News and insights about brands in the sporting goods industry – Page 381
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Skechers USA has a new licensing deal whereby Sakar International...
Skechers USA has a new licensing deal whereby Sakar International will produce Skechers-branded youth electronics and accessories. The line will include MP3 players, earbuds, speakers, digital cameras and USB flash drives inspired by Skechers' Kids footwear styles. They will be targeted at children from elementary through high school, featuring artwork ...
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Skechers has signed a deal with Meb Keflezighi, the distance...
Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
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Nick Matthew, the No. 1 squash player in the world,...
Nick Matthew, the No. 1 squash player in the world, has joined the team of Hi-Tec as a global ambassador. In the sponsorship deal, he will endorse Hi-Tec's squash footwear, wearing the S702 to play and helping the company develop his own signature shoe.
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Implus has signed a 3-year sponsorship agreement for its Yaktrax...
Implus has signed a 3-year sponsorship agreement for its Yaktrax and Highgear brands with Eric Larsen, the explorer who leads the Save the Poles project for the preservation of the Artic and Antarctic. As part of the agreement, Larsen will field-test Yaktrax and Highgear products during his future expeditions and ...
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Thierry Henry, the 33-year-old French football champion, has signed a...
Thierry Henry, the 33-year-old French football champion, has signed a partnership deal with Puma in which he will work with the company to expand the sport in the U.S.
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Adidas Outdoor is adding two young top-ranked U.S. female climbers...
Adidas Outdoor is adding two young top-ranked U.S. female climbers - Sasha DiGiulian and Natalie Josefsberg - to its team of sponsored athletes. DiGiulian, a U.S. and pan-American 18-year-old champion, got the gold medal in women's combined at the recent World Championships of the International Federation of Sport Climbing in ...
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Adidas will replace Nike as the official supplier of the...
Adidas will replace Nike as the official supplier of the French Rugby Federation for six years, starting in August 2012. On the other hand Nike, which has held this contract since 1998, took the place of Adidas last January as the official supplier of the French Football Federation for seven ...
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Returning to the game of golf after recovering from a...
Returning to the game of golf after recovering from a knee injury, Tiger Woods wore the prototype of a new golf shoe developed on the basis of the Nike Free concept at this week's WGC-Bridgestone Invitational tournament. Designed to mimic and conform to the natural motion of the foot, coupled ...
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ECCO has appointed TVC as its lead public relations agency...
ECCO has appointed TVC as its lead public relations agency on a global basis for its sports and outdoor footwear ranges
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Fila has announced a multi-year sponsorship agreement with Alex Puccio,...
Fila has announced a multi-year sponsorship agreement with Alex Puccio, a 22-year-old American who is regarded as one of the best female boulderers in the world. The goal is to help Fila to expand in the outdoor sector, which is very big in South Korea, and to promote its Skele-Toes ...
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Sport Alliance International, the Italian buying, has announced a deal...
Sport Alliance International, the Italian buying, has announced a deal for the exclusive distribution of On running shoes in its territory
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The America's Cup Event Authority has just introduced Puma as...
The America's Cup Event Authority has just introduced Puma as the official sportswear partner of the 34th America's Cup, which kicked off in Cascais, Portugal, this past weekend. In this capacity, the brand is providing the sailing performance gear and other clothing for the management and the personnel of the ...
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Mizuno is the new official footwear and apparel sponsor of...
Mizuno is the new official footwear and apparel sponsor of the RunLiverpool Marathon, which makes its debut on Oct. 9. Key race staff and marshals will wear Mizuno running apparel, and some celebrity participants will wear the brand's apparel and footwear. The marathon is also the kickoff point of the ...
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A line of men's bodywear signed by David Beckham, the...
A line of men's bodywear signed by David Beckham, the British football star, will be carried exclusively in the 1,800-odd stores of H&M around the world, starting next Feb. 2 to coincide with purchases for Valentine's Day. Beckham and his business partner Simon Fuller recently announced the launch of a ...
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Helly Hansen has joined the list of suppliers working with...
Helly Hansen has joined the list of suppliers working with the Freedom group of outdoor retailers affiliated with the British STAG buying group, giving them preferential terms for its own products
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The new 0096 Compression Bra HRM by PureLime allows for...
The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. ...
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Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined...
Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined Arena's Elite Team of sponsored athletes
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Li Ning is reportedly paying €2 million per season to...
Li Ning is reportedly paying €2 million per season to sponsor the Sevilla football team in Spain, but it may pay an additional €15 million if it qualifies for the Champions League
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Darren Clarke's win at the 2011 Open Championship at Royal...
Darren Clarke's win at the 2011 Open Championship at Royal St. George's Golf Club in Kent, England , earlier this month netted him a £2 million (€2.3m-$3.3m) bonus from Dunlop, his clothing sponsor
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The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine...
The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine ski team from the 2011-12 season
