All Intersport articles
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AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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News briefsTroubled Intersport Spain establishes new subsidiary
The new entity is headquartered in Madrid, rather than Barcelona.
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ArticleIntersport named Best Sports Retailer in Austria
The sporting goods group received top honors for both its stores and online shop after a nationwide consumer survey.
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ArticleIntersport renews partnership with EA Sports FC
Intersport has reinforced its commitment to football with a deal involving EA Sports FC 26, which launches worldwide on Sept. 26.
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AnalysisThe world’s biggest sports retailers
Our annual analysis of the world’s 50 largest sports retailers presents the revenue of the top international sports retailers and ranks their growth year-on-year.
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News briefsDanish Intersport bankruptcy makes multi-million loss to bank
Danske Bank is the sole creditor, with corporate mortgages totaling DKK 172 million (€23m).
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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ArticleIntersport Nordic transaction completed
Intersport Sweden and Intersport Denmark have merged.
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ArticleSwedish sports industry survey predicts positive summer 2025 prospects
Consumers are looking forward to an active summer, the recurring survey from trade organization Svenskt Sportforum, said.
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ArticleIntersport named official sponsor for EuroGames 2025
The multi-sport event that celebrates inclusion, diversity, and unity through sport, is the largest LGBTQIA+ event of its kind in Europe
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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ArticleIntersport Sweden, Intersport Denmark to merge
Intersport Sweden and Intersport Denmark have announced their merger into a unified Nordic structure.
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News briefsIntersport and Hyrox announce partnership
Hyrox, the World Series of fitness racing, has announced a partnership with Intersport International.
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ArticleIntersport’s new global campaign features FC Bayern icon
The campaign wants to demonstrate the diversity of sport and its ability to individually inspire and collectively connect people.
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News briefsNew Category Management Leader at Intersport Germany
Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
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ArticleIntersport Int’l appoints new CEO
Foley most recently held the position of CEO GO Ssport and is also the founder of the Independent Sports Retailers Alliance in Ireland.
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C-Suite InterviewASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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ArticleIntersport Int’l sales totaled €14.0bn in FY24, up 2.1%
Despite a challenging business landscape, the company saw positive 2024 growth in its French, Italian and Swiss markets.
