News and insights about brands in the sporting goods industry – Page 204
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News briefs
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German...
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German marathon runner, for the next two years. The cooperation with Blum, who won the Cologne Marathon last year, is part of Brooks Running's “Brooks Run Happy Team” social media campaign.
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Article
Nike releases Impact Report for FY2018
Nike has released its Impact Report for the fiscal year ended on May 31, 2018. The report focuses on the company's 2020 targets and priorities across its value chain and for its stakeholders. Last year, among its priority issues, the company identified “Diversity and Equal Opportunity” and “Climate Change Risks” ...
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News briefs
Mammut is asking owners of its Generation 3.0 avalanche airbags...
Mammut is asking owners of its Generation 3.0 avalanche airbags to ensure that the airbag balloon is correctly attached to the inflation system or else get in touch with the company's customer service department. An improperly attached airbag can lose volume too quickly after inflation. The request is addressed specifically ...
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News briefs
Macron is the new technical partner of Post SV Nuremberg,...
Macron is the new technical partner of Post SV Nuremberg, one of the largest recreational multisport associations in Germany, with more than 19,000 registered members and 140 teams across various sports. The Italian sportswear company will dress all the registered members and teams of the association.
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News briefs
Macron is the new technical sponsor of the Newcastle Falcons,...
Macron is the new technical sponsor of the Newcastle Falcons, the English rugby union team that plays in the English Premiership. The long-term partnership will start in the 2019/20 season and last until 2024. The agreement also covers The Thunder, the Rugby League team. In addition, Macron has extended its partnership ...
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Short stops
Umbro has extended its kit sponsorship of the Everton football...
Umbro has extended its kit sponsorship of the Everton football club, which plays in the English Premier League
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News briefs
Skechers is introducing the Mojo Elite and Mojo Punch Shot...
Skechers is introducing the Mojo Elite and Mojo Punch Shot golf shoes to its 2019 product range. Both shoes feature Skechers' new Gripflex spikeless TPU outsole, a proprietary grip system that is meant to provide optimal traction and stability. The low-profile design of the Gripflex sole enables more of the ...
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News briefs
Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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News briefs
Umbro has extended its kit partnership deal with West Ham...
Umbro has extended its kit partnership deal with West Ham United through to the summer of 2023. The sportswear brand will remain as the official technical partner of the Premier League club, supplying all official playing kits, from first team to youth and schoolboy level, as well as training products ...
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News briefs
Nike Skateboarding has signed a new partnership deal with the...
Nike Skateboarding has signed a new partnership deal with the French roller and skateboarding federation (FFRS). As reported by the French newspaper L'Equipe, the sports brand will dress France's skateboard team until the Paris Olympics in 2024. The sport of skateboarding is set to make its Olympic debut at the ...
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Short stops
Lotto is paying tribute to David Ferrer, the three-time Davis...
Lotto is paying tribute to David Ferrer, the three-time Davis Cup champion with Spain and a brand ambassador, with a limited-edition photo book
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News briefs
Foot Locker and Champion have teamed up on a sports...
Foot Locker and Champion have teamed up on a sports apparel collection celebrating five e-sports (electronic sports) teams. The retailer has started to sell, both online and at select retail locations in the U.S., a Champion Athleticwear line based on the following teams: OpTic Gaming, Counter Logic Gaming, Dignitas, Spacestation ...
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News briefs
Lacoste made its catwalk debut during Paris Fashion Week with...
Lacoste made its catwalk debut during Paris Fashion Week with a show at the Tennis Club de Paris, in the elegant 16th district of France's capital city, not far from the venue of the Roland Garros tournament. The collection, for autumn/winter 2019, is inspired by the sportswear roots of the ...
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News briefs
Canada Goose and Gore-Tex have partnered on a limited-edition capsule...
Canada Goose and Gore-Tex have partnered on a limited-edition capsule collection of outerwear, known as the “Nomad” collection, designed to protect from rough elements such as downpours and harsh winds. The product line comprises two new, lightweight outerwear styles: the Nomad Jacket and the Nomad HyBridge Lite Jacket. Both jackets ...
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Article
Brunswick sells Life Fitness to a PE firm
Unlike VF Corp., which has spun off its jeans business into a new company owned by its shareholders, Brunwick Corp. has chosen the alternative of a straight sale of its fitness division to a New York-based private equity firm, KPS Capital Partners, for about $490 million in cash, following the ...
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News briefs
VF Corp. is moving Jeremie Blondel from Vans to The...
VF Corp. is moving Jeremie Blondel from Vans to The North Face. Filling a newly created role, he will serve as vice president of sales for TNF in Europe, the Middle East and Africa with responsibility for the entire wholesale business in the region. Blondel will work under Jan van ...
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News briefs
VF Corp. has become a signatory to the Fashion Industry...
VF Corp. has become a signatory to the Fashion Industry Charter for Climate Change, which means that the lifestyle group commits to net-zero emissions by 2050. VF owns a large portfolio of brands including The North Face, Timberland, Vans, Wrangler and others. The signatories of the charter also commit to ...
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News briefs
Wilson Sporting Goods and the International Basketball Federation (Fiba) have...
Wilson Sporting Goods and the International Basketball Federation (Fiba) have extended their partnership for three-on-three (3×3) basketball through 2028, covering the next three Summer Olympic Games. Wilson will be supplying official game balls for all official 3x3 competitions. This includes the Olympics, as the sport will become one of the ...
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News briefs
Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired...
Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired collection at this year's edition of the Italian Open at the Foro Italico in Rome. The tournament started on May 6 and will run until May 21. Barbie is celebrating her 60th birthday in 2019, and earlier this year Sergio ...
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News briefs
Helly Hansen has received the coveted German Design Award in...
Helly Hansen has received the coveted German Design Award in the sports segment for the HP Racing mid-layer sailing jacket, which uses a new Lifaloft insulation developed in collaboration with Primaloft. A total of 5,400 candidates participated in the contest for the award this year, half of them from outside ...
