All Puma articles – Page 6
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News briefs
Puma to replace Nike as Lega Serie A’s technical sponsor
Puma and Lega Serie A have announced a new long-term partnership that will make the German sports brand the Italian league’s official technical partner from the start of the 2022/23 football season. In addition, the brand will be the official match ball provider for all games in Serie A, Primavera ...
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News briefsPuma is looking for 500 testers for the next phase of the Re:Suede project
Puma is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the Re:Suede sneaker and become part of the company’s experiment to find out if it is possible to produce a biodegradable version of the classic Suede, one of the ...
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News briefs
Puma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
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News briefs
Puma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
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Article
Puma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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Article
Puma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
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News briefs
Puma signs Puerto Rican music artist for motorsport lifestyle marketing
After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...
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News briefs
Panteres Grogues get support from Barça, and Puma
Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation ...
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Infographics & Data
International sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & Data
The largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Analysis
Market Analysis: The sports apparel market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports apparel brands including breakdown by region.
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News briefs
Nike is once again SportsPro’s most marketable brand
Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...
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Article
Puma becomes official apparel partner of e-sports organization Gen.G
Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...
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Article
Sporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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Infographics & Data
DTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & Data
Best-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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Infographics & Data
Earnings - Q1 2021 Results Puma
This earnings briefing includes the highlights of the Q1 results 2021 from Puma
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Article
Two new members on Puma’s executive board
Puma has promoted two executives to its board of management, effective June 1, to oversee the company’s finances and sales. Taking the place of Michael Lämmermann , Hubert Hinterseher has been promoted to the role of chief financial officer. Lämmermann, 59, has decided to retire after 28 years ...
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News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus . The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new ...
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News briefs
Puma teams up with Neymar Jr. and Fortnite
Puma has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x Puma Crazy Playground and Creative Hub and The Neymar Jr. Cup . This week, Neymar Jr. will become the first athlete to join Fortnite’s Icon Series as part of the current Season ...
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