All articles
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ArticleInternational Running Expo debuts with 200+ global exhibitors
The inaugural International Running Expo is set to unite the global running community at RAI Amsterdam this November.
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ArticleNike powers up its running shoes
Nike is testing Project Amplify, a powered running shoe with a built-in motor and drive system.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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ArticleRichard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleOn Running ranks among most innovative companies 2025
On Running joins the ranks of deep-tech and platform giants on Fast Company’s innovation list.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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ArticleIRX 2025 positions Amsterdam as a key meeting point for the running industry
Shirry Liram explains how IRX 2025 in Amsterdam wants to shape the future of running by connecting the people and ideas moving the industry forward.
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Market ReportsReport: The German Performance Running Market 2025
The Performance Running Market Germany 2025 Report delivers a clear picture of how runners in Germany choose, buy, and value their shoes. Based on a survey of 1,001 active runners and detailed pricing analysis, it reveals the consumer profile of runners, buying behavior, channel demand, brand preferences, price intelligence that maximize revenue, and the role sustainability plays in purchasing decisions.
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ArticleInternational Running Expo gets a headline partner
The Swiss performance brand steps up as lead partner for Europe’s first B2B running trade show in Amsterdam this November.
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AnalysisMarket Analysis: The global athletic footwear market 2024
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
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ArticleOrthoLite to open foaming plant in India
The US provider of comfort and performance foam for footwear says that the facility “marks a significant step forward in OrthoLite’s strategy to localize the entire product creation process.”
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ArticleNew running brand collaboration set to follow Puma x Saysky tie-up
Hoka has unveiled a collaboration with Swedish running label Unna on a limited-edition reimagining of the Speedgoat 2.
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WebinarWEBINAR: China outdoor apparel 2024–25: Strategic insights for the e-commerce market
This SGI Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends, and the approaches brands are using to strengthen their position in a competitive category.
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ArticleEndurance athletes need more support for sweat management
Sweat poses significant performance challenges and safety risks for endurance athletes, suggests a study.
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ArticleAsics to ramp up manufacturing in India
Asics will be ramping up Indian manufacturing from 30 to 40 percent over the next few years to ensure steady supply, a top executive has told Reuters, the country’s regulations forcing global brands to pause imports of footwear. The Indian government has mandated certain standards for various footwear segments, requiring ...
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WebinarWatch now: Decoding China’s sports footwear e-commerce market 2024–25
This SGI Expert Talk with Hot Pot China explores key trends, platform dynamics, and brand strategies that are reshaping the premium sports footwear category in e-commerce in 2024–25.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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ArticleDanish running brand MOVV gains ground in Europe
Running specialty retailers see high demand, and the brand is invited to the Sport 2000 Running Experts Fair.
