News and insights about brands in the sporting goods industry – Page 201
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News briefs
Lotto Sport Italia has signed endorsement deals with two Spanish...
Lotto Sport Italia has signed endorsement deals with two Spanish pádel champions, Franco Stupaczuk and Matías “The Warrior” Diaz Sangiorgio. The two athletes have been partners on the World Pádel Tour (WPT) since last year. Diaz, 40, has been a professional player for 13 years and has won seven WPT ...
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Vans has launched its loyalty program, Vans Family, in the...
Vans has launched its loyalty program, Vans Family, in the U.K. The casual-footwear brand introduced the program in the U.S. in February 2018. Since then, the platform has signed up more than eight million members, who receive access to exclusive contests, sneak previews of upcoming releases and other experiences.
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News briefs
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at...
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at 1 Chome-13-12 Jingumae, Shibuya City. The refurbished location features enhanced services, including a dedicated Nike Women's floor. Additionally, customers can now reserve and scan products and benefit from instant checkout, among other new services, all through Nike App at Retail, ...
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Article
Innovation and digitalization fuel Nike’s 11% growth
Surpassing the management's expectations, Nike reported a broad-based sales increase of 11 percent on a currency-neutral basis for the financial year ended on May 31, driven by innovations, the group's “consumer direct offense” initiative and other aspects of its strategic transformation.In reported dollars, this meant an increase of 7 percent ...
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Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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News briefs
After a long pause, Umbro will again be the technical...
After a long pause, Umbro will again be the technical sponsor of Burnley, an English Premier League club, taking the place of Puma, which had been its sponsor since the 2010/11 season. The new contract will initially run for three years until the end of the 2021/22 season. No figures ...
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News briefs
Anta Sports Products, the new owner of Amer Sports, has...
Anta Sports Products, the new owner of Amer Sports, has denied once again allegations of falsifying its accounts. The latest claim came from a U.S.-based short seller, Muddy Waters, which said that the Chinese company had fraudulently boosted its reported profit margins through the control it has on its distributors. ...
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News briefs
Amer Sports has completed the divestment of Mavic, which is...
Amer Sports has completed the divestment of Mavic, which is now the property of a private equity firm, Regent. The sale will have no impact of Amer's results. The group's cycling business was already listed as discontinued in its financial results for 2018.
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News briefs
Nike and the Paris Saint-Germain (PSG) football club have announced...
Nike and the Paris Saint-Germain (PSG) football club have announced that they are extending their technical partnership until 2032. Nike will provide the kit for the PSG's men's and women's sections as well as their handball team. The exact figure of the new deal has not been unveiled. Nike has ...
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Nike has announced that it is signing on to the...
Nike has announced that it is signing on to the Fashion Industry Charter for Climate Action, an environmental commitment under the United Nations (UN) Framework Convention on Climate Change. The Charter, which was launched at COP24 in Katowice, Poland, in December 2018, goes beyond previous industry-wide commitments. It targets a ...
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News briefs
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as...
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as its chief executive and chief financial officer. Schweitzer is replacing Bob Coombes, who was made general manager in 2015, with the departure of Hurley's founder and CEO, Bob Hurley. Schweitzer has been with Nike since 2000 and first served in ...
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News briefs
The North Face has appointed Tina Rolén as its new...
The North Face has appointed Tina Rolén as its new marketing director for the EMEA region, taking the place of Kathy Hines. Rolén joined VF last September as EMEA marketing director for Vans. Prior to that, she had worked for two years as worldwide marketing director for Haglöfs, the Swedish ...
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News briefs
VF Corp. has appointed Cameron Bailey as vice-president of its...
VF Corp. has appointed Cameron Bailey as vice-president of its global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in ...
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VF Corp. has appointed Denny Bruce as global brand president...
VF Corp. has appointed Denny Bruce as global brand president of Williamson Dickie Mfg. Co. (Dickies), replacing Philip Williamson, who will move into a brand ambassador's role
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Under Armour has signed a deal that makes it...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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News briefs
Dunlop has extended its partnerships as the official ball sponsor...
Dunlop has extended its partnerships as the official ball sponsor at four Association of Tennis Professionals (ATP) and Women's Tennis Association (WTA) tournaments. The revised partnerships will see the brand provide the new Dunlop ATP Official Ball for major European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ...
