News and insights about brands in the sporting goods industry – Page 378
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News briefs
Newton Running will be the sponsor for the 18th annual...
Newton Running will be the sponsor for the 18th annual Aspen Medical Products San Diego Triathlon Challenge being held on Oct. 23. The event comprises a one-mile swim, a 44-mile bike race and a 10-mile run for the 125 physically challenged competitors and 550 able-bodied athletes and celebrities. Proceeds of ...
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News briefs
K2 Sports and the Rolling Stones have decided to partner...
K2 Sports and the Rolling Stones have decided to partner to develop a limited series of skis bearing the name of the famous musical band, as both are celebrating 50 years of existence. The graphics include a list of songs played during a concert, parts of the text of some ...
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News briefs
Research conducted by a Swiss laboratory on 40 runners showed...
Research conducted by a Swiss laboratory on 40 runners showed that their heart frequency went down by two beats per minute on average if they were running with On shoes on a treadmill, rather than with their conventional shoes. Twelve runners experienced a reduction of ten beats. Only two had ...
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News briefs
Adidas has unveiled an “intelligent” football boot, the Adizero F50....
Adidas has unveiled an “intelligent” football boot, the Adizero F50. Described as the fastest boot ever developed by the brand and as the ultimate digital training tool, it houses a Micoach Speed_Cell in the outsole that captures movements and measures key performance data such as actual, average and maximum speed, ...
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News briefs
JJB Sports wants to get people excited about sports with...
JJB Sports wants to get people excited about sports with its new TV advertising campaign. The ads, developed by TBWA\Manchester, show off a variety of products that JJB carries, and are hoped to help the struggling retailer. The three ads will be shown through the first week of October.
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News briefs
Emilio Morabito is the new country manager of Amer Sports...
Emilio Morabito is the new country manager of Amer Sports Italia, taking the place of Marco Furlanis who left several months ago. He worked with fast-moving consumer goods companies like Reckitt Benckiser, Henkel and Unilever and then acted as sales director at Sara Lee for more than 17 years.
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News briefs
Next February, Xtep will be the first Chinese apparel sponsor...
Next February, Xtep will be the first Chinese apparel sponsor of the 16-year-old Standard Chartered Hong Kong Marathon, which expects to involve up to 70,000 runners. The last edition saw the participation of more than 50,000 people from 70 nationalities.
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News briefs
Motocaddy is the new approved supplier of electric golf trolleys...
Motocaddy is the new approved supplier of electric golf trolleys for Foremost in an exclusive partnership that gives Foremost pros preferential terms in buying equipment. They will also get digital marketing support to help promote the product range and increase sell-through. Separately, Foremost has selected GolfBuddy as preferred supplier ...
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Short stops
Pearl Izumi has brought out the first minimalist (barefoot) shoe...
Pearl Izumi has brought out the first minimalist (barefoot) shoe for cycling and triathlon, which only weighs 195 grams
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News briefs
Jack O'Neill is publishing a biography that recounts his history...
Jack O'Neill is publishing a biography that recounts his history as the inventor of the surf wetsuit and the founder of the surf brand bearing his name. He is also credited for opening the first surf shop in his garage in 1952, offering wetsuits, surfboards and many other products. Some ...
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News briefs
Madrid-based BioTEE has come up with an eco-friendly tee that...
Madrid-based BioTEE has come up with an eco-friendly tee that will help eliminate broken and discarded tees that litter the greens. Not only will it improve the aesthetics of the courses, but it will cut down on what clubs have to spend to maintain their estates - costs that are ...
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Short stops
Interbrand, the brand consultancy, has listed the sports footwear and...
Interbrand, the brand consultancy, has listed the sports footwear and apparel company Anta as No. 17 among the top 20 Chinese brands by value, estimating its worth at more than $1.4 billion
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Callaway Golf is introducing worldwide a new collection of technical...
Callaway Golf is introducing worldwide a new collection of technical golf shoes, developed in-house
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News briefs
Puma continues to sign up football stars. The Wild Cat...
Puma continues to sign up football stars. The Wild Cat has signed a multi-year contract with Radamel Falcao, the Colombian football striker who plays for the Atlético Madrid team. It has also signed a longterm partnership with Cesc Fabregas, the Spanish midfielder of the Barcelona team previously sponsored by Nike.
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Short stops
Mikasa has extended its deal with the European Volleyball Confederation...
Mikasa has extended its deal with the European Volleyball Confederation as supplier of the official matchball through 2016
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News briefs
Eider made its website more interactive with the customer, especially...
Eider made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
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Short stops
The World Squash Federation has launched a new logo...
The World Squash Federation has launched a new logo
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News briefs
Sunline, one of the top fishing line manufacturers in Japan,...
Sunline, one of the top fishing line manufacturers in Japan, is joining the campaign against packaging that doesn't accurately describe line strength that is organized by the European Fishing Tackle Trade Association. Sunline, founded in 1977, is a major supplier in Japan and exports to more than 40 countries.
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News briefs
The Stadil family climbed from No. 47 to No. 29...
The Stadil family climbed from No. 47 to No. 29 in the 2010 ranking of the wealthiest Danish families and individuals, with a fortune assessed at 2.5 billion Danish kronor (€335.7m-$453.5m), up by almost one billion kronor (€134.3m-$181.4m) last year. Thor Stadil, 66 years old and a former lawyer, is ...
