All Marketing articles – Page 7
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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ArticleWellness to ‘Healthness’: Technogym’s latest concept
Technogym’s founder and CEO, Nerio Alessandri, announced at the most recent edition of the Wellness Congress.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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News briefsPremier Padel and Hexagon Cup form strategic partnership
The partnership is set to lead to the first-ever FIP Intercontinental Cup this summer.
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
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News briefsFloyd Mayweather introduces a line of performance nutrition supplements
The new 101 (ONE OF ONE) line was developed by Floyd Mayweather and Magnum Nutraceuticals.
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News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
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News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
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ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
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News briefsStiga Sports launches padel racquet for kids
With its octagonal shape, the Cybershape 1.3K Ultra LW model delivers a 20 percent larger sweet spot.
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News briefsMacron partners with South Africa's national cricket team
Macron has expanded its presence in the world of international cricket by signing a new technical partnership with Cricket South Africa.
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News briefsRebranding of eVent’s sustainable laminates for 2026
eVent Fabrics unveils a fresh identity for its plant-based laminates, stormST and windstormST, emphasizing sustainable performance in all weather.
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
