News and insights about brands in the sporting goods industry – Page 378
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Mikasa has extended its deal with the European Volleyball Confederation...
Mikasa has extended its deal with the European Volleyball Confederation as supplier of the official matchball through 2016
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News briefs
Eider made its website more interactive with the customer, especially...
Eider made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
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The World Squash Federation has launched a new logo...
The World Squash Federation has launched a new logo
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News briefs
Sunline, one of the top fishing line manufacturers in Japan,...
Sunline, one of the top fishing line manufacturers in Japan, is joining the campaign against packaging that doesn't accurately describe line strength that is organized by the European Fishing Tackle Trade Association. Sunline, founded in 1977, is a major supplier in Japan and exports to more than 40 countries.
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The Stadil family climbed from No. 47 to No. 29...
The Stadil family climbed from No. 47 to No. 29 in the 2010 ranking of the wealthiest Danish families and individuals, with a fortune assessed at 2.5 billion Danish kronor (€335.7m-$453.5m), up by almost one billion kronor (€134.3m-$181.4m) last year. Thor Stadil, 66 years old and a former lawyer, is ...
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Abacus announces a four-year agreement as official sponsor and partner...
Abacus announces a four-year agreement as official sponsor and partner of the German Golf Federation, with the right to dress all German players in its golf clothes when they represent their country. The Swedish golfwear company already has similar agreements in place with the golf federations of Denmark, Norway and ...
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Leki has sealed a sponsoring agreement with Lukas Baur, the...
Leki has sealed a sponsoring agreement with Lukas Baur, the Czech cross-country champion
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Sergio “Kun” Aguero, the Argentinian footballer who plays for Manchester...
Sergio “Kun” Aguero, the Argentinian footballer who plays for Manchester City FC, has signed a long-term contract with Puma, which takes the place of Nike as its sponsor. He started wearing Puma's v1.11 Speed boot in his team's UEFA Champions League game against SSC Napoli on Sept. 14, and will ...
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News briefs
Canterbury, the rugby apparel brand, and Invista, the fiber manufacturer,...
Canterbury, the rugby apparel brand, and Invista, the fiber manufacturer, have teamed up to make rugby shirts intended to help players avoid tackles at the Rugby World Cup that started a few days ago in New Zealand. Featuring special designs and fits, the shirts are made with Invista's Lycra Sport ...
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Bruno Cercley, the man who has turned around Groupe Rossignol,...
Bruno Cercley, the man who has turned around Groupe Rossignol, is set to be awarded the French Legion of Honor at the company's head office next Oct. 8
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Asics is working with Dr. Matthias Marquardt, author of a...
Asics is working with Dr. Matthias Marquardt, author of a popular running guidebook in Germany. Marquardt and Asics will host the TV series “Asics Running Insights,” showing on N-TV from this month. The eight-episode series features Marquard giving advice to runners and doing away with running myths. Asics hopes Marquard ...
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For the eighth year in a row, New Balance is...
For the eighth year in a row, New Balance is the official partner of the 20 Kilométres de Paris race, being held Oct. 9. A New Balance coach will help runners train on Sunday mornings leading up to the race at the Champs de Mars, the large grassy area at ...
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News briefs
Columbia Sportswear has been named the official outerwear provider for...
Columbia Sportswear has been named the official outerwear provider for the U.S. Freestyle Ski Team through the 2014 Winter Olympics in Sochi. The athletes will show off Columbia's Omni-Heat technology, wearing the brand's outerwear, base layers and hats, and contribute ideas toward the research and development of new products. Some ...
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Mavic has developed its first line of bicycle helmets, featuring...
Mavic has developed its first line of bicycle helmets, featuring technology that helps them adapt to the wearer's skull
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News briefs
Foremost, the big U.K. golf buying group, has started up...
Foremost, the big U.K. golf buying group, has started up a new website for its members. The site will provide tools for retailers to help them have a successful business, such as an education section giving advice on retail strategy and a personal finance section, offering advice on everything from ...
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A new Swedish bike helmet invention, Hövding, received an Index:Award...
A new Swedish bike helmet invention, Hövding, received an Index:Award from the Danish crown prince and princess last month. Like a typical airbag, Hövding works as a collar with a removable shell that is blown up into a helmet at the moment an accident happens. Developed by two Swedish students ...
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Glenmuir's new fall/winter collection of golf wear features bionics nanotechnology...
Glenmuir's new fall/winter collection of golf wear features bionics nanotechnology that provides better water repellency. Bionic-Finish is used on four of Glenmuir's men's lambswool's sweaters and two women's models. The Kielder and Jupiter men's styles also have a windproof lining for additional protection. Much apparel waterproofing involves the application ...
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News briefs
Newfeel, the private brand of walking shoes sold exclusively in...
Newfeel, the private brand of walking shoes sold exclusively in Décathlon stores, is reporting a major success for its One Many sneaker, whose modular construction allows the user to change the upper on the technical and breathable comfort sole. Typically, the customer buys the soles at the modest price of ...
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News briefs
Dynafit and Primaloft are pairing up to bring a traveling...
Dynafit and Primaloft are pairing up to bring a traveling film festival celebrating the mountains to Europe. Hitting various sites in Germany, Austria, Switzerland, Italy and Spain in October and November, “The Best of Ski Mountaineering” includes short films about freeride touring in Patagonia, the ski touring racer Mireia Miro ...
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Callaway will start selling its new Razr XF golf iron,...
Callaway will start selling its new Razr XF golf iron, targeted for golfers with mid to high handicaps. It is intended to complement its Legacy irons, which are aimed for low- to mid-handicap players. The Razr XF uses Callaway's Black PVD finish, partly to make it look impressive and partly ...
