for four years in a row. The American champion, who won seven Grand Slam singles titles between 1979 and 1984, will play with Head racquets in the senior ...
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News briefs
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro,...
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro, a 30-year-old Spanish tennis player. He has won 12 tournaments, reaching the 9th position in the ATP ranking in 2011. He stopped playing after suffering a serious injury in 2014, but he has started again, making his return during the ...
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A young Spanish triathlete, Albert Moreno, has joined the team...
A young Spanish triathlete, Albert Moreno, has joined the team of athletes sponsored by On Running
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News briefs
Altra, the footwear brand owned by the Icon Health &...
Altra, the footwear brand owned by the Icon Health & Fitness Group, unveiled a new smart shoe at the Consumer Electronics Show (CES) in Las Vegas last week. The Altra IQ is powered by iFit, the Icon group's digital platform for fitness tracking and recommendations. A thin multi-sensor system is ...
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News briefs
Polartec has announced the launch of Polartec Delta, its first...
Polartec has announced the launch of Polartec Delta, its first cooling platform, at Outdoor Retailer Winter Market 2016. Delta is a wicking fabric for performance in warmer climates inspired by the design of car radiators. The new fabric is made of an optimal base layer that is said to be ...
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News briefs
Callaway has announced that Tom Watson and Marc Leishman have...
Callaway has announced that Tom Watson and Marc Leishman have joined its Golf's Tour staff after agreeing multiyear deals with the California-based equipment manufacturer. The financial terms of the deals were not disclosed. Watson, 66, who joins Callaway after spending 15 years with Adams Golf, is widely considered as one ...
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News briefs
New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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New Balance is reportedly set to take the place of...
New Balance is reportedly set to take the place of Adidas in 2017 for five years as the kit supplier for England's cricket team for more than £1 million a year
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News briefs
Woodworm Cricket has become the new sponsor of Ian Bell,...
Woodworm Cricket has become the new sponsor of Ian Bell, the England and Warwickshire batsman, taking the place of Kookaburra. The English champion won the Ashes, the test cricket series played between the England and Australian teams, five times.
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the Swedish handball team under a three-year contract starting on Jan. 1, 2016. The German company has also announced a new deal for Kempa in the volleyball sector with the state team of Württemberg in Germany.
