News and insights about brands in the sporting goods industry – Page 202
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Having signed a long-term deal to become the sponsor of...
Having signed a long-term deal to become the sponsor of Spain's LaLiga football league as of 2019/20, Puma has released its official game ball for all matches in LaLiga Santander and LaLiga 1|2|3. The German sporting goods brand has introduced a number of features. The ball consists of 18 thermally ...
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Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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Speedo has become the exclusive swimwear supplier for this year's...
Speedo has become the exclusive swimwear supplier for this year's Barcelona Triathlon by Santander race
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For three years beginning this September, Wilson will be providing...
For three years beginning this September, Wilson will be providing the official game ball for the Basketball Champions League. The Evo Nxt, as it is called, was designed by Wilson Labs for the speed of modern basketball and to enhance shooting, handling and grip. It combines the durability, feel and ...
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Outerknown, the Californian lifestyle brand founded by Kelly Slater and...
Outerknown, the Californian lifestyle brand founded by Kelly Slater and John Moore, has created the world's first boardshorts made from 100 percent Australian merino wool. The new Woolaroo shorts have been developed together with and certified by The Woolmark Company. The Woolaroo boardshorts are available in dark teal, herb and ...
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CMP, the Italian brand owned by the F.lli Campagnolo group,...
CMP, the Italian brand owned by the F.lli Campagnolo group, has revamped its Lab collection for spring/summer 2020, producing what it describes as a lighthearted take on sportswear for “urban travelers.” The idea was to take the brand's usual technical apparel and retain much of the comfort and functionality while ...
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In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Nike has extended its five-year-old sponsorship of the Brighton football...
Nike has extended its five-year-old sponsorship of the Brighton football club, which plays in the English Premier League
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Macron has extended its technical sponsorship deal with Club Brugge,...
Macron has extended its technical sponsorship deal with Club Brugge, a football club that competes in the Belgian first division, based in Bruges
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News briefs
PrimaLoft has developed a new thin textile platform, called PrimaLoft...
PrimaLoft has developed a new thin textile platform, called PrimaLoft Next, that insulates and breathes without being bulky, with an expanded color palette. It pairs with shell and liner fabrics and is suitable for next-to-skin and standalone applications. The platform's first collection is the Evolve Series, designed to mimic animal fur. ...
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
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Le Coq Sportif has signed a six-year partnership deal with...
Le Coq Sportif has signed a six-year partnership deal with the Paris Opera Ballet that will see the French brand become the official technical supplier of the Opera's Ballet and dance school. Le Coq Sportif will supply the outfits for their sporting activities, which will be designed in collaboration with ...
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Cornilleau is taking pool to the poolside with what the...
Cornilleau is taking pool to the poolside with what the company claims is the first genuine outdoor billiards table. From July 11 to August 25, the Hyphen will be on display in a preview for the “Garden Parvis” summer arrangements at La Défense, the Parisian business district just outside the ...
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Hyosung is launching a new elastane product from its Creora...
Hyosung is launching a new elastane product from its Creora brand that is to serve the endurance sports apparel market. The new Creora ActiFit elastane is said to offer more durability, higher levels of resistance to chlorine and UV, and better shape and recovery. These features best suit endurance sports ...
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Rip Curl has signed a five-year global licensing deal for...
Rip Curl has signed a five-year global licensing deal for eyewear with ADCL, the French designer and distributor of optical frames and sunglasses. The two companies have been working together in the European eyewear market since 2008, and over that period Rip Curl has achieved annual eyewear sales of 300,000 ...
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Life Fitness is the official fitness equipment partner for the...
Life Fitness is the official fitness equipment partner for the Wimbledon tennis tournament, which will come to an end on July 14
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Puma will be supporting the Museum of European and Mediterranean...
Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a ...
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Joma will be the new technical sponsor of Spain's national...
Joma will be the new technical sponsor of Spain's national futsal league, the Liga Nacional de Fútbol Sala (LNFS). For five seasons as of 2019/2020, the Spanish sports footwear and apparel brand will be supplying official game balls for all LNFS matches for the Primera División – regular league play, ...
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VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the...
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North ...
