All News briefs articles – Page 462
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News briefs
A new international advisory committee has been set up to...
A new international advisory committee has been set up to further develop the offer of the Ispo Beijing show, bringing it more in line with the needs of the market, exhibitors and visitors. At its first meeting on the eve of the 15th edition of the show, held on Jan. ...
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News briefs
Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
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News briefs
Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which will be launched on Jan. 31, is the result of an innovation project in collaboration with Polartec. The fleece jacket ...
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News briefs
Alpina is introducing ski goggles with QHM technology, designed to...
Alpina is introducing ski goggles with QHM technology, designed to optimize visibility in all kinds of weather thanks to greater contrast enhancement. “QHM” stands for “Quattroflex Hicon Mirror.” The outer lens is equipped with Quattroflex, a reduced polarizing filter in Ruby Red that is said to almost completely eliminate stray ...
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News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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News briefs
Discovery, the American non-fiction entertainment company and owner of the...
Discovery, the American non-fiction entertainment company and owner of the Discovery Channel, announced on Jan. 8 that it is taking a controlling stake of 71 percent in the Play Sports Group, to create world's top “cycling media ecosystem.” Based in the U.K., Play Sports owns six cycling media channels – ...
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News briefs
Klim, an American supplier of jackets, goggles and other gear...
Klim, an American supplier of jackets, goggles and other gear for snowmobiles, has launched the first snowmobile-specific boot equipped with Michelin soles. Its Havoc GTX Boa boot also features a breathable, anti-microbial OrthoLite insole and 600-gram 3M Thinsulate insulation.
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News briefs
The new Converse x JW Anderson Run Star Hike takes...
The new Converse x JW Anderson Run Star Hike takes the classic Chuck Taylor upper, binds it to the cushioned Run Star sole and adds a sawtooth tread in two colors. Hand-drawn typography recalls the historical connections between Converse and JW Anderson. The resulting shoe, which will be launched in ...
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News briefs
Castore, a British brand of luxury sportswear, is Andy Murray's...
Castore, a British brand of luxury sportswear, is Andy Murray's new sponsor for apparel. The tennis pro has had a deal with Under Armour, worth $25 million, for the past several years, but that contract is coming to end – as is Murray's professional career. The former No. 1 British ...
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News briefs
Snowleader was honored at the Annecy Showroom avant Première (ASAP)...
Snowleader was honored at the Annecy Showroom avant Première (ASAP) on Jan. 14 with the award for best digital strategy among outdoor retailers. Snowleader is a French e-shop, created ten years ago, and specializes in the sale of outdoor products. The company posted revenues of around €23 million in 2018.
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News briefs
Pure Fishing has announced the appointment of Harlan M. Kent...
Pure Fishing has announced the appointment of Harlan M. Kent as its new chief executive. He replaces Neil Eibeler, who has left the company. Pure Fishing was recently acquired by Sycamore Partners. Kent has more than 30 years of experience, including roles at the Performance Sports Group, Totes Isotoner, and ...
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News briefs
Zebco Brands has announced the appointment of Frerk Petersen as...
Zebco Brands has announced the appointment of Frerk Petersen as managing director of Zebco Europe, and that of Simon Morris as commercial manager of Preston Innovations, a subsidiary of Zebco Brands. Petersen has been director of marketing and product development for Europe since early 2011. Morris joins Preston from Shimano ...
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News briefs
Emerald Expositions, which recently announced that it was canceling its...
Emerald Expositions, which recently announced that it was canceling its 2019 Interbike Expo, is reportedly considering two options for bikes in its trade shows as soon as this year. According to reports in Bicycle Retailer and Industry News (BRAIN), one option would be to have a bike trade show element ...
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News briefs
Volcom has announced a multi-year partnership with CottonConnect in conjunction...
Volcom has announced a multi-year partnership with CottonConnect in conjunction with the Farm to Yarn project, a program to increase the supply of organic cotton. CottonConnect, headquartered in London, specializes in connecting brands and retailers to farmers to create a transparent supply chain. Volcom and CottonConnect started the program in ...
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News briefs
Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
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News briefs
Ironman has announced a multi-year global partnership with Santini that...
Ironman has announced a multi-year global partnership with Santini that will see the maker of technical apparel become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world. As part of the agreement, Santini will develop a co-branded, athlete-focused collection, which will be available for ...
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News briefs
Dunlop has announced a new, five-year partnership with the Association...
Dunlop has announced a new, five-year partnership with the Association of Tennis Professionals (ATP) that will make it the Official Ball of the ATP Tour and the Nitto ATP Finals beginning in 2019. The U.K.-based brand will also become a Silver Partner of both of the ATP Tour and the ...
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News briefs
Nike has launched its first line of yoga apparel, for...
Nike has launched its first line of yoga apparel, for men and women, as part of its Nike Training line. In connection with the launch, it is proposing a series of yoga workouts on the Nike Trainer Club app. It has enlisted the support of a female basketball player, Korahn ...
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News briefs
Puma and Blends, a California-based retailer of sneakers and apparel,...
Puma and Blends, a California-based retailer of sneakers and apparel, have collaborated on a new edition of the Cell Endura, a Puma sneaker originally sold in the 1990s. The upper is made of mesh and polyurethane-coated leather with metallic silver overlays and a color fade. The midsole has Puma's Cell ...
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News briefs
Bründl Sports, one of the major Austrian sports retailers, has...
Bründl Sports, one of the major Austrian sports retailers, has decided to stop working with Intersport Austria, starting next Sept. 1. It has already announced the divorce by removing the Intersport Bründl name from its website, after almost 50 years of collaboration. The reason for the separation is a desire ...
