All Puma articles – Page 6
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News briefsPuma joins Zero100
Puma has joined Zero100, a community of industry leaders that aims for a zero percent carbon, 100 percent digital supply chain. Zero100 has dual headquarters in London and New York City. Puma’s move comes after the company announced significant carbon emission cuts last year. In 2022, Puma announced that it ...
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsData leak at Puma’s Chilean e-com site
Puma representatives told Cybernews that they are investigating a data leak at its Chilean e-commerce site to establish what data has been taken and how the incident occurred. According to the website, private data that belongs to more than 230,000 Puma customers in the South American country has been found ...
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefsPuma named Global Top Employer 2023
Puma has been awarded the title ”Top Employer 2023” globally as an employer, receiving the award for four regions and 22 countries. The award, which is preceded by an extensive survey by the Top Employer Institute, was given to Puma for the first time in North and Latin America, while ...
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ArticleAnalysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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News briefsPuma gets CDP’s top marks for transparency on climate change
Puma has improved its “Climate Change” score from the CDP, the self-described “not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts.” The CDP’s scores follow the scale used in American public schools, which runs from best to worst, from ...
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News briefsMaria Valdes promoted to Puma chief product officer and board member
Source: Puma Maria Valdes Effective Jan. 1, 2023, Puma executive Maria Valdes will be promoted to chief product officer and a member of the board of management. Currently, Valdes is the GM of Puma’s largest business unit, sportstyle. In her new role, she will be responsible for ...
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ArticleOur comprehensive guide to circular business is out now
The circular economy: One of our industry’s most pressing economic, legal, and ethical issues. Our special edition is your in-depth guide.
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News briefsFila reorganizes global design and creative teams
Following the global 5-year strategic plan ”Winning together” released in February this year, Fila Holdings Corp. is reorganizing key global teams, announcing a change in marketing and design leadership to strengthen the company’s organizational capabilities. The global design team is led by Torsten Hochstetter, and the new Futura innovation team ...
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Infographics & DataFIFA World Cup 2022’s kit sponsors
These exclusive chart links the sportwear sponsors with their kits by national team for this year’s World Cup, in Qatar.
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ArticleFoot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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ArticleGulden returns to Adidas as CEO, Freundt heads Puma with immediate effect
Source: Maria Bayer / Puma CEO of Adidas from Jan. 1, 2023: Bjørn Gulden, currently CEO of Puma (until Nov. 11) On Nov. 8, the Adidas AG supervisory board announced the successor to its CEO Kasper Rorsted: Bjørn Gulden will be member and chairman of the executive ...
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ArticleRepairs: Old knowledge and future challenges
Regulations for the right to repair are underway. Although challenging, can these be a positive for brands, consumers, and the environment?
