News and insights about brands in the sporting goods industry – Page 380
-
News briefs
Returning to the game of golf after recovering from a...
Returning to the game of golf after recovering from a knee injury, Tiger Woods wore the prototype of a new golf shoe developed on the basis of the Nike Free concept at this week's WGC-Bridgestone Invitational tournament. Designed to mimic and conform to the natural motion of the foot, coupled ...
-
News briefs
Adidas will replace Nike as the official supplier of the...
Adidas will replace Nike as the official supplier of the French Rugby Federation for six years, starting in August 2012. On the other hand Nike, which has held this contract since 1998, took the place of Adidas last January as the official supplier of the French Football Federation for seven ...
-
News briefs
Adidas Outdoor is adding two young top-ranked U.S. female climbers...
Adidas Outdoor is adding two young top-ranked U.S. female climbers - Sasha DiGiulian and Natalie Josefsberg - to its team of sponsored athletes. DiGiulian, a U.S. and pan-American 18-year-old champion, got the gold medal in women's combined at the recent World Championships of the International Federation of Sport Climbing in ...
-
Short stops
Thierry Henry, the 33-year-old French football champion, has signed a...
Thierry Henry, the 33-year-old French football champion, has signed a partnership deal with Puma in which he will work with the company to expand the sport in the U.S.
-
News briefs
Implus has signed a 3-year sponsorship agreement for its Yaktrax...
Implus has signed a 3-year sponsorship agreement for its Yaktrax and Highgear brands with Eric Larsen, the explorer who leads the Save the Poles project for the preservation of the Artic and Antarctic. As part of the agreement, Larsen will field-test Yaktrax and Highgear products during his future expeditions and ...
-
News briefs
Nick Matthew, the No. 1 squash player in the world,...
Nick Matthew, the No. 1 squash player in the world, has joined the team of Hi-Tec as a global ambassador. In the sponsorship deal, he will endorse Hi-Tec's squash footwear, wearing the S702 to play and helping the company develop his own signature shoe.
-
Short stops
Starting with the next season, Kempa will be the official...
Starting with the next season, Kempa will be the official supplier of Tusem Essen, a handball team that won the German championships three times in the 1980s
-
News briefs
A new German company, Sole Runner, presented a line...
A new German company, Sole Runner, presented a line of innovation of barefoot shoes at this year's OutDoor trade show in Friedrichshafen. Shaped like a glove, but using sturdy materials, the sole is only 1.2-1.5 mm thick. The collection includes only two pieces at the moment. The production of the ...
-
News briefs
Speedo is capitalizing on its relationship with the Olympic champion...
Speedo is capitalizing on its relationship with the Olympic champion swimmer Michael Phelps. At the Fina World Championships currently taking place in Shanghai, visitors to Speedo's special branded area in the Oriental Sport Center can try out “Push the Limit,” the new swimming video game for Kinext for Xbox 360 ...
-
Short stops
Canada Goose has reportedly developed its first spring/summer collection...
Canada Goose has reportedly developed its first spring/summer collection for 2012, featuring seven items of light outerwear
-
Short stops
Kelme has signed a sponsorship deal with the Spanish Caja...
Kelme has signed a sponsorship deal with the Spanish Caja Segovia football team for the next four seasons
-
Short stops
Revo, the house brand of sunglasses of Luxottica, is...
Revo, the house brand of sunglasses of Luxottica, is partnering with Tahoe Stand Up Paddleboards on a new series of short films
-
News briefs
Under Armour has won a contract to supply performance training...
Under Armour has won a contract to supply performance training wear to all the members of the big Austrian Ski Federation, joining Löffler and Schöffel, which supply them with racing suits and related accessories. The American company will outfit them with base layers as well as outerwear specifically designed for ...
-
Short stops
Under Armour has signed up an endorsement deal with Derrik...
Under Armour has signed up an endorsement deal with Derrik Williams, the NBA rookie and Pac-10 Player of the Year in the U.S.
-
Short stops
Another Chinese brand, Xtep, will be the official supplier of...
Another Chinese brand, Xtep, will be the official supplier of another Spanish football team, Villareal, under a contract said to be worth €1.3 million annually for the next five years
-
Short stops
Dane Reynolds, who is already sponsored by Quiksilver for wetsuits...
Dane Reynolds, who is already sponsored by Quiksilver for wetsuits and Channel Islands for surfboards, has joined Vans' surf team
-
Short stops
Dynafit has launched an innovative summer collection, focusing on alpine...
Dynafit has launched an innovative summer collection, focusing on alpine running and biking (more in The Outdoor Industry Compass)
-
Short stops
Neo, the new affordable line of gymwear that Adidas...
Neo, the new affordable line of gymwear that Adidas has developed for the emerging markets, is going to be sold in the 400-plus Oysho stores managed by Inditex in 28 countries
-
News briefs
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American...
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American TV program “The Vampire Diaries,” is the new face of the Project Pink campaign by Puma. The campaign includes a line of T-shirts, bags and other items, and 100 percent of sales will go to breast cancer research charities.
-
News briefs
The incumbent Miss España, Paula Gulliò, acted as a fashion...
The incumbent Miss España, Paula Gulliò, acted as a fashion model to present some of the styles of Kelme's latest collection during the Spanish company's international sales meeting. Three international futsal champions engaged in tricks with the ball on the catwalk. The company disclosed sales of more than 50,000 pairs ...
