News and insights about brands in the sporting goods industry – Page 199
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Short stops
Mark King, a former president of Adidas North America who...
Mark King, a former president of Adidas North America who is now 60 years old, has been made chief executive of Taco Bell, one of the American fast-food chains owned by Yum! Brands
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News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
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The new face of Adidas x Stella McCartney for its...
The new face of Adidas x Stella McCartney for its autumn/winter 2019 collection is Grimes, the 31-year-old Canadian singer and environmental activist. The artist previously collaborated with McCartney in 2016, when she joined Madonna's daughter and Amanda Stenberg in a video to promote McCartney's Pop perfume.
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Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
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Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
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Adidas has come up with a new video ad, titled...
Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which ...
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News briefs
Archroma is introducing Lurapret N5396 & N5392 liq, a new...
Archroma is introducing Lurapret N5396 & N5392 liq, a new water-based VOC polyurethane (PU) polymer coating. The innovation was presented at the recent ITMA exhibition in Barcelona. With the growing demand for more sustainable technologies, the coatings that are used in the textile industry to achieve features such as waterproofness, ...
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Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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Fila and Weekday have launched a 20-piece collaborative collection for...
Fila and Weekday have launched a 20-piece collaborative collection for spring/summer 2019, inspired by the 1990s rave culture
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Article
Record Q2 results for Columbia
Columbia Sportswear's net income rocketed by 137 percent to $23.0 million in the seasonally small second quarter ended June 30. One of the drivers was an exceptionally strong counter-seasonal business with Columbia's line of performance fishing gear, PFG, which is approaching an annual turnover of $200 million.The group's quarterly revenues ...
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News briefs
Joma will be the new technical sponsor of Spain's national...
Joma will be the new technical sponsor of Spain's national futsal league, the Liga Nacional de Fútbol Sala (LNFS). For five seasons as of 2019/2020, the Spanish sports footwear and apparel brand will be supplying official game balls for all LNFS matches for the Primera División – regular league play, ...
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News briefs
Puma will be supporting the Museum of European and Mediterranean...
Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a ...
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Life Fitness is the official fitness equipment partner for the...
Life Fitness is the official fitness equipment partner for the Wimbledon tennis tournament, which will come to an end on July 14
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Rip Curl has signed a five-year global licensing deal for...
Rip Curl has signed a five-year global licensing deal for eyewear with ADCL, the French designer and distributor of optical frames and sunglasses. The two companies have been working together in the European eyewear market since 2008, and over that period Rip Curl has achieved annual eyewear sales of 300,000 ...
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News briefs
Hyosung is launching a new elastane product from its Creora...
Hyosung is launching a new elastane product from its Creora brand that is to serve the endurance sports apparel market. The new Creora ActiFit elastane is said to offer more durability, higher levels of resistance to chlorine and UV, and better shape and recovery. These features best suit endurance sports ...
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Cornilleau is taking pool to the poolside with what the...
Cornilleau is taking pool to the poolside with what the company claims is the first genuine outdoor billiards table. From July 11 to August 25, the Hyphen will be on display in a preview for the “Garden Parvis” summer arrangements at La Défense, the Parisian business district just outside the ...
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Le Coq Sportif has signed a six-year partnership deal with...
Le Coq Sportif has signed a six-year partnership deal with the Paris Opera Ballet that will see the French brand become the official technical supplier of the Opera's Ballet and dance school. Le Coq Sportif will supply the outfits for their sporting activities, which will be designed in collaboration with ...
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News briefs
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
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Short stops
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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News briefs
PrimaLoft has developed a new thin textile platform, called PrimaLoft...
PrimaLoft has developed a new thin textile platform, called PrimaLoft Next, that insulates and breathes without being bulky, with an expanded color palette. It pairs with shell and liner fabrics and is suitable for next-to-skin and standalone applications. The platform's first collection is the Evolve Series, designed to mimic animal fur. ...
