News and insights about brands in the sporting goods industry – Page 202
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News briefs
VF Corp. has appointed Cameron Bailey as vice-president of global...
VF Corp. has appointed Cameron Bailey as vice-president of global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in manufacturing ...
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TaylorMade has announced a collaboration with Peter Millar, the premium...
TaylorMade has announced a collaboration with Peter Millar, the premium American lifestyle brand, on a new range of performance golf apparel
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News briefs
BasicNet has announced a new multi-year partnership deal with Genoa...
BasicNet has announced a new multi-year partnership deal with Genoa C.F.C. taking the place of Lotto. Kappa had previously sponsored the Italian football club, in the late 1990s. Under the terms of the new agreement, the club's teams will be wearing products of BasicNet's brands including Kappa, Robe di Kappa, ...
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News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
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Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
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News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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Shock Absorber is the sports bra partner of This Mum...
Shock Absorber is the sports bra partner of This Mum Runs, the U.K.-based women's running community with 50,000 members
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News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
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Mizuno JPX919 Hot Metal irons have been honored as “Most...
Mizuno JPX919 Hot Metal irons have been honored as “Most Wanted” game improvement irons of 2019 by MyGolfSpy.com
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News briefs
On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
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News briefs
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the...
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North ...
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News briefs
Lacoste has launched a new and unconventional video for its...
Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just ...
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Umbro will replace Hungaria as the technical partner of Stade...
Umbro will replace Hungaria as the technical partner of Stade de Reims, in a deal that will cover the next five seasons of the French first division football championship
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News briefs
Puma will replace Hummel as the technical sponsor of SpVgg...
Puma will replace Hummel as the technical sponsor of SpVgg Greuther Fürth, a team playing in the Bundesliga, starting with the 2020/21 season. The long-term contract is going to be useful for the Wild Cat because the city of Fürth is not far from its head office in Herzogenaurach. This ...
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News briefs
Skechers will be the footwear sponsor for Team Europe in...
Skechers will be the footwear sponsor for Team Europe in the Solheim Cup, the biennial women's pro golf tournament due to be held on Sept. 9-15 in Gleneagles, Scotland. The golfers, caddies, coaches, and officials will be wearing the GO Golf Pro 2 Solheim Cup colorway. Team Europe as it ...
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News briefs
Macron and Uefa have signed a three-year deal that will...
Macron and Uefa have signed a three-year deal that will see the Italian kit manufacturer provide referee uniforms for all Uefa competitions until 2022. The new jersey made its debut at the Uefa Europa League final in Baku on May 29. It preserves the colors that are traditionally worn by ...
