News and insights about brands in the sporting goods industry – Page 203
-
News briefs
On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
-
Short stops
Mizuno JPX919 Hot Metal irons have been honored as “Most...
Mizuno JPX919 Hot Metal irons have been honored as “Most Wanted” game improvement irons of 2019 by MyGolfSpy.com
-
News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
-
Short stops
Shock Absorber is the sports bra partner of This Mum...
Shock Absorber is the sports bra partner of This Mum Runs, the U.K.-based women's running community with 50,000 members
-
Article
Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
-
Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
-
News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
-
News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
-
News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
-
Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
-
News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
-
Short stops
TaylorMade has announced a collaboration with Peter Millar, the premium...
TaylorMade has announced a collaboration with Peter Millar, the premium American lifestyle brand, on a new range of performance golf apparel
-
News briefs
BasicNet has announced a new multi-year partnership deal with Genoa...
BasicNet has announced a new multi-year partnership deal with Genoa C.F.C. taking the place of Lotto. Kappa had previously sponsored the Italian football club, in the late 1990s. Under the terms of the new agreement, the club's teams will be wearing products of BasicNet's brands including Kappa, Robe di Kappa, ...
-
News briefs
VF Corp. has appointed Cameron Bailey as vice-president of global...
VF Corp. has appointed Cameron Bailey as vice-president of global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in manufacturing ...
-
Short stops
Puma has signed an endorsement deal with Armand “Mondo” Duplantis,...
Puma has signed an endorsement deal with Armand “Mondo” Duplantis, the 19-year-old pole vaulter who holds the Under-20 record of 6.05 m
-
News briefs
Under Armour has made Sean Eggert its senior vice president...
Under Armour has made Sean Eggert its senior vice president of global sports marketing. He will be reporting to Alessandro de Pestel, chief marketing officer. Eggert was last with Red Bull, where he was in charge of about 160 initiatives, such as a recent partnership with USA Basketball, several action ...
-
News briefs
Under Armour plans to open its first store in the...
Under Armour plans to open its first store in the Nordic countries in September. It will be located in Stockholm's Mall of Scandinavia, which is right next to the Swedish National football stadium, Friends Arena. At a little over 200 square meters, the store will display the breadth of the ...
-
News briefs
Ecco Golf has been awarded a Red Dot Award for...
Ecco Golf has been awarded a Red Dot Award for its S-Lite golf shoe. The Red Dot awards look at products from nearly 50 categories, and honor products for their excellence in design. The S-Lite is described as the lightest leather golf shoe that Ecco Golf has ever produced. The ...
-
News briefs
New Balance has partnered with Genies, the maker of digital...
New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance ...
-
News briefs
Expanding its digital marketing operations, Uhlsport launched a blog with...
Expanding its digital marketing operations, Uhlsport launched a blog with a focus on goalkeepers on June 6. According to the German company, almost half of the goalkeepers playing in German first-league football clubs are partners of Uhlsport. The blog features a combination of news on top goalkeepers and football teams ...
