News and insights about brands in the sporting goods industry – Page 201
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News briefs
The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
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While negotiating to succeed New Balance as the sponsor of...
While negotiating to succeed New Balance as the sponsor of the Liverpool team after the 2019/20 season, according to the Daily Mail, bidding against Nike for the Premier English League club, Puma is considering paying three times more than it is doing now to continue as the sponsor of the ...
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Batra Group's Future Brands Limited (FBL) of London has partnered...
Batra Group's Future Brands Limited (FBL) of London has partnered with Brand Machine Group (BMG) to launch a full collection of Russell Athletic childrenswear and accessories across Europe, the Middle East and Africa (EMEA). The license agreement between FBL and BMG will enable BMG to design, manufacture and market children's ...
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Overcoming a challenge from Puma, Nike's Jordan brand has signed...
Overcoming a challenge from Puma, Nike's Jordan brand has signed Zion Williamson to a footwear endorsement deal. Williamson was the number-one pick in the NBA draft of 2019. This past February, he famously injured his knee playing for Duke University when one of his Nike PG 2.5 shoes burst open ...
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News briefs
Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
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News briefs
Champion and Clothsurgeon, the British streetwear label, have launched a...
Champion and Clothsurgeon, the British streetwear label, have launched a collaborative capsule collection, inspired by Ivy League college sportswear from the 1940s, 1950s and 1960s. The menswear collection comprises vintage-style cardigans, hooded letterman sweatshirts and jackets, sweatshirts, jogging pants, T-shirts and caps. The collection was first unveiled during Paris Fashion ...
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Short stops
Element has collaborated with Nigel Cabourn, the British fashion designer,...
Element has collaborated with Nigel Cabourn, the British fashion designer, on a capsule collection for spring/summer 2020, called “Element by Nigel Cabourn–Designed in England”
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News briefs
Opro, the British mouthguard specialist, has signed up Danielle Lappage...
Opro, the British mouthguard specialist, has signed up Danielle Lappage as its first wrestling brand ambassador. Born in Canada, Lappage has been a gold and silver medalist at the Commonwealth Games and silver medalist at the World Championship, among other achievements.
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Short stops
Saucony is the new sponsor of The British Milers Club,...
Saucony is the new sponsor of The British Milers Club, an athletic organization for middle-distance athletics, in a deal that will run until the end of the 2022 season
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News briefs
In the wake of its first Manchester City product collection,...
In the wake of its first Manchester City product collection, Puma has signed a long-term deal with Pep Guardiola, manager of Manchester City FC. Guardiola will be serving as a brand ambassador, endorsing Puma products on and off the pitch, appearing in ad campaigns and advising Puma Football on the ...
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News briefs
Skechers has released the Shaq by Skechers collection with the...
Skechers has released the Shaq by Skechers collection with the retired NBA star Shaquille O'Neal. It is the first Skechers Kids line that the California-based footwear brand has designed specifically for basketball. The mid-height, lace-up sneakers are available in three colorways and have leather or knitted uppers, lightweight midsoles and ...
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News briefs
Reebok has launched its first maternity collection. The debut collection...
Reebok has launched its first maternity collection. The debut collection comprises leggings and tank tops, made with high-stretch fabric. The collection, which is already available in the U.S., will be on sale globally by this autumn.
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News briefs
Peak Performance of Sweden has launched a collection designed by...
Peak Performance of Sweden has launched a collection designed by Ben Gorham, founder of Byredo, a Swedish brand of fragrances, leathergoods, eyewear and other items. In Peak Performance's view, “Possessions of My Soul” attempts to connect the urban and outdoor segments. It is a unisex outdoor collection made with technical ...
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News briefs
Nike has introduced Joyride, a new technology that combines the...
Nike has introduced Joyride, a new technology that combines the previous cushioning systems of Nike Air and Nike React. Joyride sets pods and about ten thousand foam beads in the soles of each shoe. The beads shift with wearers' motions and the size and shape of their feet, while the ...
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News briefs
Nike is reportedly contemplating strategic options including the divesture of...
Nike is reportedly contemplating strategic options including the divesture of Hurley, the group's boardsports apparel brand. The information came just after that of the appointment of John Schweitzer as Hurley's chief executive and chief financial officer. He is replacing Bob Coombes, who was made general manager in 2015, with the ...
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Puma has signed a long-term endorsement deal with Karsten Warholm,...
Puma has signed a long-term endorsement deal with Karsten Warholm, the current world champion in the 400-meter hurdles. Now 23, the Norwegian athlete began with the octathlon and decathlon, winning gold at the World Youth Championships in 2013 and silver at the European Junior Championships of 2015 before taking the ...
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News briefs
Fanatics has signed a long-term partnership deal with the Union...
Fanatics has signed a long-term partnership deal with the Union of European Football Associations (Uefa) that will see the company handle the merchandising and official fan shop for the events of Uefa's national teams. The deal is set to cover the Euro 2020 tournament, the Nations League Finals, the European ...
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News briefs
Lotto Sport Italia has signed endorsement deals with two Spanish...
Lotto Sport Italia has signed endorsement deals with two Spanish pádel champions, Franco Stupaczuk and Matías “The Warrior” Diaz Sangiorgio. The two athletes have been partners on the World Pádel Tour (WPT) since last year. Diaz, 40, has been a professional player for 13 years and has won seven WPT ...
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News briefs
Vans has launched its loyalty program, Vans Family, in the...
Vans has launched its loyalty program, Vans Family, in the U.K. The casual-footwear brand introduced the program in the U.S. in February 2018. Since then, the platform has signed up more than eight million members, who receive access to exclusive contests, sneak previews of upcoming releases and other experiences.
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News briefs
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at...
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at 1 Chome-13-12 Jingumae, Shibuya City. The refurbished location features enhanced services, including a dedicated Nike Women's floor. Additionally, customers can now reserve and scan products and benefit from instant checkout, among other new services, all through Nike App at Retail, ...
