News and insights about brands in the sporting goods industry – Page 198
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Intersport works with Amazon and SportMarken24 in Germany
Intersport Germany continues to expand the range of omni-channel services for its retail members. Most recently, the German-based retail cooperative opened new channels for targeted sales on third-party platforms.In addition to its own online platform, intersport.de, which operates out of its headquarters in Heilbronn, the company is now offering to ...
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To celebrate the 50th anniversary of Man landing on the...
To celebrate the 50th anniversary of Man landing on the moon, Puma launched a special Space Explorer Pack collection on the 20th of July. The collection, which includes three models of athletic footwear and apparel, can be purchased on Asos, at Foot Locker and on the web shop of Puma. ...
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Adidas maintains its guidance but warns about a global crisis
Commenting on the Adidas Group's latest results just after a much-criticized, temporary drop in the value of the yuan renmimbi, the company's chief executive, Kasper Rorsted, warned last Thursday that “everybody will lose” if the trade dispute between the U.S. and China escalates into a currency war, as it will ...
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Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
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McDavid has expanded its commercial activities in Germany. The producer...
McDavid has expanded its commercial activities in Germany. The producer of protective sports equipment is now the official business partner of the Borussia Monchengladbach football team for the 2019/20 season. The company will supply part of the bandages to the team. Marc-André ter Stegen, goalkeeper of FC Barcelona and of ...
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Adidas and Sportmaster join forces on the Russian market
Confirming our previous report on the subject, Adidas and the biggest Russian sports retailer announced that they had signed a new partnership agreement in a joint statement on July 23. For many years, Adidas had refused to sell it products to Sportmaster, focusing instead on its own large network of ...
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The former chief executive officer of the Adidas Group, Herbert...
The former chief executive officer of the Adidas Group, Herbert Hainer, will replace Uli Hoeness as chairman of the supervisory board of the FC Bayern Munich, the company controlling the homonymous football club, according to the business monthly Manager Magazin. Hainer, a passionate supporter of the team, in which Adidas ...
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The supervisory board of the Adidas Group has extended the...
The supervisory board of the Adidas Group has extended the contracts of Karen Parker, the executive board member responsible for human relations, and Harm Ohlmeyer, chief financial officer, for five years to 2025
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Skechers and Adidas have reached a settlement in their dispute...
Skechers and Adidas have reached a settlement in their dispute over footwear stripes. A filing by Skechers on July 29 at the U.S. District Court for the Central District of California asked for the dismissal without prejudice of a lawsuit brought by Adidas, which had claimed that Skechers' Goldie-Peaks shoe infringed its Three Stripes ...
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Adidas is reportedly considering putting a deposit on sports shoes...
Adidas is reportedly considering putting a deposit on sports shoes – as in Germany's “Pfandsystem” (Pfand means “deposit”) – similar to what is often done with plastic and glass bottles. According to reports in sportstextiles.com, the brand is exploring charging a returnable deposit of €10 on a pair of shoes ...
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The Australian golfer Greg Norman has become a brand ambassador...
The Australian golfer Greg Norman has become a brand ambassador for Garmin International, the Swiss-based company that brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. Norman, also known as the “The (Great White) Shark,” is a two-time winner of the British Open and ...
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VF Corp. has announced the appointment of Jan Van Mossevelde...
VF Corp. has announced the appointment of Jan Van Mossevelde as vice-president and general manager of Icebreaker for the EMEA region, effective with this coming autumn. He will replace Peter Ottervanger, who has decided to leave the brand to pursue new opportunities. Van Mossevelde joined VF in 2015, and since ...
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Ping has collaborated with Arccos Golf to offer smart grip...
Ping has collaborated with Arccos Golf to offer smart grip sensor technology on all its golf clubs
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News briefs
Bally is launching a special edition of its classic Bally...
Bally is launching a special edition of its classic Bally Champion sneaker in August. The new interpretation will be available in a limited edition of 1,851 pairs to celebrate the brand's founding year. The Champion sneaker was first launched in 1990 and was a favorite with the tennis stars Jakob ...
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Opro will be the official mouthguard partner for the Barbarians...
Opro will be the official mouthguard partner for the Barbarians vs. Fiji rugby match, which is taking place at London's Twickenham Stadium on Nov. 16
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News briefs
Nike and the Jordan Brand have become the official outfitters...
Nike and the Jordan Brand have become the official outfitters of the Basketball Africa League (BAL), the new professional league of 12 African teams. The brands will be supplying uniforms, warm-up apparel, socks and practice gear. Nike will supply six teams and the Jordan Brand the other six. Play is ...
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News briefs
Macron is the new kit sponsor for Unione Rugby Capitolina,...
Macron is the new kit sponsor for Unione Rugby Capitolina, a Roman club that belongs to the Italian Rugby Union. The partnership agreement will run for three years, starting in the 2019/20 season.
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News briefs
Poc has launched two new cycling helmets that can communicate...
Poc has launched two new cycling helmets that can communicate on the cyclist's behalf, to enhanced safety. The Tectal Race SPIN NFC and the Ventral Air SPIN NFC feature integrated near field communication (NFC) technology. The wearers can store their medical profiles in the helmets, and these could communicate the ...
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Dalbello is preparing to launch a new version of its...
Dalbello is preparing to launch a new version of its Panterra ski boot model, with improved features, as part of its winter 2019/20 collection
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News briefs
Nike has extended its partnership deal with the National Women's...
Nike has extended its partnership deal with the National Women's Soccer League (NWSL), the sport's highest level in the U.S., through 2022. The brand will remain the league's exclusive partner for uniforms, apparel and equipment. Nike first signed the deal in 2012, as a founding sponsor of the league.
