All Marketing articles – Page 9
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News briefsPirelli and Australian Open sign partnership
Pirelli is the new tire partner of the Australian Open.
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News briefsOysho to use Q-Cycle yarn
Oysho, a brand in the Inditex portfolio, will use the Q-Cycle recycled polyamide yarn in a range of compression garments.
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News briefsStella McCartney launches a sneaker with Balena
The British fashion designer Stella McCartney is launching a sneaker collection in collaboration with Balena, a Tel Aviv-based circular economy startup founded in 2020.
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ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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News briefsMacron and Bradford extends partnership
Macron and English Football League Two club Bradford City AFC have announced the renewal of their technical partnership.
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News briefsCCM partners with USA Hockey National Teams
CCM Hockey Partners with USA Hockey National Teams as an official supplier.
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsVans opens skateable flagship store
Originally opened in 2019, Vans’ Oxford Street store has been transformed into a new retail and community hub, in celebration of the brand’s three passions: skateboarding, music and art. The installation has been curated to “showcase skateboarding culture through elevated architectural and retail design,” and was designed by Milan-based architecture ...
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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ArticleSix years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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News briefsDPS unveils full-carbon-fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
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ArticleYardsale innovates ski gear with magnetic pole technology
The new US-based ski lifestyle brand is transforming slopes with magnetic pole technology, stylish designs, and a focus on the everyday skier experience.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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News briefsWilson has opened a tennis store in Dallas
Tennis, anyone? Amer Sports brand Wilson has opened a flagship store at the North Park Center in Dallas, Texas.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
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News briefsSalomon has opened in Milan
Right now, Salomon is opening a lot of their own stores. Fashion and shopping city Milan is the newest location for the company.
