All Product articles – Page 16
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News briefsTechnogym introduces indoor bike for several connected training apps
Technogym has announced the launch of Technogym Ride in the U.S. market. The Technogym Ride is the first bike with a 22-inch screen that allows users to easily access their favorite training apps and content with a single login, including Zwift, Strava, Rouvy, Training Peaks, and entertainment apps such as ...
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News briefsDunlop Sports’ new international websites combine golf and racquet sports
Dunlop Sports’ new websites in the U.K./Europe, the U.S. and Australia combine its golf and racquet sports businesses. Dunlop is owned by Sumitomo Rubber Industries, a Japan-based tire and rubber company. In April 2022, Sumitomo added the Dunlop logo to the back of professional golfers’ headwear, thereby initiating the consolidation ...
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News briefsReebok Mexico teams up with sustainable designer
Reebok Mexico has collaborated with designer Mauro Garfias to create an upcycled collection that gives new life and function to once-recycled Reebok products. The collection debuted last week at the opening of Reebok Mexico’s headquarters in Mexico City.
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News briefsRihanna wears Salomons for Superbowl show
Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...
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News briefsBeyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
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News briefsBabolat increasingly focusing on padel
In an interview with French online sport publication Sportbuzzbusiness.fr, Babolat’s sales director, Olivier Plancon, said that the company now expects padel to become nearly as relevant for the company as tennis, which remains its main sales driver. Padel currently accounts for 25 percent of Babolat’s business in Europe, and 20 ...
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsUnder Armour and Volumental hope to improve shoe satisfaction
Under Armour is to beta-test a self-service version of the 3D foot scanners from Volumental in dedicated in-store, co-branded spaces. Designed for a shopper-led experience, the service will allow customers to take their own measurements and pinpoint the best-fitting model for their feet. A global rollout is planned for 2023 ...
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News briefsSaucony turns 125 and celebrates with new release
Saucony is celebrating its 125th anniversary with the release of its “lightest, fastest and energy-efficient shoe.” Endrophin Elite Source: Saucony The Endorphin Elite combines PWRRUN HG foam with an articulated and forked carbon plate, an upper of knitted fabric and mesh, and a “race-ready” midfoot webbing. The ...
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News briefsNike launches collaborative sneaker with Tiffany & Co.
Nike and Tiffany & Co. are releasing a Nike x Tiffany & Co Air Force 1 1837 sneaker, with a limited-edition sterling silver accessories range. The collaborative sneaker, made of black suede, features a Tiffany Blue-colored swoosh and sterling silver badges over each heel. The accessories include a shoe horn, ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsPolar expands into algorithm business as ingredient brand
Fitness software and product supplier Polar has launched a new website dedicated to the selling and licensing of its algorithms. The company offers full-service partnerships, from the configuration and implementation of algorithms into devices to marketing support, assisted by a dedicated team at Polar. The new offering is aimed at ...
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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SponsoredBosideng’s award-winning fabrics and products
The persistent pursuit of performance and sustainability is how the Chinese down jacket specialist drives innovation
