All Marketing articles – Page 12
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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News briefsGo Sports opens a store in Baghdad
The new Go Sport store in Iraq is poised to be the premier destination for sports enthusiasts.
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ArticleEU court upholds big Google fine
A European antitrust case dating back seven years comes to an end.
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ArticleAdidas opens two flagship stores in upcoming American Olympic city
Not one but two Adidas flagship stores have recently opened in Los Angeles.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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News briefsAsics partners with Team Bath Tennis in the UK
Using the expertise of the ASICS Tennis Academy, this collaboration will provide upskilling opportunities for coaches across the UK.
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News briefsCastore agrees its first league-wide deal in North America
The British sportswear brand has entered a long-term agreement with the National Lacrosse League.
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News briefsA new edition for Italy’s Festival dello Sport in Trento
A sports festival with stars and sporting activities for all, set in the beautiful city of Trento, surrounded by mountains, just south of the Dolomites, which claims to be Italy’s sportiest province.
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News briefsMacron takes it cool in new sponsorship
The Italian brand is now entering the world of curling at world level with its latest sponsorship deal.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
