News and insights about brands in the sporting goods industry – Page 198
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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News briefs
Tessitura Taiana Virgilio, the Italian fabric developer based in...
Tessitura Taiana Virgilio, the Italian fabric developer based in Olgiate Comasco, has worked with The Woolmark Company to launch a new fabric designed for use in extreme performance. The new product, called Kinetech Wolf Wool, is a three-layer fabric, but engineered in a single woven structure, with one side made ...
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News briefs
Canada Goose began seeking Intuit designers for a special collection...
Canada Goose began seeking Intuit designers for a special collection in January of this year, and Project Atigi has now been extended and expanded. The Canadian outdoor brand is planning to commission 20 native designers from the Inuvialuit Settlement Region, Nunatsiavut, Nunavut and Nunavik – all four regions of the ...
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News briefs
Hummel, the Danish sportswear brand, has signed a four-year deal...
Hummel, the Danish sportswear brand, has signed a four-year deal to become the official technical kit supplier to the Wigan Warriors rugby club, whose previous sponsor was the Italian brand Erreà. Hummel will supply training apparel and leisurewear as well. The Warriors' new home and away kits will be revealed ...
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News briefs
Briko is launching a new cycling helmet that is said...
Briko is launching a new cycling helmet that is said to considerably raise the bar in terms of the cyclists' awareness of what is going on around them, for maximum safety. The Briko Cerebellum One features a smart microprocessor under the liner, complete with radar, front and rear full HD ...
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News briefs
Columbia Sportswear has purchased three buildings from Electro Scientific Industries...
Columbia Sportswear has purchased three buildings from Electro Scientific Industries (ESI), a firm specialized in laser applications. All lie within a quarter-mile of Columbia's current headquarters in Washington County, Oregon, and will expand it. The additional 200,000 square feet of space are costing about $33 million. The first building should ...
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News briefs
Nike has launched a special collection of sneakers developed together...
Nike has launched a special collection of sneakers developed together with Levi's. Nike's Air Force 1 Low and Air Force 1 High sneaker models have special design elements, such as laser-engraved double logos, including Levi's logo and Nike's Swoosh logo. The limited edition became available online and in selected Levi's stores ...
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News briefs
Reebok launched a limited collection of sneakers together with three...
Reebok launched a limited collection of sneakers together with three well-known sneaker stores in Germany on July 27. The collection's theme is “international food.” The prints on the shoe models show new interpretations of typical advertising for restaurants. Next to T-shirts, socks, caps and bags, Reebok is offering three limited ...
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News briefs
Columbia Sportswear has introduced in the U.S. a footwear line...
Columbia Sportswear has introduced in the U.S. a footwear line designed for both the city and the trail. The SH/FT Collection takes inspiration from the growing tendency among city dwellers to seek balance in their lives by heading to the outdoors. The idea, as Columbia puts it, is to allow ...
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News briefs
Nike has signed a two-year licensing deal to use some...
Nike has signed a two-year licensing deal to use some of New York City's logos on its merchandise. The logos in question include the New York Police Department's badge, the Fire Department's insignia, the taxi “T”, the Staten Island Ferry's logo, the leaf of the Parks Department and the bomb ...
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News briefs
Toray has developed the Summer Shield, a new fabric that...
Toray has developed the Summer Shield, a new fabric that is said to block 100 percent of light and more than 99 percent of harmful ultraviolet rays. According to the company, the temperature under canopy shelters incorporating the new fabric is 4°C to 7°C lower than with conventional fabrics. The ...
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News briefs
The Swimming division of Head Sport is developing a new...
The Swimming division of Head Sport is developing a new line of open-water neoprene suits. This expansion of the current line of suits is at the testing stage and will form part of Head's product introductions for 2020. The company will have a booth at the forthcoming International Triathlon Union ...
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Short stops
Fjallraven is expanding its partnership with Keswick Mountain Festival in...
Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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Millet is supporting Nahia Quincoces on her expedition to the...
Millet is supporting Nahia Quincoces on her expedition to the Lenin Peak, a 7,134-meter summit in Gorno-Badakhshan, on the border of Tajikistan and Kyrgyzstan
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News briefs
Macron is the new technical sponsor of United Volleys Frankfurt,...
Macron is the new technical sponsor of United Volleys Frankfurt, a young German volleyball club, founded in 2015, which competes in the Volleyball Bundesliga. The contract will run for four seasons, from 2019/20 to 2022/23. Macron is also expanding in the rugby segment through a three-year contract as the new ...
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Short stops
On Aug. 1, Jirí Pavlenka, the German national league's top goalkeeper...
On Aug. 1, Jirí Pavlenka, the German national league's top goalkeeper and member of the Czech national football club, signed a cooperation agreement with Reusch, the brand of highly technical ski gloves and goalkeeper gloves
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News briefs
Trent Alexander-Arnold, the 20-year-old right back for the Liverpool and...
Trent Alexander-Arnold, the 20-year-old right back for the Liverpool and English national football clubs, has signed a multi-year renewal of his endorsement deal with Under Armour. The original deal dates back to 2017. Over the past year, Alexander-Arnold has helped Liverpool win a sixth Champions League title and helped England reach ...
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Article
Intersport works with Amazon and SportMarken24 in Germany
Intersport Germany continues to expand the range of omni-channel services for its retail members. Most recently, the German-based retail cooperative opened new channels for targeted sales on third-party platforms.In addition to its own online platform, intersport.de, which operates out of its headquarters in Heilbronn, the company is now offering to ...
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News briefs
To celebrate the 50th anniversary of Man landing on the...
To celebrate the 50th anniversary of Man landing on the moon, Puma launched a special Space Explorer Pack collection on the 20th of July. The collection, which includes three models of athletic footwear and apparel, can be purchased on Asos, at Foot Locker and on the web shop of Puma. ...
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Article
Adidas maintains its guidance but warns about a global crisis
Commenting on the Adidas Group's latest results just after a much-criticized, temporary drop in the value of the yuan renmimbi, the company's chief executive, Kasper Rorsted, warned last Thursday that “everybody will lose” if the trade dispute between the U.S. and China escalates into a currency war, as it will ...
