News and insights about brands in the sporting goods industry – Page 381
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Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked...
Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked second among the Under 16 champions in Switzerland
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P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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Le Coq Sportif has signed a deal to act as...
Le Coq Sportif has signed a deal to act as the exclusive supplier of footwear to the Australian Rugby Union and its national Qantas Wallabies team for the next two seasons, starting with its participation in the Rugby World Cup taking place in New Zealand next month. Le Coq ...
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The German Football Association has extended its agreement with Adidas...
The German Football Association has extended its agreement with Adidas through to 2018
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The éS skate shoe brand is being discontinued after the...
The éS skate shoe brand is being discontinued after the next spring season, but its owner, Sole Technology, is hoping that it will be able to revive the brand if market conditions improve. The company's chief executive, Pierre-André Senizergues, called it “temporary silent market mode,” saying that the skate segment ...
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Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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Anta Sports of China saw its net profit decline by...
Anta Sports of China saw its net profit decline by 22 percent to 927.3 million renminbi (€100.6m-$144.9m) for the first half of this year as the gross margin fell by 0.9 percentage points to 42.8 percent and its operating margin slipped by 1.3 percentage points to 24.6 percent. Still, the ...
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Reebok and Wallpaper Magazine of the U.K. invited five artists...
Reebok and Wallpaper Magazine of the U.K. invited five artists to produce a work inspired by the ZigTech, EasyTone, RunTone and RealFlex footwear styles, and they were unveiled at the end of July at the Reebok X Wallpaper Pop-Up Exhibition in London
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Nike and Barclays Premier League have reaffirmed their commitment to...
Nike and Barclays Premier League have reaffirmed their commitment to the Nike Academy, a training program for top-level football players, and it will now become a full-time operation. Young players who aren't with professional clubs receive world-class coaching and the opportunity to play top academic teams as well as reserve ...
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Three pillars in a subway station in Xujiahui have been...
Three pillars in a subway station in Xujiahui have been wrapped in padding and adorned with advertisements for Adidas; the company said they were designed to get people to stretch while waiting for trains, and to raise the public's low awareness of health. However, commuters are taking out their everyday ...
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The big mountain snowboarder Jeremy Jones has joined the global...
The big mountain snowboarder Jeremy Jones has joined the global athlete team of POC
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No waste of nonrenewable resources, no traffic bottlenecks, no emissions...
No waste of nonrenewable resources, no traffic bottlenecks, no emissions – except exhalations. Asics wrapped up a one-week trial of a special program earlier this month in conjunction with Addison Lee, the taxi and courier firm, to deliver items throughout central London via runners. Twenty athletes took to the streets ...
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USG Brands, the European sports and lifestyle group, will be...
USG Brands, the European sports and lifestyle group, will be coming out with a casual footwear collection through a new long-term partnership with Eddy Merckx Holding. The high-quality men's shoes pay tribute to Eddy Merckx, the Belgian cycling star, by combining elegant style with elements of cycling, such as streamlined ...
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Capitalizin g on the success of its “Omni-Heat” technology for...
Capitalizin g on the success of its “Omni-Heat” technology for winter wear, Columbia Sportswear is seeking to boost its new high-tech image by introducing two new technologies for its spring/summer 2012 collection. It has a design patent pending on one of them and a technological patent pending on an upgrade ...
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GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which...
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which will be held under the aegis of the PGAs of Europe in the Pravets Golf Resort and Spa in Bulgaria. The event will mark the return of the Unicredit tournament after a six-year pause. It will also be the first ...
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Timberland has signed a licensing deal with Parigi that will...
Timberland has signed a licensing deal with Parigi that will take its children's clothing collection to the U.S. Parigi will design and distribute clothes and accessories for boys, girls and infants through 2014. They will be available at major department stores and specialty retailers through the U.S. Timberland will still ...
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Skechers USA has a new licensing deal whereby Sakar International...
Skechers USA has a new licensing deal whereby Sakar International will produce Skechers-branded youth electronics and accessories. The line will include MP3 players, earbuds, speakers, digital cameras and USB flash drives inspired by Skechers' Kids footwear styles. They will be targeted at children from elementary through high school, featuring artwork ...
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Skechers has signed a deal with Meb Keflezighi, the distance...
Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
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Nick Matthew, the No. 1 squash player in the world,...
Nick Matthew, the No. 1 squash player in the world, has joined the team of Hi-Tec as a global ambassador. In the sponsorship deal, he will endorse Hi-Tec's squash footwear, wearing the S702 to play and helping the company develop his own signature shoe.
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Implus has signed a 3-year sponsorship agreement for its Yaktrax...
Implus has signed a 3-year sponsorship agreement for its Yaktrax and Highgear brands with Eric Larsen, the explorer who leads the Save the Poles project for the preservation of the Artic and Antarctic. As part of the agreement, Larsen will field-test Yaktrax and Highgear products during his future expeditions and ...
