News and insights about brands in the sporting goods industry – Page 381
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The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine...
The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine ski team from the 2011-12 season
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Darren Clarke's win at the 2011 Open Championship at Royal...
Darren Clarke's win at the 2011 Open Championship at Royal St. George's Golf Club in Kent, England , earlier this month netted him a £2 million (€2.3m-$3.3m) bonus from Dunlop, his clothing sponsor
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Li Ning is reportedly paying €2 million per season to...
Li Ning is reportedly paying €2 million per season to sponsor the Sevilla football team in Spain, but it may pay an additional €15 million if it qualifies for the Champions League
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Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined...
Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined Arena's Elite Team of sponsored athletes
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The new 0096 Compression Bra HRM by PureLime allows for...
The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. ...
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Kemba Walker, who will be a rookie in the...
Kemba Walker, who will be a rookie in the NBA this year, has signed a multi-year deal with Under Armour in which he will wear the brand's footwear for training and competitions, and will appear in marketing campaigns
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O'Neill has just opened a flagship store near the Santa...
O'Neill has just opened a flagship store near the Santa Monica Promenade in California, selling men's, boys' and women's apparel as well as the wetsuits the company launched almost 60 years ago. The new store is planning various promotions for throughout the summer. It has also joined forces with Heal ...
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Macron is the new technical sponsor of FC Lorient for...
Macron is the new technical sponsor of FC Lorient for the next three seasons. Macron will provide products such as replicas, official merchandise, and training apparel, among others. The company sees it as an opportunity to expand its presence in Europe.
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Speedo is the new official swim partner of the Dextro...
Speedo is the new official swim partner of the Dextro Energy Triathlon World Championships being held Aug. 6-7 in Hyde Park, London, as part of the ITU World Championship Series
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Colmar will replace Vuarnet as the official supplier of skiwear...
Colmar will replace Vuarnet as the official supplier of skiwear for the French Ski Federation
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The NAC Breda football club in the Netherlands is going...
The NAC Breda football club in the Netherlands is going to be sponsored from the next season on by Patrick, the sports brand owned by the Belgian Cortina group. On the other hand, Patrick has been replaced by an Italian company, Royal Sport, as the kit supplier for Rayo Vallecano, ...
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Laird Hamilton, the big-wave surfer and the man considered the...
Laird Hamilton, the big-wave surfer and the man considered the father of modern stand-up paddleboarding, has joined the Puma Ocean Racing Team as the honorary 12th crew member. While Oxbow will continue to sponsor Hamiton for clothing, he and Puma will together launch a line of innovative stand-up paddleboards and ...
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Tyr has signed Ricky Berens, the Olympic gold medalist from...
Tyr has signed Ricky Berens, the Olympic gold medalist from the 800m freestyle relay at the 2008 Beijing Games. He was also on the gold-medal-winning 800m freestyle relay team at the Fina World Championships in 2009, and is currently training for this year's edition of that competition in Shanghai this ...
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Crocs sponsored a beach soccer tournament during the last weekend...
Crocs sponsored a beach soccer tournament during the last weekend in Berlin. The company has been the main sponsor of the event, which took place in the big O2 World arena in Berlin. In order to create awareness of the event, Crocs designed a small mannequin made of the croslite ...
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The first line of shoes under the Scorpion Bay brand...
The first line of shoes under the Scorpion Bay brand name was one of the novelties at last month's Expo Riva Schuh show. Scorpion Bay is an Italian brand of surf-inspired clothing and accessories with numerous franchised stores in several countries. The five-year license for the development and production of ...
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Uhlsport will replace Puma as official supplier of balls for...
Uhlsport will replace Puma as official supplier of balls for the second division of the French Football League
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FC Maccabi Tel Aviv will get its equipment from Under...
FC Maccabi Tel Aviv will get its equipment from Under Armour through a new partnership. Under Armour will provide technical undergarments, apparel for training and competition, footwear and equipment for staff and academic teams. This is the brand's first big foray into Israel.
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Musto, the outdoor performance apparel brand, sponsored the British Beach...
Musto, the outdoor performance apparel brand, sponsored the British Beach Polo Championships last week
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Intersport España will act as official sponsor of Barcelona's handball...
Intersport España will act as official sponsor of Barcelona's handball team, which will be called Baràa Intersport
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Mitre will continue to act as official ball supplier of...
Mitre will continue to act as official ball supplier of the Scottish Premier League of football until 2015
