News and insights about brands in the sporting goods industry – Page 204
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News briefs
Brandplus is the new footwear licensee of O'Neill. The cooperation...
Brandplus is the new footwear licensee of O'Neill. The cooperation started with this year's spring/summer 2019 season. Pointbreak, a subsidiary of Brandplus, has the licensing rights for the member states of the European Union, Russia, Norway, Serbia, Switzerland, Lichtenstein, Monaco, Kosovo, Macedonia, Bosnia-Herzegovina, Montenegro and Turkey. Brandplus was created in ...
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News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
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News briefs
Danny MacAskill, the mountain-biker known for combining urban and outdoor...
Danny MacAskill, the mountain-biker known for combining urban and outdoor styles, has signed a sponsorship deal with Adidas Outdoor. MacAskill has been wearing Adidas' Five Ten shoe brand for about a decade, but Adidas has decided to stop using the Five Ten brand name, and the athlete will now be ...
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News briefs
VF Corp. has entered into a partnership with Tmall, the...
VF Corp. has entered into a partnership with Tmall, the Chinese B2C e-commerce platform and marketplace owned by Alibaba Group. VF is hoping to glean insights into the Chinese market in terms of buyers, growth opportunities, product design and assortment. This is not the American company's first collaboration with the ...
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Short stops
Nike plans to open its first European House of Innovation...
Nike plans to open its first European House of Innovation in Paris, at 79 avenue des Champs-Elysées, in December
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News briefs
Spyder has renewed and expanded its sponsorship of the U.S....
Spyder has renewed and expanded its sponsorship of the U.S. Ski Team through the year 2023. The American sportswear company has been the team's exclusive supplier of official apparel since 1989. It will be designing and supplying men's and women's uniforms not only for the Alpine team, as before, but ...
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Macron is the new technical sponsor of the Zebre Rugby...
Macron is the new technical sponsor of the Zebre Rugby Club, the Italian professional rugby union team that competes in the Pro14 and EPCR Challenge Cup competitions. The club, which was founded in 1973, is based in Parma, in Italy's northwest.
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News briefs
Mammut is asking owners of its Generation 3.0 avalanche airbags...
Mammut is asking owners of its Generation 3.0 avalanche airbags to ensure that the airbag balloon is correctly attached to the inflation system or else get in touch with the company's customer service department. An improperly attached airbag can lose volume too quickly after inflation. The request is addressed specifically ...
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Article
Nike releases Impact Report for FY2018
Nike has released its Impact Report for the fiscal year ended on May 31, 2018. The report focuses on the company's 2020 targets and priorities across its value chain and for its stakeholders. Last year, among its priority issues, the company identified “Diversity and Equal Opportunity” and “Climate Change Risks” ...
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News briefs
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German...
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German marathon runner, for the next two years. The cooperation with Blum, who won the Cologne Marathon last year, is part of Brooks Running's “Brooks Run Happy Team” social media campaign.
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News briefs
BASF 3D Printing Solutions, a subsidiary of BASF, is working...
BASF 3D Printing Solutions, a subsidiary of BASF, is working with Ecco on the development of a new approach to 3D printing for footwear. They are partnering in this project with Origin, an open-platform provider of additive 3D printing services, with the aim of developing a solution for mass production ...
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News briefs
Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...
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News briefs
Sergio Tacchini is the technical sponsor of the 55th edition...
Sergio Tacchini is the technical sponsor of the 55th edition of Torneo Avvenire, the tennis tournament for players under 16 that will take place in June in Milan, at the Ambrosiano Tennis Club. This marks the second year the brand has partnered with the tournament.
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News briefs
Jane Fonda, the 81-year-old actress and activist who started the...
Jane Fonda, the 81-year-old actress and activist who started the aerobic fitness movement for women, is launching the first activewear collection under her own name on July 5, according to WWD. It will be available on Evine Live as interactive video and an e-commerce company in the U.S. whose live ...
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News briefs
Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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News briefs
Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
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News briefs
Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
After Getafe, Leganés and Villarreal, Joma Sport has expanded its...
After Getafe, Leganés and Villarreal, Joma Sport has expanded its sponsorship roster with a fourth Spanish pro football team, SD Eibar of LaLiga. The sportswear brand will be the club's exclusive official technical sponsor from July 1 and during the 2019/2020 season. Eibar was formerly with Puma. In addition, Joma ...
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News briefs
Arc'teryx, a brand of Amer Sports, is partnering with Leave...
Arc'teryx, a brand of Amer Sports, is partnering with Leave No Trace Center for Outdoor Ethics, an organization based in Boulder, Colorado, that helps protect the outdoors by teaching people to enjoy it responsibly. The partnership is carried on via Arc'teryx' “In My Backyard” grant program, which supports projects that ...
