News and insights about brands in the sporting goods industry – Page 379
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News briefs
USG Brands, the European sports and lifestyle group, will be...
USG Brands, the European sports and lifestyle group, will be coming out with a casual footwear collection through a new long-term partnership with Eddy Merckx Holding. The high-quality men's shoes pay tribute to Eddy Merckx, the Belgian cycling star, by combining elegant style with elements of cycling, such as streamlined ...
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No waste of nonrenewable resources, no traffic bottlenecks, no emissions...
No waste of nonrenewable resources, no traffic bottlenecks, no emissions – except exhalations. Asics wrapped up a one-week trial of a special program earlier this month in conjunction with Addison Lee, the taxi and courier firm, to deliver items throughout central London via runners. Twenty athletes took to the streets ...
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The big mountain snowboarder Jeremy Jones has joined the global...
The big mountain snowboarder Jeremy Jones has joined the global athlete team of POC
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Three pillars in a subway station in Xujiahui have been...
Three pillars in a subway station in Xujiahui have been wrapped in padding and adorned with advertisements for Adidas; the company said they were designed to get people to stretch while waiting for trains, and to raise the public's low awareness of health. However, commuters are taking out their everyday ...
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Nike and Barclays Premier League have reaffirmed their commitment to...
Nike and Barclays Premier League have reaffirmed their commitment to the Nike Academy, a training program for top-level football players, and it will now become a full-time operation. Young players who aren't with professional clubs receive world-class coaching and the opportunity to play top academic teams as well as reserve ...
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Reebok and Wallpaper Magazine of the U.K. invited five artists...
Reebok and Wallpaper Magazine of the U.K. invited five artists to produce a work inspired by the ZigTech, EasyTone, RunTone and RealFlex footwear styles, and they were unveiled at the end of July at the Reebok X Wallpaper Pop-Up Exhibition in London
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News briefs
Anta Sports of China saw its net profit decline by...
Anta Sports of China saw its net profit decline by 22 percent to 927.3 million renminbi (€100.6m-$144.9m) for the first half of this year as the gross margin fell by 0.9 percentage points to 42.8 percent and its operating margin slipped by 1.3 percentage points to 24.6 percent. Still, the ...
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Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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News briefs
The éS skate shoe brand is being discontinued after the...
The éS skate shoe brand is being discontinued after the next spring season, but its owner, Sole Technology, is hoping that it will be able to revive the brand if market conditions improve. The company's chief executive, Pierre-André Senizergues, called it “temporary silent market mode,” saying that the skate segment ...
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The German Football Association has extended its agreement with Adidas...
The German Football Association has extended its agreement with Adidas through to 2018
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Le Coq Sportif has signed a deal to act as...
Le Coq Sportif has signed a deal to act as the exclusive supplier of footwear to the Australian Rugby Union and its national Qantas Wallabies team for the next two seasons, starting with its participation in the Rugby World Cup taking place in New Zealand next month. Le Coq ...
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P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked...
Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked second among the Under 16 champions in Switzerland
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Helly Hansen has joined the list of suppliers working with...
Helly Hansen has joined the list of suppliers working with the Freedom group of outdoor retailers affiliated with the British STAG buying group, giving them preferential terms for its own products
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News briefs
A line of men's bodywear signed by David Beckham, the...
A line of men's bodywear signed by David Beckham, the British football star, will be carried exclusively in the 1,800-odd stores of H&M around the world, starting next Feb. 2 to coincide with purchases for Valentine's Day. Beckham and his business partner Simon Fuller recently announced the launch of a ...
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Mizuno is the new official footwear and apparel sponsor of...
Mizuno is the new official footwear and apparel sponsor of the RunLiverpool Marathon, which makes its debut on Oct. 9. Key race staff and marshals will wear Mizuno running apparel, and some celebrity participants will wear the brand's apparel and footwear. The marathon is also the kickoff point of the ...
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News briefs
The America's Cup Event Authority has just introduced Puma as...
The America's Cup Event Authority has just introduced Puma as the official sportswear partner of the 34th America's Cup, which kicked off in Cascais, Portugal, this past weekend. In this capacity, the brand is providing the sailing performance gear and other clothing for the management and the personnel of the ...
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Sport Alliance International, the Italian buying, has announced a deal...
Sport Alliance International, the Italian buying, has announced a deal for the exclusive distribution of On running shoes in its territory
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Fila has announced a multi-year sponsorship agreement with Alex Puccio,...
Fila has announced a multi-year sponsorship agreement with Alex Puccio, a 22-year-old American who is regarded as one of the best female boulderers in the world. The goal is to help Fila to expand in the outdoor sector, which is very big in South Korea, and to promote its Skele-Toes ...
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ECCO has appointed TVC as its lead public relations agency...
ECCO has appointed TVC as its lead public relations agency on a global basis for its sports and outdoor footwear ranges
