More about brands – Page 127
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News briefs
Adidas grants a Corona bonus to all employees
Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to up ...
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Article
Nike and others lobby against Xinjiang labor bill in U.S.
According to the New York Times, Nike – along with Apple, Coca-Cola and other large companies – has been lobbying the U.S. Congress to soften some of the provisions of the Uyghur Forced Labor Prevention Act, which is not yet the law of the land but has been passed in ...
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News briefs
Foot Locker’s CFO is due to retire in April
Foot Locker expects Lauren B. Peters to step down as executive vice president and chief financial officer and retire in April 2021. The sports retailer has engaged the headhunting firm Crist | Kolder to find a successor from in- or outside its ranks. Peters has been with Foot Locker for ...
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News briefs
Sergio Ramos leaves Nike, probably for Adidas
The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos, has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has signed up with the ...
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News briefs
Two Italian teams wear special jerseys to honor Maradona
SSC Napoli honored the late Diego Armando Maradona by wearing a special fourth kit during the Serie A match between Naples’ football team and AS Roma on Nov. 29. The Kombat kit was designed with Kappa last year, and was indeed expected to be unveiled during the match against Roma, ...
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News briefsVF opens its first multi-brand store
VF Corporation has opened its first multi-brand store on a surface of 2,000 square meters on three levels in a landmark building near Milan’s cathedral. Named after its address, Orefici11 carries three brands – Timberland, The North Face and Napapijri – with dedicated show windows for each brand and dedicated ...
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News briefsUnder Armour launches the Curry brand
Imitating what Nike has done so successfully with Michael Jordan and the Jordan brand, Under Armour has launched the Curry sub-brand and logo in a new line of apparel and footwear products for a variety of sports. It is named after Stephen Curry, the 31-year-old NBA star whom it has ...
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News briefsSuperfeet introduces custom-insole system to Europe
The insole and footwear manufacturer Superfeet brought its Fitstation – which it describes as a “personaliszd” insole- and footwear-fitting system – to Europe in November. Already rolled out in the U.S., the system pairs elements from both the Swedish footwear-tech company Volumental and the American computer company HP. Volumental’s Engage ...
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News briefs
Adidas is a new founding partner of the Global Sports Week
Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE, and EGG Events. The first edition of GSW Paris ...
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News briefs
Schmidt-Eisenhart will be Calida’s new CEO
The board of directors of the Swiss Calida Group, which is about to take full ownership of the Lafuma Group with its outdoor brands Millet and Lafuma, has appointed Timo Schmidt-Eisenhart, a veran of Nike and VF Corp. as its chief executive. He will succeed Reiner Pichler in the first ...
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Short stops
MARKETING
+++ Puma mourns the death of Diego Maradona, the Argentinian football legend whom it has sponsored from the start +++ Castore will replace Adidas as the kit sponsor of the Wolverhampton Wanderers football team for several years in a deal said to be worth £1 million +++ Intersport France has ...
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Short stops
PRODUCT
+++ Britain’s Topshop launches activewear for yoga, winter walking and similar activities ++ Duca del Cosma has launched a range of golf gloves +++
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Article
Few sports brands in the Dow Jones Sustainability Index
Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI). The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the largest 2,500 ...
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News briefs
Adidas launches its first road cycling shoe since 2005
Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe, its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen, which the company claims to be a 100 percent ...
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AnalysisAnalysis: The European Sports Retail Market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major sporting goods retailers in 15 European countries.
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News briefs
Amazon launches its IP Accelerator in Europe
Amazon has launched its Intellectual Property Accelerator (IP Accelerator) in France, Germany, Italy, Spain, the Netherlands and the U.K. A version of it has been operational in the U.S. since 2019. The stated purpose is to connect small and medium-size enterprises (SMEs) with a “curated network” of European law firms ...
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News briefs
EU to rule on Fitbit’s takeover in 2021
The European Commission’s anti-trust authorities are no longer expected to complete their Phase Two review of Google’s proposed acquisition of Fitbit by the end of this year, as previously reported. According to CTFN, the American information service on mergers & acquisitions, it will rule on the issue on Jan. 8 ...
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News briefs
Dior launches a ski line with Descente and other partners
For the launch of its first men’s capsule ski collection, Dior is opening a pop-up shop in the SoHo neighborhood of New York City, specifically at 109 Greene Street. Other pop-ups – in Osaka, Japan, for instance – will open during the month of November. The New York shop, operating ...
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News briefs
Puma opposes Fifa’s World Cup trademark
We are often confronted with the use of the term “World Cup” for both ski and football tournaments, but we regularly add the name of the organizer. The Wild Cat has now filed an opposition with the U.S. Patent & Trademark Office (USPTO) to an attempt to legalize the use ...
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News briefs
Nike raises its dividend by 12%
Despite the coronavirus crisis, which has led other companies forego or reduced their dividends to preserve their liquidity, Nike has announced a 12 percent increase in its quarterly dividend to $0.275 per share, payable on Dec. 29 to shareholders of record on Dec. 7. It is the 19th consecutive year ...
