News and insights about brands in the sporting goods industry – Page 201
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News briefs
After a long pause, Umbro will again be the technical...
After a long pause, Umbro will again be the technical sponsor of Burnley, an English Premier League club, taking the place of Puma, which had been its sponsor since the 2010/11 season. The new contract will initially run for three years until the end of the 2021/22 season. No figures ...
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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Article
Innovation and digitalization fuel Nike’s 11% growth
Surpassing the management's expectations, Nike reported a broad-based sales increase of 11 percent on a currency-neutral basis for the financial year ended on May 31, driven by innovations, the group's “consumer direct offense” initiative and other aspects of its strategic transformation.In reported dollars, this meant an increase of 7 percent ...
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News briefs
Macron is the new technical sponsor of the Zebre Rugby...
Macron is the new technical sponsor of the Zebre Rugby Club, the Italian professional rugby union team that competes in the Pro14 and EPCR Challenge Cup competitions. The club, which was founded in 1973, is based in Parma, in Italy's northwest.
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Spyder has renewed and expanded its sponsorship of the U.S....
Spyder has renewed and expanded its sponsorship of the U.S. Ski Team through the year 2023. The American sportswear company has been the team's exclusive supplier of official apparel since 1989. It will be designing and supplying men's and women's uniforms not only for the Alpine team, as before, but ...
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Short stops
Nike plans to open its first European House of Innovation...
Nike plans to open its first European House of Innovation in Paris, at 79 avenue des Champs-Elysées, in December
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News briefs
VF Corp. has entered into a partnership with Tmall, the...
VF Corp. has entered into a partnership with Tmall, the Chinese B2C e-commerce platform and marketplace owned by Alibaba Group. VF is hoping to glean insights into the Chinese market in terms of buyers, growth opportunities, product design and assortment. This is not the American company's first collaboration with the ...
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News briefs
Danny MacAskill, the mountain-biker known for combining urban and outdoor...
Danny MacAskill, the mountain-biker known for combining urban and outdoor styles, has signed a sponsorship deal with Adidas Outdoor. MacAskill has been wearing Adidas' Five Ten shoe brand for about a decade, but Adidas has decided to stop using the Five Ten brand name, and the athlete will now be ...
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News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
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News briefs
Brandplus is the new footwear licensee of O'Neill. The cooperation...
Brandplus is the new footwear licensee of O'Neill. The cooperation started with this year's spring/summer 2019 season. Pointbreak, a subsidiary of Brandplus, has the licensing rights for the member states of the European Union, Russia, Norway, Serbia, Switzerland, Lichtenstein, Monaco, Kosovo, Macedonia, Bosnia-Herzegovina, Montenegro and Turkey. Brandplus was created in ...
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News briefs
Expanding its digital marketing operations, Uhlsport launched a blog with...
Expanding its digital marketing operations, Uhlsport launched a blog with a focus on goalkeepers on June 6. According to the German company, almost half of the goalkeepers playing in German first-league football clubs are partners of Uhlsport. The blog features a combination of news on top goalkeepers and football teams ...
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News briefs
New Balance has partnered with Genies, the maker of digital...
New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance ...
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News briefs
Ecco Golf has been awarded a Red Dot Award for...
Ecco Golf has been awarded a Red Dot Award for its S-Lite golf shoe. The Red Dot awards look at products from nearly 50 categories, and honor products for their excellence in design. The S-Lite is described as the lightest leather golf shoe that Ecco Golf has ever produced. The ...
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News briefs
Under Armour has made Sean Eggert its senior vice president...
Under Armour has made Sean Eggert its senior vice president of global sports marketing. He will be reporting to Alessandro de Pestel, chief marketing officer. Eggert was last with Red Bull, where he was in charge of about 160 initiatives, such as a recent partnership with USA Basketball, several action ...
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News briefs
Under Armour plans to open its first store in the...
Under Armour plans to open its first store in the Nordic countries in September. It will be located in Stockholm's Mall of Scandinavia, which is right next to the Swedish National football stadium, Friends Arena. At a little over 200 square meters, the store will display the breadth of the ...
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Short stops
Puma has signed an endorsement deal with Armand “Mondo” Duplantis,...
Puma has signed an endorsement deal with Armand “Mondo” Duplantis, the 19-year-old pole vaulter who holds the Under-20 record of 6.05 m
