E-Commerce and DTC – Page 9
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News briefsTour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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ArticleAfter Mexico, Shein plans to roll out in Europe’s larger markets
Shein, the Singapore-based fast-fashion online retailer, announced that it is expanding its marketplace to Mexico, and that launches in Germany, Spain, France and Italy “will soon follow suit.” The marketplace was previously rolled out in Brazil and the U.S. Shein noted that the local marketplaces offer products from third parties ...
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ArticleLaLiga launches online store with Fanatics
Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able ...
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News briefsYouTube to launch its first live e-com shopping channel in South Korea
YouTube will launch its first official live commerce shopping channel in South Korea on June 30, Reuters reported. South Korea already has a booming live streaming commerce business led by tech giant Naver. This makes the country a prime test market for the Alphabet-owned company as it focuses on becoming ...
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News briefsA good 2022 at El Corte Inglés
El Corte Inglés has booked a solid fiscal 2022, despite the discomforts of the economic climate, according to Diffusion Sport. Revenues through the closing date of Feb. 8 amounted to €15.33 billion, up 22.5 percent year-on-year, while Ebitda was €951.4, up 18.3 percent. Recurring net income was the highest in ...
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Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
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News briefsPlanetics: Startup acquired by another startup
According to Internet portal munich-startup.de, Potsdam-based startup Khulula has acquired Planetics, a Munich-based marketplace for sustainable sporting goods. Last May, Planetics – founded in 2020 – was still announcing an expansion of its pre-seed round. Then, at the end of March, Planetics made public that it was looking for a ...
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News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
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News briefseBay expands authenticity service to kids’ sneakers in the U.K.
Online marketplace eBay has announced that it has expanded its Authenticity Guarantee program to cover new and pre-owned kids’ sneakers sold in the U.K. for £100 or more. The company said that eligible sneakers in infant, toddler and kids’ sizing will go through the same process as adults’ shoes at ...
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ArticlePádel pessimism from a generalist and a specialist alike
“We don’t depend on pádel,” Head Spain’s racquet-sports business manager has told CMDsport, because, like its global parent, his company has other “legs” to stand on, such as tennis, winter sports and water sports. Still, Ricardo Brigolle believes it could take as long as a year to empty the warehouses ...
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News briefsTradeInn looks abroad to break half a billion
TradeInn currently derives 82 percent of its sales from outside its home country of Spain, Diffusion Sport reports, citing an interview with CEO David Martín by Ecommerce News. Last year’s revenues amounted to €433 million, up by 14.55 percent year-on-year. Spain accounted for €78 million of the total. This year’s ...
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News briefsStockX rejected $30 million worth of fake sneakers over the last 12 months
Detroit-based resale platform StockX has released a new report with data on its latest verification advancements and metrics. According to the document, titled Big Facts: The Verification Report, StockX rejected nearly $90 million worth of products that did not meet verification standards over the last 12 months. The most cited ...
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ArticleTennis-Point and Tennis Channel launch online merchandise site during Roland Garros
California-based Tennis Channel and racquet and sporting goods retailer Tennis-Point, a subsidiary of Signa Sports United (SSU), have entered into a multi-year e-commerce agreement to offer tennis fans high-quality tennis apparel, equipment and accessories. The partnership includes the launch of a white-label tennis and pickleball store at www.tennis.com and a ...
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News briefsTikTok wants to expand e-commerce significantly
TikTok is looking to significantly expand its e-commerce platform. This year, the short video app’s business with advertising links for goods during live broadcasts is expected to quadruple to as much as $20 billion, Bloomberg reported, citing people familiar with the matter. The app, which is particularly popular with young ...
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News briefsReebok enters pet supplies business
Reebok has launched a new line of dog-friendly items at U.S. pet retailer Petco. The collection includes a variety of Reebok-branded T-shirts and K9 apparel, tennis balls, hats, backpacks and other accessories for dogs. See the products here.
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News briefsAmazon collaborates with the Ellen MacArthur Foundation on circular economy initiatives
Amazon has announced that it is collaborating with the Ellen MacArthur Foundation, an international charity dedicated to creating a circular economy, as a strategic partner. A key area of focus for the collaboration will involve the certifications for products with circular attributes, said Amazon. Along with the foundation, Amazon is ...
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News briefsOn aims to make brand more complex
Swiss company On Holding, which raised its fiscal 2023 sales forecast by 2 percent to at least $1.9 billion last month, remains committed to building a complex, multibillion-dollar sportswear brand that focuses on the premium segment and is not overdistributed. The Swiss group’s co-CEOs, Martin Hoffman and Marc Maurer, provided ...
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ArticleZumiez sales continue to slip as Europe, Australia outperform
Zumiez sales decreased by a reported 12.8 percent in the four weeks ended May 27 compared to the year earlier, continuing to trend downwards after its top line in the first quarter ended April 29 fell by 17.1 percent to $182.9 million. Management attributed the decrease to a challenging marketplace, ...
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C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
