News and insights about brands in the sporting goods industry – Page 196
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News briefs
Altra, the running brand recently acquired by VF Corp., has...
Altra, the running brand recently acquired by VF Corp., has hired Andrew Conley as its director of global product. Conley has spent his entire career in running shoes. He was most recently with Hoka One One, helping to expand the women's line and overseeing the launch of the Carbon X ...
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According to the British newspaper The Telegraph, the Jordan Brand...
According to the British newspaper The Telegraph, the Jordan Brand is working on its first endorsement deal with a football player, Raheem Sterling of Manchester City, who is in the final year of his contract with Nike and may now have been offered as much as £100 million (€110m-$122m)
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Article
Anta’s revenues soar by 40%, boosted by Fila
Anta Sports Products kept the momentum going in the first half of 2019, with a sales increase of 40.3 percent to 14,810 million yuan renminbi (€1.9bn-$2.1bn), driven by a very strong performance from Fila, which Anta licenses in China.This led to a 27.7 percent jump in comprehensive net income attributable to ...
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Sport 2000, the German buying group, has announced its sponsorship...
Sport 2000, the German buying group, has announced its sponsorship of 1. FC Köln, the well-known football club from Cologne. The deal is part of Sport 2000's partnership with 11Teamsports, which has been sponsoring the same football club since July 2019. Sport 2000 undertook a similar sponsorship of VfB Stuttgart's Mercedes-Benz ...
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News briefs
Li Ning has signed RJ Hampton to a five-year footwear...
Li Ning has signed RJ Hampton to a five-year footwear and apparel endorsement deal. A signature shoe will be released this autumn. According to ESPN, which reported about the deal, the American basketball talent is projected to join the NBA in 2020. He currently plays for the New Zealand Breakers ...
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Titleist has launched a new range of T-Series irons, featuring...
Titleist has launched a new range of T-Series irons, featuring advanced technology for increased ball speed and clubhead stability, available at retail from Aug. 30
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News briefs
Nike has extended its partnership deal with the National Women's...
Nike has extended its partnership deal with the National Women's Soccer League (NWSL), the sport's highest level in the U.S., through 2022. The brand will remain the league's exclusive partner for uniforms, apparel and equipment. Nike first signed the deal in 2012, as a founding sponsor of the league.
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Dalbello is preparing to launch a new version of its...
Dalbello is preparing to launch a new version of its Panterra ski boot model, with improved features, as part of its winter 2019/20 collection
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News briefs
Poc has launched two new cycling helmets that can communicate...
Poc has launched two new cycling helmets that can communicate on the cyclist's behalf, to enhanced safety. The Tectal Race SPIN NFC and the Ventral Air SPIN NFC feature integrated near field communication (NFC) technology. The wearers can store their medical profiles in the helmets, and these could communicate the ...
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News briefs
Macron is the new kit sponsor for Unione Rugby Capitolina,...
Macron is the new kit sponsor for Unione Rugby Capitolina, a Roman club that belongs to the Italian Rugby Union. The partnership agreement will run for three years, starting in the 2019/20 season.
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News briefs
Nike and the Jordan Brand have become the official outfitters...
Nike and the Jordan Brand have become the official outfitters of the Basketball Africa League (BAL), the new professional league of 12 African teams. The brands will be supplying uniforms, warm-up apparel, socks and practice gear. Nike will supply six teams and the Jordan Brand the other six. Play is ...
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Opro will be the official mouthguard partner for the Barbarians...
Opro will be the official mouthguard partner for the Barbarians vs. Fiji rugby match, which is taking place at London's Twickenham Stadium on Nov. 16
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News briefs
Bally is launching a special edition of its classic Bally...
Bally is launching a special edition of its classic Bally Champion sneaker in August. The new interpretation will be available in a limited edition of 1,851 pairs to celebrate the brand's founding year. The Champion sneaker was first launched in 1990 and was a favorite with the tennis stars Jakob ...
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Ping has collaborated with Arccos Golf to offer smart grip...
Ping has collaborated with Arccos Golf to offer smart grip sensor technology on all its golf clubs
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News briefs
VF Corp. has announced the appointment of Jan Van Mossevelde...
VF Corp. has announced the appointment of Jan Van Mossevelde as vice-president and general manager of Icebreaker for the EMEA region, effective with this coming autumn. He will replace Peter Ottervanger, who has decided to leave the brand to pursue new opportunities. Van Mossevelde joined VF in 2015, and since ...
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News briefs
The Australian golfer Greg Norman has become a brand ambassador...
The Australian golfer Greg Norman has become a brand ambassador for Garmin International, the Swiss-based company that brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. Norman, also known as the “The (Great White) Shark,” is a two-time winner of the British Open and ...
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Article
Adidas and Sportmaster join forces on the Russian market
Confirming our previous report on the subject, Adidas and the biggest Russian sports retailer announced that they had signed a new partnership agreement in a joint statement on July 23. For many years, Adidas had refused to sell it products to Sportmaster, focusing instead on its own large network of ...
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News briefs
The former chief executive officer of the Adidas Group, Herbert...
The former chief executive officer of the Adidas Group, Herbert Hainer, will replace Uli Hoeness as chairman of the supervisory board of the FC Bayern Munich, the company controlling the homonymous football club, according to the business monthly Manager Magazin. Hainer, a passionate supporter of the team, in which Adidas ...
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The supervisory board of the Adidas Group has extended the...
The supervisory board of the Adidas Group has extended the contracts of Karen Parker, the executive board member responsible for human relations, and Harm Ohlmeyer, chief financial officer, for five years to 2025
