News and insights about brands in the sporting goods industry – Page 197
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News briefs
Skechers and Adidas have reached a settlement in their dispute...
Skechers and Adidas have reached a settlement in their dispute over footwear stripes. A filing by Skechers on July 29 at the U.S. District Court for the Central District of California asked for the dismissal without prejudice of a lawsuit brought by Adidas, which had claimed that Skechers' Goldie-Peaks shoe infringed its Three Stripes ...
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News briefs
Adidas is reportedly considering putting a deposit on sports shoes...
Adidas is reportedly considering putting a deposit on sports shoes – as in Germany's “Pfandsystem” (Pfand means “deposit”) – similar to what is often done with plastic and glass bottles. According to reports in sportstextiles.com, the brand is exploring charging a returnable deposit of €10 on a pair of shoes ...
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News briefs
McDavid has expanded its commercial activities in Germany. The producer...
McDavid has expanded its commercial activities in Germany. The producer of protective sports equipment is now the official business partner of the Borussia Monchengladbach football team for the 2019/20 season. The company will supply part of the bandages to the team. Marc-André ter Stegen, goalkeeper of FC Barcelona and of ...
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News briefs
Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
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Article
Adidas maintains its guidance but warns about a global crisis
Commenting on the Adidas Group's latest results just after a much-criticized, temporary drop in the value of the yuan renmimbi, the company's chief executive, Kasper Rorsted, warned last Thursday that “everybody will lose” if the trade dispute between the U.S. and China escalates into a currency war, as it will ...
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News briefs
To celebrate the 50th anniversary of Man landing on the...
To celebrate the 50th anniversary of Man landing on the moon, Puma launched a special Space Explorer Pack collection on the 20th of July. The collection, which includes three models of athletic footwear and apparel, can be purchased on Asos, at Foot Locker and on the web shop of Puma. ...
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Article
Intersport works with Amazon and SportMarken24 in Germany
Intersport Germany continues to expand the range of omni-channel services for its retail members. Most recently, the German-based retail cooperative opened new channels for targeted sales on third-party platforms.In addition to its own online platform, intersport.de, which operates out of its headquarters in Heilbronn, the company is now offering to ...
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News briefs
Trent Alexander-Arnold, the 20-year-old right back for the Liverpool and...
Trent Alexander-Arnold, the 20-year-old right back for the Liverpool and English national football clubs, has signed a multi-year renewal of his endorsement deal with Under Armour. The original deal dates back to 2017. Over the past year, Alexander-Arnold has helped Liverpool win a sixth Champions League title and helped England reach ...
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Short stops
On Aug. 1, Jirí Pavlenka, the German national league's top goalkeeper...
On Aug. 1, Jirí Pavlenka, the German national league's top goalkeeper and member of the Czech national football club, signed a cooperation agreement with Reusch, the brand of highly technical ski gloves and goalkeeper gloves
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News briefs
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at...
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at 1 Chome-13-12 Jingumae, Shibuya City. The refurbished location features enhanced services, including a dedicated Nike Women's floor. Additionally, customers can now reserve and scan products and benefit from instant checkout, among other new services, all through Nike App at Retail, ...
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News briefs
Vans has launched its loyalty program, Vans Family, in the...
Vans has launched its loyalty program, Vans Family, in the U.K. The casual-footwear brand introduced the program in the U.S. in February 2018. Since then, the platform has signed up more than eight million members, who receive access to exclusive contests, sneak previews of upcoming releases and other experiences.
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News briefs
Lotto Sport Italia has signed endorsement deals with two Spanish...
Lotto Sport Italia has signed endorsement deals with two Spanish pádel champions, Franco Stupaczuk and Matías “The Warrior” Diaz Sangiorgio. The two athletes have been partners on the World Pádel Tour (WPT) since last year. Diaz, 40, has been a professional player for 13 years and has won seven WPT ...
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News briefs
Puma has signed a long-term endorsement deal with Karsten Warholm,...
Puma has signed a long-term endorsement deal with Karsten Warholm, the current world champion in the 400-meter hurdles. Now 23, the Norwegian athlete began with the octathlon and decathlon, winning gold at the World Youth Championships in 2013 and silver at the European Junior Championships of 2015 before taking the ...
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News briefs
Fanatics has signed a long-term partnership deal with the Union...
Fanatics has signed a long-term partnership deal with the Union of European Football Associations (Uefa) that will see the company handle the merchandising and official fan shop for the events of Uefa's national teams. The deal is set to cover the Euro 2020 tournament, the Nations League Finals, the European ...
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News briefs
Nike is reportedly contemplating strategic options including the divesture of...
Nike is reportedly contemplating strategic options including the divesture of Hurley, the group's boardsports apparel brand. The information came just after that of the appointment of John Schweitzer as Hurley's chief executive and chief financial officer. He is replacing Bob Coombes, who was made general manager in 2015, with the ...
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News briefs
Nike has introduced Joyride, a new technology that combines the...
Nike has introduced Joyride, a new technology that combines the previous cushioning systems of Nike Air and Nike React. Joyride sets pods and about ten thousand foam beads in the soles of each shoe. The beads shift with wearers' motions and the size and shape of their feet, while the ...
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News briefs
Skechers has released the Shaq by Skechers collection with the...
Skechers has released the Shaq by Skechers collection with the retired NBA star Shaquille O'Neal. It is the first Skechers Kids line that the California-based footwear brand has designed specifically for basketball. The mid-height, lace-up sneakers are available in three colorways and have leather or knitted uppers, lightweight midsoles and ...
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News briefs
Reebok has launched its first maternity collection. The debut collection...
Reebok has launched its first maternity collection. The debut collection comprises leggings and tank tops, made with high-stretch fabric. The collection, which is already available in the U.S., will be on sale globally by this autumn.
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News briefs
Peak Performance of Sweden has launched a collection designed by...
Peak Performance of Sweden has launched a collection designed by Ben Gorham, founder of Byredo, a Swedish brand of fragrances, leathergoods, eyewear and other items. In Peak Performance's view, “Possessions of My Soul” attempts to connect the urban and outdoor segments. It is a unisex outdoor collection made with technical ...
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News briefs
In the wake of its first Manchester City product collection,...
In the wake of its first Manchester City product collection, Puma has signed a long-term deal with Pep Guardiola, manager of Manchester City FC. Guardiola will be serving as a brand ambassador, endorsing Puma products on and off the pitch, appearing in ad campaigns and advising Puma Football on the ...
