News and insights about brands in the sporting goods industry – Page 205
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News briefs
Atair, a German manufacturer of socks based in Steinfurt, has...
Atair, a German manufacturer of socks based in Steinfurt, has acquired the license to manufacture and market socks for Völkl. The first collection will include 13 models for skiing, running and hiking as well as other sports activities. The product offer will be expanded in the future to the broader ...
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Article
International sales lift Under Armour
Under Armour bounced back from a difficult period, reversing its year-ago loss of $30.2 million to post net income of $22.5 million for the first quarter of 2019. Sales rose by 2 percent to $1,205 million, topping analysts' expectations. Shares surged by 9 percent after the announcement.While North American revenues ...
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News briefs
Anta Sports Products has announced that it has been selected...
Anta Sports Products has announced that it has been selected as a constituent stock of the Hang Seng China Enterprise Index, starting on June 17. The benchmark index includes the major Chinese companies on the exchange that has the biggest market capitalization and the highest liquidity. Furthermore, Anta was recently ...
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News briefs
Under Armour has announced a partnership with the Turf Games,...
Under Armour has announced a partnership with the Turf Games, which will see the Turf Games Summer Festival rebranded as the “Under Armour Turf Games 2019.” The deal will also see the fitness brand serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier ...
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News briefs
Wilson, a division of Amer Sports, has announced a partnership...
Wilson, a division of Amer Sports, has announced a partnership with Autism Speaks, an autism advocacy organization with headquarters in New York, for the launch a limited-edition collection of baseball equipment. Under the new partnership, Wilson will develop a “Love the Moment” collection of Wilson and Louisville Slugger baseball products, ...
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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News briefs
Neen Williams has parted ways with the apparel brand Altamont...
Neen Williams has parted ways with the apparel brand Altamont to become the first skateboarder on Lululemon's roster of brand ambassadors. He joins the snowboarders Alex Diebold and Craig McMorris, the surfers Mark Healy, Evan Valiere and Dennis Walsh, and the kite surfer Damien LeRoy.
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News briefs
The National Basketball Association (NBA) will reportedly allow NBA clubs...
The National Basketball Association (NBA) will reportedly allow NBA clubs to exercise the option to sell international sponsorship rights for the first time, starting from the next season. According to the Sports Business Journal (SBJ), an agreement was reached between the team owners at a recent board of governors' meeting, ...
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News briefs
Jean-Philippe Torgue has set up his own consultancy, called Akuna,...
Jean-Philippe Torgue has set up his own consultancy, called Akuna, after collecting 25 years of experience in brand-building. He was a senior executive at major companies including VF Corp. and Amer Sports before setting up a European office for Phenix in 2017. He left the operation after a year and ...
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News briefs
Nike has entered into a licensing agreement with PVH Corp....
Nike has entered into a licensing agreement with PVH Corp. for the design, sourcing, marketing and worldwide distribution of Nike-branded men's underwear. PVH Corp. is already the North American licensee of Speedo. It owns brands like Calvin Klein, Tommy Hilfiger, Van Heusen and Izod.
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News briefs
Life Fitness has launched a digital advertising platform called Life...
Life Fitness has launched a digital advertising platform called Life Fitness Media. The system will enable the supplier of commercial fitness equipment to channel advertising through machines – notably cardio equipment – that it has already been sold to gyms, universities, hotels, corporations and other clients. The American company has ...
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Article
Adidas’ margins climb further, European sales lag behind
The Adidas Group continued to emphasize profit margins in the first quarter of 2018. Its net earnings from continuing operations went up by 16.5 percent to €631 million, and earnings per share actually leaped by 19 percent as the company continued its share buy-back program. Sales increased by only 6.1 ...
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Article
Adidas extends its contract with Real Madrid, paying dearly
Adidas and Real Madrid have agreed on a new contract that extends their partnership for eight more years, through June 2028. The parties have agreed not to disclose the value of the deal. According to various sources, it is worth between €100 million and €120 million a year, but Adidas ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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Short stops
Adidas has opened a store in Paris' Boulevard Haussmann, its...
Adidas has opened a store in Paris' Boulevard Haussmann, its third in downtown Paris and its fifth in Paris metropolitan area
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Article
Nike adds a digital solution to a growing market
According to Nike, industry research suggests that 60 percent of the public wear shoes of the wrong size. In response, the Oregon-based sports behemoth has spent the past year working out a new selling scheme. In addition to branding, style, quality and materials, Nike is going to play up the ...
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News briefs
VF Corp. will become almost entirely an active lifestyle and...
VF Corp. will become almost entirely an active lifestyle and workwear company with an annual turnover of around $11 billion following the approval by its board of directors of the spin-off of its two jeans brands, Lee and Wrangler, into a new company called Kontoor Brands. VF's shareholders will get ...
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News briefs
Protest, the Dutch action sports brand, has created a capsule...
Protest, the Dutch action sports brand, has created a capsule collection of swimsuits for The Surf Project, a foundation whose certified instructors and volunteers run small-group surfing lessons for children with ADHD, Down Syndrome and autism. The foundation also works with psychiatrists and psychologists to gauge the benefits of surfing ...
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Short stops
David W. McCreight, a 56-year-old former president of Under Armour,...
David W. McCreight, a 56-year-old former president of Under Armour, Lands' End and Anthropologie, has been named a director of Wolverine Worldwide, replacing Joseph R. Gromek, who is retiring
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
