All Marketing articles – Page 9
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News briefsVans opens skateable flagship store
Originally opened in 2019, Vans’ Oxford Street store has been transformed into a new retail and community hub, in celebration of the brand’s three passions: skateboarding, music and art. The installation has been curated to “showcase skateboarding culture through elevated architectural and retail design,” and was designed by Milan-based architecture ...
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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ArticleSix years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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ArticleYardsale innovates ski gear with magnetic pole technology
The new US-based ski lifestyle brand is transforming slopes with magnetic pole technology, stylish designs, and a focus on the everyday skier experience.
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News briefsDPS unveils full-carbon-fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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News briefsWilson has opened a tennis store in Dallas
Tennis, anyone? Amer Sports brand Wilson has opened a flagship store at the North Park Center in Dallas, Texas.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
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News briefsSalomon has opened in Milan
Right now, Salomon is opening a lot of their own stores. Fashion and shopping city Milan is the newest location for the company.
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News briefsSwedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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ArticlePOC presents third Hedvig Wessel signature collection
The new line celebrates the roots and creativity of the Norwegian freeride champion.
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News briefsTechnogym signs partnership deal with Milano Cortina 2026
It will be Technogym’s tenth experience as the official supplier of the Olympics, which started at Sydney 2000.
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News briefsOn Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
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News briefsMessi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsIntersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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News briefsNike pays tribute to retiring Rafael Nadal with film narrated by Phil Knight
Rafael Nadal has been a Nike athlete since he was 13 years old and winning the Paris Open 14 times. He was therefore honored with a film narrated by the Nike founder with the Eifel Tower as a fond.
