All Sporting Goods Intelligence articles in Volume 34, Issue 23+24 – Page 2
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Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
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ArticleBrand owners to get more flexibility in cross-border EU Trademark Infringement disputes
The latest ECJ ruling and what it means in practical terms for brand owners who intend to prosecute cross-border trademark infringements
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News briefsPlanetics: Startup acquired by another startup
According to Internet portal munich-startup.de, Potsdam-based startup Khulula has acquired Planetics, a Munich-based marketplace for sustainable sporting goods. Last May, Planetics – founded in 2020 – was still announcing an expansion of its pre-seed round. Then, at the end of March, Planetics made public that it was looking for a ...
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C-Suite InterviewMario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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ArticleAlibaba Group CEO and Chairman resigns to head Alibaba Cloud
Daniel Zhang has unexpectedly resigned as CEO and Chairman of Alibaba Group. He has served as CEO for the past eight years and as Chairman for the past four years. Successors for these two vacant positions have already been determined: Joseph C. Tsai, currently Executive Vice Chairman, will succeed Zhang ...
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News briefsAsics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
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News briefsTmall pilot launches in Spain
As reported by German magazine WirtschaftWoche and other media, Alibaba has started to enter the European market with the first pilot of its B2C marketplace Tmall in Spain. Following Alibaba’s recently announced split into several divisions, one of them will be exclusively dedicated to internationalization. It remains to be seen ...
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefsStadium launches collaboration with para-alpine skier Ebba Årsjö
Source: Stadium Ebba Årsjö Swedish retail chain Stadium and Swedish para-alpine skier Ebba Årsjö are entering into a long-term collaboration next year. The main focus of the partnership is to inspire children and young people to try new sports and take on challenges in their own way, ...
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News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
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News briefsSafilo reshuffles top management for North America and Sports division
The Safilo Group has announced two top management appointments at its North American and sports division – two strategic areas for the group representing the company’s largest regional market and its fastest-growing segment. Francesco Rinaldi Ceroni was promoted to the position of President of Safilo’s Global Sports Division, whose portfolio ...
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News briefsXXL facing NOK 140 million tax bill
XXL ASA has received a reassessment from the Norwegian tax authorities relating to the group’s international transfer pricing model, leaving it owing nearly NOK 140 million. In its reassessment, the Norwegian tax authorities have increased the taxable income of XXL Sport and Villmark AS for 2015–2018, resulting in additional tax ...
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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ArticlePuma appoints new GM for China
Puma has appointed Shirley Li as its new General Manager in China as part of the company’s strategy to strengthen its business in the market.
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News briefseBay expands authenticity service to kids’ sneakers in the U.K.
Online marketplace eBay has announced that it has expanded its Authenticity Guarantee program to cover new and pre-owned kids’ sneakers sold in the U.K. for £100 or more. The company said that eligible sneakers in infant, toddler and kids’ sizing will go through the same process as adults’ shoes at ...
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News briefsLids appoints Ariel Sandler as head of brand and collaborations
Lids Sports Group has announced the appointment of Ariel Sandler as the company’s head of brand and collaborations. In this role, he will lead the company’s new branding department across partnerships, activations and brand development. Sandler has a sports and fashion background, having previously served in marketing and brand roles ...
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News briefsArena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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ArticleRockport files for bankruptcy protection again, CEO steps down
Forty years after introducing DresSports, considered the first classic dress shoe with a rubber sole, The Rockport Company filed for Chapter 11 bankruptcy protection for the second time in five years. The petition lists some $99.71 million in funded debt obligations and more than $63.1 million owed to its 20 ...
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Short stops
Short Stops Week 25, 2023
RETAIL & DISTRIBUTION +++ U.S.-based footwear brand Skechers, which operates a total of around 400 stores in India, opened its latest store in Pune, Maharashtra, at Amanora Mall last week +++ UK-based sustainable footwear brand Vivobarefoot has opened its first North American store in Vancouver’s Kitsilano district +++ Decathlon has ...
