News and insights about brands in the sporting goods industry – Page 203
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Short stops
Dale of Norway, now a property of Groupe Rossignol, has...
Dale of Norway, now a property of Groupe Rossignol, has renewed its sponsorship agreement with the Norwegian Alpine Ski Federation – until 2022
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Puma Golf has signed Carlos Pigem to a shoe and...
Puma Golf has signed Carlos Pigem to a shoe and clothing deal. The European Challenge Tour player will wear pieces from Puma's SS'19 Collection as well as the brand's Ignite Pwradapt golf shoes. Pigem, who is 28 years old, turned professional in 2013.
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Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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Black Diamond has developed a light performance T-shirt made from...
Black Diamond has developed a light performance T-shirt made from Australian Merino wool, in partnership with The Woolmark Company. The T-shirt, which is called Rhythm Tee, is the first product from Black Diamond's new SolutionWool layering system. The collection uses Nuyarn, an ultralight and stretchy baselayer designed for high output ...
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Lotto Sport Italia has become the technical sponsor of Team...
Lotto Sport Italia has become the technical sponsor of Team Empire, the Russian e-sports team. Earlier this month, while wearing Lotto colors, Team Empire won the Rainbow Six Siege Season 9 Finals in Milan, avenging its loss to G2 in Montreal in February. For the next three years, Lotto will ...
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Kappa has signed a three-year partnership with Fanatics to become...
Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...
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Woolrich International has appointed Stefano Saccone as its new chief...
Woolrich International has appointed Stefano Saccone as its new chief executive. Saccone joins from VF Corp., where he spent seven years, most recently as vice-president/general manager of Vans. Prior to VF Corp., he held marketing roles at Ralph Lauren, and served as general manager of sportswear and action sports at ...
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Mascot Bidco, the investment vehicle of Anta Sports Products and...
Mascot Bidco, the investment vehicle of Anta Sports Products and other investors for the takeover of Amer Sports, said earlier this month that the District Court of Helsinki decided on May 8 to appoint a trustee, Timo Kaisanlahti, as an arbitrator to help finalize the redemption of the remaining shares ...
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ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Rodger Parker of Los Angeles has invented a bicycle that...
Rodger Parker of Los Angeles has invented a bicycle that not only eliminates greasy chains but multiplies the power of each pedal stroke. Parker applied for a patent in 2016 and spent the intervening years, as well as about $250,000 in cash, finding a way to improve the mechanics of ...
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Arc'teryx, a brand of Amer Sports, is partnering with Leave...
Arc'teryx, a brand of Amer Sports, is partnering with Leave No Trace Center for Outdoor Ethics, an organization based in Boulder, Colorado, that helps protect the outdoors by teaching people to enjoy it responsibly. The partnership is carried on via Arc'teryx' “In My Backyard” grant program, which supports projects that ...
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After Getafe, Leganés and Villarreal, Joma Sport has expanded its...
After Getafe, Leganés and Villarreal, Joma Sport has expanded its sponsorship roster with a fourth Spanish pro football team, SD Eibar of LaLiga. The sportswear brand will be the club's exclusive official technical sponsor from July 1 and during the 2019/2020 season. Eibar was formerly with Puma. In addition, Joma ...
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Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
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Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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Jane Fonda, the 81-year-old actress and activist who started the...
Jane Fonda, the 81-year-old actress and activist who started the aerobic fitness movement for women, is launching the first activewear collection under her own name on July 5, according to WWD. It will be available on Evine Live as interactive video and an e-commerce company in the U.S. whose live ...
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Sergio Tacchini is the technical sponsor of the 55th edition...
Sergio Tacchini is the technical sponsor of the 55th edition of Torneo Avvenire, the tennis tournament for players under 16 that will take place in June in Milan, at the Ambrosiano Tennis Club. This marks the second year the brand has partnered with the tournament.
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Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...
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BASF 3D Printing Solutions, a subsidiary of BASF, is working...
BASF 3D Printing Solutions, a subsidiary of BASF, is working with Ecco on the development of a new approach to 3D printing for footwear. They are partnering in this project with Origin, an open-platform provider of additive 3D printing services, with the aim of developing a solution for mass production ...
