All Intersport Germany articles

  • News briefs

    A call for donations of warm clothing by Intersport Germany


    After the winter is still not over in Germany with night temperatures around -3°C, many homeless people are continuing to struggle, especially in times of Covid-19. Under the hashtag #Lässtmichnichtkalt , Intersport Germany has joined forces with Caritas to call on its customers and partners to take part ...

  • News briefs

    Katja Erbe quits Intersport


    Following Mathias Boenke ’s departure from the executive board of Intersport Germany in October, Katja Erbe , head of category management, will now be leaving the five-country retail group as well. In her position, she reported directly to Boenke. Her functions will be taken over by the company’s ...

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    Intersport embarks in retail media in Germany


    After two years of preparation, Intersport Germany has launched a new retail media service that allows brands from inside and outside the sporting goods industry to advertise themselves through the offline and online channels of some of its affiliated retail members. The clients will benefit from this new ...

  • News briefs

    Only three managers at the helm of Intersport Deutschland


    Intersport Deutschland is no longer looking for a successor to Mathias Boenke , the 54-year-old manager who joined its executive board in 2018 after building up Intersport Austria . Boenke had indicated that he was going to remain in the post for as long as necessary until ...

  • Article

    Intersport and 11teamsports strike long-term cooperation


    The leading German football retailer, 11teamsports , has become a long-term cooperation partner of the five-country retail group around Intersport Germany . It is combining its strong online presence and the operations of its 30-plus physical stores in the DACH region with the buying and marketing power of Intersport. There ...

  • News briefs

    Mathias Boenke will leave Intersport


    Mathias Boenke , who has been one of the pillars of the Intersport organization in Germany, Austria and other countries since 2014, will leave it after his current contract expires in 2021 to look for opportunities elsewhere. Boenke informed Intersport Germany ’s supervisory board about his decision after the ...

  • News briefs

    Intersport Germany builds up a running community


    In partnership with Adidas , Intersport Germany has launched the Run Club , a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with ...

  • News briefs

    100th redblue order show build up on its new virtual shows


    Intersport Germany ’s order show, called redblue, opened its doors on Sunday for the 100th time in Heilbronn. Six times a year, about 80 exhibitors and 600 to 800 retail members meet for 5 days per show to order the new collections. Despite the anniversary, the corona pandemic made ...

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    Intersport Germany publishes 2018-19 CSR report


    With the publication of its third CSR report, Intersport Deutschland has confirmed its long-term sustainability orientation. The first report in 2014/15 was the result of the so-called “Heilbronn Declaration,” in which Intersport, together with other companies from the Heilbronn-Franken region where the company headquarters are located, agreed on responsible ...

  • Article

    ​Germany’s anti-trust body clears Intersport’s new online business model


    The online sales model of Intersport Germany ’s shared online platform has been cleared by the German Cartel Office, or Bundeskartellamt. Noting that it is difficult for small retailers to compete on their own against major online retailers like Amazon and the brands’ online shops, the anti-trust body said ...

  • News briefs

    Intersport Germany denies corona-related problems


    Intersport Germany denies rumors in the German press that it might be facing financial difficulties because of the coronavirus crisis. According to SAZ , some retailers affiliated with the cooperative created new companies outside of Intersport in order to continue receiving supplies from the producers without its financial backing. ...

  • News briefs

    Intersport Germany publishes another report on buying behavior in times of the coronavirus


    Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis. The German sporting goods retail chain has now published a second one, again based on a survey of 300 consumers. In this report, 51 percent of respondents indicated that they had discovered ...

  • News briefs

    Intersport Germany publishes report on buying behavior in times of the coronavirus


    Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis, based on a survey of 300 consumers. According to it, 41 percent of the respondents were exercising more during their confinement than before the lockdown. However, not all the consumers that were ...

  • News briefs

    Intersport reports rising online sales in Germany


    Intersport Germany has announced that about two-thirds of the customers who have a made a purchase on its online store in the last couple of weeks made another purchase at a later point. About 370 affiliated retailers are already connected to the platform, achieving sales in a range around ...