Claudia Klingelhöfer
Sport has, in different variations, been an integral part of my life. I grew up being a badminton player, fell in love with snowboarding and nowadays I’m a passionate mountain biker. I also have a diploma in Sports, Media and Communication and also one in Sociology. I’m a qualified journalist with experience in communication and digital marketing.
Contact info
ArticleIntersport Austria with record sales in crisis year
Intersport Austria saw a record turnover of €645 million in the fiscal year 22/23. Its success rests on two strategic pillars. We have the details.
C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
ArticleMarketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
C-Suite InterviewArena CEO Peter Graschi discusses turnover, sales and growth of the swimwear company
CEO Peter Graschi explains how Arena plans to expand its growth even further and why Arena has no difficulty with the shortage of skilled workers.
News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
C-Suite InterviewAnne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
C-Suite InterviewEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
Article74 percent of post-consumer textile in Europe is recyclable
A report titled Sorting for Circularity Europe provides key findings for a more circular use of textiles.
ArticleE-Commerce: Secondhand marketplaces on the rise
Cross-border marketplaces are developing fast, and the C2C trend is one of the drivers.
News briefsWinners and losers in the Chinese e-commerce market
Lockdowns lasting months in some areas have unsettled consumers in China. The apparel market has not escaped this. The NPD Group provides an overview of the biggest winners and losers – sports brands among them – on the most important e-commerce platform in China, Tmall.
News briefsH&M to pull out of Russia for good
Swedish fashion chain H&M has announced its complete withdrawal from Russia. The exit won’t be cheap.
![SebastienRohart(left)_AdamPikett(right)[84]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/8/9/5/16895_sebastienrohartleft_adampikettright84_1804.jpg)
C-Suite InterviewPrivate Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
C-Suite InterviewTecnifibre-CEO Nicolas Préault: “We are a player’s company”
Nicolas Préault, CEO of Tecnifibre since 2018, explains what the company’s targets are, and how they want to triple net sales until 2025.
News briefsMondelēz to buy Clif Bar for $2.9 billion
Mondelēz International will buy Clif Bar & Company for $2.9 billion with the potential for additional payments. The goal is to complete the purchase in the third quarter.
ArticleNike celebrates 50 years with “Seen It All” starring Spike Lee
Nike is celebrating its 50th birthday this year. Filmmaker Spike Lee directed the anniversary film “Seen It All.” The flick stars 40 former and current Nike athletes.
ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds.
ArticleCelebrating The International Day of Sport for Development and Peace
April 6 is The International Day of Sport for Development and Peace. This year’s theme is “Securing a Sustainable and Peaceful Future for All: The Contribution of Sport.” The UN sees this as “an opportunity for the Day’s celebrations to promote the use of sport as a tool to advance ...
