News and insights about brands in the sporting goods industry – Page 196
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Puma has doubled down on its return last year to...
Puma has doubled down on its return last year to basketball by signing an endorsement deal with R.J. Barret, who was the third pick in this year's NBA draft and has made the transition from Duke University to the New York Knicks
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Sympatex will start serial production of its thermo-formed waterproof inner...
Sympatex will start serial production of its thermo-formed waterproof inner shoe Utmospheric in early 2020. The company has completed prototyping with its clients but still has manufacturing slots available for partners looking to enter retail sales with Utmospheric in the winter of 2020/2021. The new facility's production capacity is capped ...
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Intersport will be the sports retail partner of The National...
Intersport will be the sports retail partner of The National Running Show being staged in Birmingham next Jan. 25-25
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Macron is the new technical sponsor of Petrarca Rugby, the...
Macron is the new technical sponsor of Petrarca Rugby, the historic rugby club based in the Italian city of Padua. Petrarca, founded in 1947, boasts 13 Championship titles and two Italian Cups. Le Coq Sportif was the club's previous sponsor.
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Sport 2000, the German buying group, has announced its sponsorship...
Sport 2000, the German buying group, has announced its sponsorship of 1. FC Köln, the well-known football club from Cologne. The deal is part of Sport 2000's partnership with 11Teamsports, which has been sponsoring the same football club since July 2019. Sport 2000 undertook a similar sponsorship of VfB Stuttgart's Mercedes-Benz ...
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Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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Anta’s revenues soar by 40%, boosted by Fila
Anta Sports Products kept the momentum going in the first half of 2019, with a sales increase of 40.3 percent to 14,810 million yuan renminbi (€1.9bn-$2.1bn), driven by a very strong performance from Fila, which Anta licenses in China.This led to a 27.7 percent jump in comprehensive net income attributable to ...
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According to the British newspaper The Telegraph, the Jordan Brand...
According to the British newspaper The Telegraph, the Jordan Brand is working on its first endorsement deal with a football player, Raheem Sterling of Manchester City, who is in the final year of his contract with Nike and may now have been offered as much as £100 million (€110m-$122m)
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Altra, the running brand recently acquired by VF Corp., has...
Altra, the running brand recently acquired by VF Corp., has hired Andrew Conley as its director of global product. Conley has spent his entire career in running shoes. He was most recently with Hoka One One, helping to expand the women's line and overseeing the launch of the Carbon X ...
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Adidas, Nike and Puma have joined the Global Fashion Pact...
Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly ...
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Adidas has filed an opposition to J.Crew's trademark application for...
Adidas has filed an opposition to J.Crew's trademark application for a design of five parallel stripes, to be used on apparel and on such accessories as business card cases and various kinds of bags. The Trial and Appeals Board of the U.S. Patent and Trademark Office has suspended the application ...
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Adidas Originals has cooperated with Arizona Iced Tea for a...
Adidas Originals has cooperated with Arizona Iced Tea for a limited edition of sneakers, priced at 99 cents (€0.88) per pair – the same as a can of iced tea. There were two models, the Continental 80 and the Yung 1, each available in two designs matching that of an ...
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Adidas has signed multi-year endorsement deal with the world's number-one...
Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include ...
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Although it already sponsors a few e-sports teams, Adidas has...
Although it already sponsors a few e-sports teams, Adidas has signed its first sponsorship deal with an individual e-sports athlete: Tyler Blevins, better known as Ninja. Blevins is a professional gamer and gaming streamer who raised eyebrows in the videogame world at the start of August by switching his streaming ...
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As part of Adidas' “She Breaks Barriers” initiative, Stadium will...
As part of Adidas' “She Breaks Barriers” initiative, Stadium will be broadcasting the stories of struggle and success of a roster of star female athletes. Stadium is a 24/7 multi-platform sports network, featuring exclusive live and on-demand games and events. The special two-part broadcast, which began on Aug. 26, is ...
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Zanier has started a contest that allows customers to design...
Zanier has started a contest that allows customers to design glove models in the Go Wild collection for the 2020/21 season. A team at Zanier will first select the three best products from the submissions. The winner will be nominated by the online community on Facebook. The best design will ...
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Trading in Amer Sports shares in Nasdaq Helsinki was suspended...
Trading in Amer Sports shares in Nasdaq Helsinki was suspended on Aug. 26 as the Mascot Bidco consortium got permission to redeem all minority shares not yet tendered
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Arc'teryx, a brand of Amer Sports, has introduced a climbing...
Arc'teryx, a brand of Amer Sports, has introduced a climbing jacket that uses a new, proprietary face fabric called Fortius Air 20. The Proton LT Hoody jacket has been described by Arc'teryx as “the most durable and insulated climbing jacket to date.” The Fortius 20 face fabric offers hardwearing durability ...
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Napapijri, a brand of VF Corp., has announced that the...
Napapijri, a brand of VF Corp., has announced that the Skiddo Infinity, the latest version of its Skidoo jacket, can be recycled at the end of its life. The jacket uses Econyl recycled Nylon 6, from Aquafil. Napapijri invites buyers of the product to register the purchase date online, with ...
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Under Armour and Zalando have joined forces for a new...
Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...
