All Intersport articles – Page 2
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ArticleIntersport rolls out football specialist store format, set to launch in up to 20 markets
The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z and an indoor football court to test gear.
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News briefsStrong winter and growth throughout the year for Intersport Austria
Intersport Austria reports a strong winter season with a 17 percent rise in ski rentals and robust growth in running.
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News briefsIntersport Germany confirms strategy and management changes at AGM
The retailer has reaffirmed its growth strategy and appointed Oliver Krumholz as Supervisory Board Chair.
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ArticleNorwegian sports retailers’ sales declined 4.4% in 2024
The biggest retailers in Norway recorded sales of NOK 12.5 billion (€1.07bn) in 2024 – a 4.4 percent decrease from the previous year.
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News briefsIntersport opens new store in Sweden
Intersport Sweden is expanding with a new store in Lund, a medium-size city in the southernmost part of the country, near Malmö and Copenhagen.
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ArticleIntersport Voswinkel’s report of 2024, plans for growth in 2025
Intersport Voswinkel invested over €4 million in its first full year after being acquired by the Cisalfa Group, modernizing and opening 15 new stores, creating 60 new jobs.
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ArticleStadium closes another store in its home market
Swedish retailer Stadium closes one more store in the south of its home country. Rising rent costs are said to be the cause.
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ArticleIntersport Sweden becomes shareholder in one of Sweden’s largest bicycle chains
Intersport Sweden has acquired 12 percent of Outdoorgruppen Sverige AB, which operates Tvåhjulsmästarna, one of Sweden’s largest bicycle chains. With this Intersport Sweden will now also purchase bicycles and related products through Outdoorgruppen, which has 52 stores selling bicycles and bicycle parts in Sweden.
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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News briefsSteve Evers steps down as CEO of Intersport International
After nine years on the board and five as its CEO, Steve Evers leaves Intersport by Christmas 2024.
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News briefsIntersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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ArticleIntersport teams up with AC Milan and Puma to inspire next generation ball wizards
For over 100 times, Intersport has arranged the Footlab Experience. The latest was held at Puma House of Football together with AC Milan and Puma to give inspiration to next-generation football players.
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ArticleIntersport Austria reports stable performance
Two factors in particular were crucial to the company’s sales success.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsIntersport returns to Swedish city after competitor’s bankruptcy
Intersport is opening a new store in Halmstad after closing its unprofitable store in December 2023. It is taking over the premises of Team Sportia, which went bankrupt in February.
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ArticleIntersport Sweden CEO on new ownership: ‘We are profitable, taking market share, and have a good plan’
With a new ownership group comprising 110 people after private equity firm Adelis sold Interport Sweden, the company’s CEO is confident that the chain will go into the future with renewed energy.
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ArticleIntersport Sweden gets new owners
Adelis sells its shares to a consortium of management, existing minority shareholders and new investors.
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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ArticleIntersport, Decathlon largest clothing retailers in France
Over the past 24 years, the sporting goods chains Intersport and Decathlon have become the leading retailers of clothing in France, overtaking hypermarkets, which used to control a combined 20 percent of the clothing market in 2000, according to the study Référenseigne Fashion carried out by Kantar, a group of ...
