News and insights about brands in the sporting goods industry – Page 200
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Macron has extended its technical sponsorship deal with Club Brugge,...
Macron has extended its technical sponsorship deal with Club Brugge, a football club that competes in the Belgian first division, based in Bruges
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Nike has extended its five-year-old sponsorship of the Brighton football...
Nike has extended its five-year-old sponsorship of the Brighton football club, which plays in the English Premier League
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Outerknown, the Californian lifestyle brand founded by Kelly Slater and...
Outerknown, the Californian lifestyle brand founded by Kelly Slater and John Moore, has created the world's first boardshorts made from 100 percent Australian merino wool. The new Woolaroo shorts have been developed together with and certified by The Woolmark Company. The Woolaroo boardshorts are available in dark teal, herb and ...
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CMP, the Italian brand owned by the F.lli Campagnolo group,...
CMP, the Italian brand owned by the F.lli Campagnolo group, has revamped its Lab collection for spring/summer 2020, producing what it describes as a lighthearted take on sportswear for “urban travelers.” The idea was to take the brand's usual technical apparel and retain much of the comfort and functionality while ...
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In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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For three years beginning this September, Wilson will be providing...
For three years beginning this September, Wilson will be providing the official game ball for the Basketball Champions League. The Evo Nxt, as it is called, was designed by Wilson Labs for the speed of modern basketball and to enhance shooting, handling and grip. It combines the durability, feel and ...
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Having signed a long-term deal to become the sponsor of...
Having signed a long-term deal to become the sponsor of Spain's LaLiga football league as of 2019/20, Puma has released its official game ball for all matches in LaLiga Santander and LaLiga 1|2|3. The German sporting goods brand has introduced a number of features. The ball consists of 18 thermally ...
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Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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Speedo has become the exclusive swimwear supplier for this year's...
Speedo has become the exclusive swimwear supplier for this year's Barcelona Triathlon by Santander race
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Dunlop has extended its partnerships as the official ball sponsor...
Dunlop has extended its partnerships as the official ball sponsor at four Association of Tennis Professionals (ATP) and Women's Tennis Association (WTA) tournaments. The revised partnerships will see the brand provide the new Dunlop ATP Official Ball for major European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ...
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Under Armour has signed a deal that makes it...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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The North Face has appointed Tina Rolén as its new...
The North Face has appointed Tina Rolén as its new marketing director for the EMEA region, taking the place of Kathy Hines. Rolén joined VF last September as EMEA marketing director for Vans. Prior to that, she had worked for two years as worldwide marketing director for Haglöfs, the Swedish ...
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VF Corp. has appointed Cameron Bailey as vice-president of its...
VF Corp. has appointed Cameron Bailey as vice-president of its global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in ...
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VF Corp. has appointed Denny Bruce as global brand president...
VF Corp. has appointed Denny Bruce as global brand president of Williamson Dickie Mfg. Co. (Dickies), replacing Philip Williamson, who will move into a brand ambassador's role
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Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as...
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as its chief executive and chief financial officer. Schweitzer is replacing Bob Coombes, who was made general manager in 2015, with the departure of Hurley's founder and CEO, Bob Hurley. Schweitzer has been with Nike since 2000 and first served in ...
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Nike and the Paris Saint-Germain (PSG) football club have announced...
Nike and the Paris Saint-Germain (PSG) football club have announced that they are extending their technical partnership until 2032. Nike will provide the kit for the PSG's men's and women's sections as well as their handball team. The exact figure of the new deal has not been unveiled. Nike has ...
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Nike has announced that it is signing on to the...
Nike has announced that it is signing on to the Fashion Industry Charter for Climate Action, an environmental commitment under the United Nations (UN) Framework Convention on Climate Change. The Charter, which was launched at COP24 in Katowice, Poland, in December 2018, goes beyond previous industry-wide commitments. It targets a ...
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Anta Sports Products, the new owner of Amer Sports, has...
Anta Sports Products, the new owner of Amer Sports, has denied once again allegations of falsifying its accounts. The latest claim came from a U.S.-based short seller, Muddy Waters, which said that the Chinese company had fraudulently boosted its reported profit margins through the control it has on its distributors. ...
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Amer Sports has completed the divestment of Mavic, which is...
Amer Sports has completed the divestment of Mavic, which is now the property of a private equity firm, Regent. The sale will have no impact of Amer's results. The group's cycling business was already listed as discontinued in its financial results for 2018.
