News briefs
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News briefsAdidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
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News briefsAdidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
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News briefsAdidas enters the safety footwear market with a partner brand
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work
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News briefsCambrelle has launched production in Vietnam
The new facility produces 100 percent recycled nylon options, supporting sustainability goals without compromising durability or comfort, the company noted.
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News briefsPuma share price jumps amid takeover rumors involving Adidas, CVC and ABG
Takeover rumors around Puma have intensified, with reports linking the brand to CVC, ABG and Adidas.
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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News briefsPuma appoints Andreas Hubert as COO
The new chief operating officer comes from a well-known competitor.
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News briefsAdidas sues again over its stripes
Adidas America Inc. has filed a trademark-infringement suit against Edikted LLC, a self-described “Gen-Z-oriented online fashion brand, heavily influenced by pop culture, technology, and style.” Operating on a “try and repeat model,” Edikted limits its inventory by producing “controlled amounts” of the styles its customers demand. It is headquartered in ...
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News briefsGerman BSI forms new group to strengthen team sports segment
The Bundesverband der Deutschen Sportartikel-Industrie (BSI) has launched a new specialist group focused on team sports.
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News briefsAdidas launches Everyday Running footwear collection
The new range was developed for everyday runners who find it complex and overwhelming to choose appropriate footwear.
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News briefsNew GM for Adidas India
Adidas has appointed Vijay Chauhan as General Manager of Adidas India.
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News briefsAdidas and Juventus FC unveil new ten-year deal
The collaboration began in the 2015/2016 season.
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News briefsAdidas Korea has a new Managing Director
Adidas has appointed Marcus Morent as Managing Director of Adidas Korea. An Austrian national, Morent started working at Adidas in 2005, operating in the retail finance institutional sector for the EMEA region. From 2014 to 2019, he led Adidas Korea’s retail and e-commerce businesses, serving as Vice President of Latin ...
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News briefsAdidas fined for safety violations at New York warehouse
Adidas America, in a settlement with the US Department of Labor, has agreed to pay $235,000 in penalties to resolve violations stemming from missing guardrails and unsafe ladders at a warehouse in upstate New York. The agreement stems from a follow-up inspection conducted at the warehouse in 2024 by the ...
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News briefsAdidas supports Stephen Lawrence Day Foundation scholarships at LCF
The scholarships will support young talents while fostering diversity within the creative industry.
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News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
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News briefsNew Category Management Leader at Intersport Germany
Sascha Groß, a former Adidas executive, will lead a key division for Intersport Deutschland, signaling a push for a stronger product strategy.
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News briefsAdidas steals GM of basketball from Puma
Max Staiger will fill the role left vacant by Eric Wise, who stepped down from his position in February.
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News briefsJackpot for Adidas – new store in Vegas
Adidas is making its presence known in the city, establishing a flagship on – where else? – the Strip.
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News briefsNew Era and Adidas in baseball cap partnership
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
