News briefs – Page 27
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News briefs
Adidas and Reebok top the 2018 edition of the Fashion...
Adidas and Reebok top the 2018 edition of the Fashion Transparency Index, which reviews and ranks global fashion and apparel brands and retailers based on how much information they disclose about their value chain and its social and environmental impact. The Index, issued by Fashion Revolution, was first launched in ...
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News briefs
Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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News briefs
Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
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News briefs
Two weeks before the formal release of the Adidas Group's...
Two weeks before the formal release of the Adidas Group's results for 2017, the company's chief executive reportedly indicated that its turnover increased in a range of 15 to 20 percent for the year to reach more than €20 billion. As reported by Reuters, Kasper Rorsted said at a conference ...
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News briefs
Jeff Bezos, founder and chief executive of Amazon, has overtaken...
Jeff Bezos, founder and chief executive of Amazon, has overtaken Bill Gates as the wealthiest individual in the world, according to Forbes, with a personal net worth of $127 billion. He is also the first one to have reached a personal wealth of more than $100 billion. Bezos, 54, owns ...
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Adidas says it has launched a new “employer branding campaign”...
Adidas says it has launched a new “employer branding campaign” as part of recruitment efforts aimed at strengthening its in-house digital expertise and talent. It is looking in particular for software engineers. The campaign follows the creation of more than 200 new positions at the end of 2017 in the ...
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Adidas has announced the release of a women's ready-to-wear collection...
Adidas has announced the release of a women's ready-to-wear collection in collaboration with Daniëlle Cathari, the 23-year-old fashion designer based in Amsterdam. The Adidas Originals by Daniëlle Cathari capsule collection for spring/summer 2018 debuted with a presentation at New York Fashion Week on Feb. 8. A year ago, Cathari designed ...
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News briefs
In the wake of Amazon and fast-fashion retailers like H&M,...
In the wake of Amazon and fast-fashion retailers like H&M, Asos has its first label of activewear in January, with a good response from its customers. Called Asos 4505, the British online retailer's new range encompasses more than 100 styles for men and women in a segment situation between sports ...
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News briefs
Adidas is teaming up with Zound Industries International to sell...
Adidas is teaming up with Zound Industries International to sell headphones. The two companies have entered into a licensing agreement for audio products that will extend until 2024. They did not disclose the financial terms of the deal. Under the terms of the agreement, Zound will design, develop, manufacture and ...
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News briefs
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are...
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are launching an exclusive capsule collection. The new line will comprise 17 items, for men and women, including clothes and a shoe named Predator Rugby, especially designed for the collection, featuring the Eden Park logo. Dan Carter, the rugby union player ...
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News briefs
Adidas and The Woolmark Company, a subsidiary of Australian Wool...
Adidas and The Woolmark Company, a subsidiary of Australian Wool Innovation, are launching The Woolmark Performance Challenge, a new annual design competition for tertiary students in Europe and North America. Through this new Challenge, students are offered the opportunity to develop innovative product applications within the sports and performance industry ...
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News briefs
Sylvain Bouchès has been appointed as director for the Adidas...
Sylvain Bouchès has been appointed as director for the Adidas brand in France. He takes over from Nicolas Favre, who became general manager for Adidas France last November. Bouchès took up the position at the beginning of this year and he joined a seven-strong management committee. The Frenchman became part ...
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News briefs
Macron will replace Adidas as the kit sponsor of Real...
Macron will replace Adidas as the kit sponsor of Real Sociedad, the Spanish football club based in San Sebastián, in the Basque region. The club competes in La Liga, Spain's top football league. Based in Bologna, Italy, Macron is currently the technical sponsor of several European teams, including Crystal Palace ...
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News briefs
Adidas is joining many other investors in a new $200...
Adidas is joining many other investors in a new $200 million round of financing for Carbon that placed a $1.7 billion valuation on the company, higher than the $1.1 billion valuation of two other public supplier of 3D equipment and software, 3D Systems and Stratasys. Carbon's Digital Light Synthesis technology, ...
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News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
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News briefs
Adidas has reportedly reached an out-of-court settlement with M Design...
Adidas has reportedly reached an out-of-court settlement with M Design & Manufacturing, one of Forever 21's suppliers, in a trademark case claiming that Forever 21, a Los-Angeles based fast-fashion retailer, had violated trademark law by using Adidas' three-stripe mark. The terms of the settlement were not immediately disclosed. The lawsuit, ...
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News briefs
As part of the partnership between Adidas and Zalando, customers...
As part of the partnership between Adidas and Zalando, customers can create their own sneakers through Zalando.de. This has been an option for several years on the Adidas brand's online store with Miadidas, which enables consumers to pick their own colors, materials and soles. That same option has become available ...
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News briefs
Adidas, Nike and Rapha Racing were among the winners this...
Adidas, Nike and Rapha Racing were among the winners this year at the International Retail Property Market (Mapic) in Cannes earlier this month. Nike was named “Retailer of the Year.” Adidas' new flagship store on New York's Fifth Avenue was crowned for “Best Store Design.” Rapha's “clubhouse” cycling stores were ...
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News briefs
Kasper Rorsted, chief executive at the Adidas Group, was quoted...
Kasper Rorsted, chief executive at the Adidas Group, was quoted as saying in Bild am Sonntag during the weekend that the company would have a problem if one of its partners was found guilty of breaking the law. The quote was placed in the context of the Adidas group's partnership ...
