News and insights about brands in the sporting goods industry – Page 203
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News briefs
For three years beginning this September, Wilson will be providing...
For three years beginning this September, Wilson will be providing the official game ball for the Basketball Champions League. The Evo Nxt, as it is called, was designed by Wilson Labs for the speed of modern basketball and to enhance shooting, handling and grip. It combines the durability, feel and ...
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Outerknown, the Californian lifestyle brand founded by Kelly Slater and...
Outerknown, the Californian lifestyle brand founded by Kelly Slater and John Moore, has created the world's first boardshorts made from 100 percent Australian merino wool. The new Woolaroo shorts have been developed together with and certified by The Woolmark Company. The Woolaroo boardshorts are available in dark teal, herb and ...
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News briefs
CMP, the Italian brand owned by the F.lli Campagnolo group,...
CMP, the Italian brand owned by the F.lli Campagnolo group, has revamped its Lab collection for spring/summer 2020, producing what it describes as a lighthearted take on sportswear for “urban travelers.” The idea was to take the brand's usual technical apparel and retain much of the comfort and functionality while ...
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News briefs
In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Nike has extended its five-year-old sponsorship of the Brighton football...
Nike has extended its five-year-old sponsorship of the Brighton football club, which plays in the English Premier League
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Macron has extended its technical sponsorship deal with Club Brugge,...
Macron has extended its technical sponsorship deal with Club Brugge, a football club that competes in the Belgian first division, based in Bruges
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News briefs
PrimaLoft has developed a new thin textile platform, called PrimaLoft...
PrimaLoft has developed a new thin textile platform, called PrimaLoft Next, that insulates and breathes without being bulky, with an expanded color palette. It pairs with shell and liner fabrics and is suitable for next-to-skin and standalone applications. The platform's first collection is the Evolve Series, designed to mimic animal fur. ...
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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News briefs
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
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News briefs
Le Coq Sportif has signed a six-year partnership deal with...
Le Coq Sportif has signed a six-year partnership deal with the Paris Opera Ballet that will see the French brand become the official technical supplier of the Opera's Ballet and dance school. Le Coq Sportif will supply the outfits for their sporting activities, which will be designed in collaboration with ...
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News briefs
Cornilleau is taking pool to the poolside with what the...
Cornilleau is taking pool to the poolside with what the company claims is the first genuine outdoor billiards table. From July 11 to August 25, the Hyphen will be on display in a preview for the “Garden Parvis” summer arrangements at La Défense, the Parisian business district just outside the ...
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News briefs
Hyosung is launching a new elastane product from its Creora...
Hyosung is launching a new elastane product from its Creora brand that is to serve the endurance sports apparel market. The new Creora ActiFit elastane is said to offer more durability, higher levels of resistance to chlorine and UV, and better shape and recovery. These features best suit endurance sports ...
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News briefs
Rip Curl has signed a five-year global licensing deal for...
Rip Curl has signed a five-year global licensing deal for eyewear with ADCL, the French designer and distributor of optical frames and sunglasses. The two companies have been working together in the European eyewear market since 2008, and over that period Rip Curl has achieved annual eyewear sales of 300,000 ...
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Life Fitness is the official fitness equipment partner for the...
Life Fitness is the official fitness equipment partner for the Wimbledon tennis tournament, which will come to an end on July 14
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News briefs
Puma will be supporting the Museum of European and Mediterranean...
Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a ...
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News briefs
Joma will be the new technical sponsor of Spain's national...
Joma will be the new technical sponsor of Spain's national futsal league, the Liga Nacional de Fútbol Sala (LNFS). For five seasons as of 2019/2020, the Spanish sports footwear and apparel brand will be supplying official game balls for all LNFS matches for the Primera División – regular league play, ...
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News briefs
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the...
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North ...
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News briefs
On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
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Mizuno JPX919 Hot Metal irons have been honored as “Most...
Mizuno JPX919 Hot Metal irons have been honored as “Most Wanted” game improvement irons of 2019 by MyGolfSpy.com
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News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
