All Marketing articles – Page 7
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News briefsUnder Armour and NFL join forces again
Company and league have been apart for five years.
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News briefsAsics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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News briefsPuma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
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News briefsDecathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
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ArticleHavaianas partners with super model, flip-flop market to reach $5.38bn in 2030
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
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SponsoredHow sporting goods and fitness brands can leverage sports trends to strengthen brand equity
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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News briefsPremier Padel and Hexagon Cup form strategic partnership
The partnership is set to lead to the first-ever FIP Intercontinental Cup this summer.
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
