News and insights about brands in the sporting goods industry – Page 378
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News briefs
Victor Valdés has signed an endorsement contract with the Brazilian...
Victor Valdés has signed an endorsement contract with the Brazilian brand Penalty for the next five years. Valdés is the goalkeeper of FC Barcelona and also plays for the Spanish national football team. The contract stipulates that Valdés will wear Penalty gloves and that the Spanish national football team will ...
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Ellesse is collaborating with the Italian brand Piaggio. on a...
Ellesse is collaborating with the Italian brand Piaggio. on a special line of co-branded bicycles. The cooperation is an extension of Ellesse's 2011 “Sport Della Vita” campaign by the illustrator Robert McGinnis, known for book covers and movie posters. With only 16 units produced, the limited edition bike can only ...
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Kappa will be sponsoring the Portuguese football club Boavista FC,...
Kappa will be sponsoring the Portuguese football club Boavista FC, as well as the indoor football team, the handball team and the volleyball team of Boavista FC
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Asics is stretching its endorsement deal with Christophe Lemaitre, the...
Asics is stretching its endorsement deal with Christophe Lemaitre, the French running champion, for another five years
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News briefs
Anta, the Chinese footwear brand, plans to invest in a...
Anta, the Chinese footwear brand, plans to invest in a new production facility for leather footwear in Shangqiu, a city in Henan province. The company will put more than $150 million toward the project. Shangqiu, which has a population of 7.5 million and is a central hub for several railway ...
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Heikki Takala, the president and chief executive of Amer Sports,...
Heikki Takala, the president and chief executive of Amer Sports, was joined by Chris Considine, president of Wilson, to ring Nasdaq's opening bell on Sept. 8
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The Olympian Alicia Sacramone is the first gymnast to sign...
The Olympian Alicia Sacramone is the first gymnast to sign with Under Armour. She worked with the company on a custom leotard, and will be a brand ambassador at the Olympics.
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Nike has signed up a Russian hockey superstar, Alexander Overchkin,...
Nike has signed up a Russian hockey superstar, Alexander Overchkin, but the deal doesn't cover on-ice equipment, for which Bauer is the sponsor
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Adidas is launching its first “barefoot” shoe, the Adipure, starting...
Adidas is launching its first “barefoot” shoe, the Adipure, starting in the U.S. next November with a recommended retail price of $90 a pair. The European retail launch is expected next June 1. The Adipure is described as a shoe with a low footbed and a minimalistic profile that promotes ...
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News briefs
Accell Group, Selle Royal, Sram, Trek and other companies have...
Accell Group, Selle Royal, Sram, Trek and other companies have committed financial support for the launch of a new global Cycling Industry Club (CIC), a group sponsored by the European Cyclists' Federation (ECF) that intends to promote bicycle riding across Europe. Other companies are invited to join the club, with ...
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Speedo was an official partner of the 3rd Fina World...
Speedo was an official partner of the 3rd Fina World Junior Swimming Championships held in Lima, Peru, last month as part of its partnership with Fina. The event brought together 700 young swimmers from more than 60 countries; it was the first time Peru hosted a Fina world championship.
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Adidas plans to use the opportunity of the 2012 UEFA...
Adidas plans to use the opportunity of the 2012 UEFA Euro championship to grow significantly in Poland and solidify its market leadership in Ukraine, the two host countries. Herbert Hainer, the company's chief executive, said that Adidas wants to be No. 1 in Poland by 2015, taking the top spot ...
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News briefs
Shimano Europe took the opportunity of Eurobike 2011 to introduce...
Shimano Europe took the opportunity of Eurobike 2011 to introduce its new merchandising program. Designed with the cooperation of the parent company and tested over the last year in the Netherlands, Belgium and France, the new program is flexible and consists of easy-to-use displays, fixtures and merchandising tools that can ...
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News briefs
Odlo has become the sponsor of the AG2R La Mondiale...
Odlo has become the sponsor of the AG2R La Mondiale cycle team, which includes racers Cyril Dessel, Sebastien Hinault, Nicholas Roche and Martin Elmiger. The company already sponsors the Scott Swisspower mountain-bike racing team, but hopes to make its mark in the Tour de France with its new sponsorship.
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News briefs
McDavid is expanding the market for its Ultralight 195 ankle...
McDavid is expanding the market for its Ultralight 195 ankle brace, usually worn by basketball players, to the tennis segment. Vahid Mirzadeh, a top college tennis player, will start his professional career wearing the brace. A recent yearlong study of 1,470 high school athletes conducted by the University of Wisconsin, ...
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Timberland has signed a licensing deal with Parigi that will...
Timberland has signed a licensing deal with Parigi that will take its children's clothing collection to the U.S. Parigi will design and distribute clothes and accessories for boys, girls and infants through 2014. They will be available at major department stores and specialty retailers through the U.S. Timberland will still ...
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News briefs
Skechers USA has a new licensing deal whereby Sakar International...
Skechers USA has a new licensing deal whereby Sakar International will produce Skechers-branded youth electronics and accessories. The line will include MP3 players, earbuds, speakers, digital cameras and USB flash drives inspired by Skechers' Kids footwear styles. They will be targeted at children from elementary through high school, featuring artwork ...
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Skechers has signed a deal with Meb Keflezighi, the distance...
Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
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GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which...
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which will be held under the aegis of the PGAs of Europe in the Pravets Golf Resort and Spa in Bulgaria. The event will mark the return of the Unicredit tournament after a six-year pause. It will also be the first ...
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Capitalizin g on the success of its “Omni-Heat” technology for...
Capitalizin g on the success of its “Omni-Heat” technology for winter wear, Columbia Sportswear is seeking to boost its new high-tech image by introducing two new technologies for its spring/summer 2012 collection. It has a design patent pending on one of them and a technological patent pending on an upgrade ...
