LATEST – Page 292
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News briefs
Under Armour has agreed to a nine-year extension of...
Under Armour has agreed to a nine-year extension of its partnership with the Welsh Rugby Union (WRU), until 2025. Rugby is one of the sports that Under Armour has been using to gain prominence in Europe. Among its most important partnerships was a deal to become the WRU's official technical ...
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News briefs
Adidas has announced a multi-year deal to become the official...
Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products ...
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News briefs
The Adidas Group declined to comment on a report in...
The Adidas Group declined to comment on a report in Marca, the Spanish newspaper, that the brand was discussing a ten-year deal worth €140 million per year with Real Madrid. Demands were predicted to escalate in the market for kit contracts with leading football teams, after Adidas agreed to pay ...
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News briefs
Reebok has earned a 2016 Ispo Gold Award in multichannel...
Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve ...
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News briefs
Under Armour (UA) has signed up Alison Lee, the American...
Under Armour (UA) has signed up Alison Lee, the American professional golfer, as one of its ambassadors. The athlete, who is 20 years old, plays on the LPGA Tour and is also a college student at the University of California Los Angeles (UCLA), majoring in communications. Meanwhile, the brand has ...
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News briefs
Asics has signed up David Goffin and Julia Goerges as...
Asics has signed up David Goffin and Julia Goerges as global tennis ambassadors. Goffin, from Belgium, occupied the 16th place in the Association of Tennis Professionals' (ATP) world ranking in 2015, becoming the highest ranked Belgian tennis player in history. Goerges, from Germany, is ranked No. 50 in the world ...
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News briefs
Brooks Running has launched a new global brand campaign entitled...
Brooks Running has launched a new global brand campaign entitled “Live the way you run. Run happy.” The campaign is meant to capture the positive impact of running on various aspects of the runner's life. The U.S. company said that the campaign was inspired by its belief that a run ...
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News briefs
New Era, the brand best known for being the official...
New Era, the brand best known for being the official on-field cap of Major League Baseball (MLB), has signed up Nina Agdal as an MLB ambassador for its 2016 women's collection. The supermodel is New Era's first female brand ambassador. She joins the brand's MLB roster which features numerous baseball ...
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News briefs
The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
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Article
Henkel chief to lead Adidas Group
The supervisory board of the Adidas Group ended up picking an outsider as it decided that Kasper Rorsted, chief executive at Henkel, should take over from Herbert Hainer as the CEO of the German sports company from the start of October. The 53-year-old Danish manager will start at Adidas by ...
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Article
ManUnited teams up with Columbia and TaylorMade
Football is the biggest spectator sport. With 660 million fans around the world, half of them in Asia, the Manchester United Football Club is probably still the most famous football club, in spite if its recent under-performance. In an unusual move, the club has entered co-branding partnerships with two major ...
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News briefs
Nora Stowell has left the Amer Sports group to join...
Nora Stowell has left the Amer Sports group to join W. L. Gore & Associates as its global sales leader for footwear, gloves and accessories. Stowell was previously vice president of U.S. sales for the Finnish group's winter, outdoor and cycle divisions, encompassing brands from Atomic and Salomon to Arc'teryx, ...
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News briefs
NHS has appointed Shiner as European apparel licensee for Santa...
NHS has appointed Shiner as European apparel licensee for Santa Cruz and Independent. Shiner will be officially delivering Santa Cruz and Independent apparel for the European market starting with the autumn/winter 2016 ranges. Shiner have been the distributors of NHS' skateboard brands in the U.K. since 1976, and will now ...
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News briefs
Globe is unveiling the Globe Speaker Board (GSB), which it...
Globe is unveiling the Globe Speaker Board (GSB), which it claims to be the first skateboard with a built-in speaker, to provide riders with freedom from headphones and the possibility of creating the soundtrack for their ride. The GSB works with any Bluetooth-enabled smart device. Following two years of testing, ...
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News briefs
Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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News briefs
Adidas is honoring Leo Messi's record fifth Ballon d'Or win...
Adidas is honoring Leo Messi's record fifth Ballon d'Or win on Jan. 11 with a custom ultra-luxe version of the Messi 15 football boot. The special edition of the Messi 15 features platinum elements, something Adidas claims has never been seen before on a football boot. Messi's and Adidas' logos ...
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News briefs
More and more companies are telling us that they have...
More and more companies are telling us that they have won an Ispo Gold Award or a simple Ispo Award ahead of the Ispo Munich fair. As there are so many of them, we have decided to focus on some of those that have reported winning more than one prize. ...
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News briefs
eVent has a new material called DVdryLT specifically designed for...
eVent has a new material called DVdryLT specifically designed for waterproof footwear. This fabric is said to be extremely lightweight and breathable while maintaining a high degree of moisture resistance. eVent DVdryLT advances breathability thanks to a new air permeable Direct Venting membrane developed specifically for lightweight shoes. In the ...
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News briefs
Thule has introduced a new, dedicated ski box with an...
Thule has introduced a new, dedicated ski box with an aerodynamic design to carry skis, poles and snowboards on the roof a car. The product, called Thule Flow, allows easy fitting and convenient loading and unloading on either side of the box. It has a slim, distinctive shape and is ...
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News briefs
Columbia Sportswear has signed a global licensing agreement with Marchon...
Columbia Sportswear has signed a global licensing agreement with Marchon Eyewear, the world's third-largest producer of branded eyewear and sunglasses. Vision Monday reports that the Columbia range is set to hit the market in September, and it will include a range of technical sunglasses for Columbia's Performance Fishing Gear (PFG) ...
