News and insights about brands in the sporting goods industry – Page 237
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Faction Ski has announced the release of CT 5.0, a...
Faction Ski has announced the release of CT 5.0, a limited edition of 200 pairs of skis co-branded with France's Candide Thovex, described as the most famous freeskier in the world
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News briefs
Mizuno is moving into the lifestyle segment with a sneaker...
Mizuno is moving into the lifestyle segment with a sneaker version of its Wave Rider running shoe, first launched in 1998. Called Wave Rider 1, the new sneaker will be the first product in a new Sports Style category for the Japanese brand. It is being introduced selectively at retail ...
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TYR Sport has signed up Holly Lawrence, a former Ironman...
TYR Sport has signed up Holly Lawrence, a former Ironman world champion, to an endorsement deal
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Puma is the new official supplier of the Senegalese Football...
Puma is the new official supplier of the Senegalese Football Association, replacing Romai through a long-term partnership. It will start to outfit the Senegal national team, also known as the “Lions of Teranga,” next month, in connection with this year's Fifa World Cup in Russia. It will be the second ...
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Wilson Soccer has extended its partnership with the NCAA as...
Wilson Soccer has extended its partnership with the NCAA as the official soccer ball for all levels of college play
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Vans’ ongoing strength drives VF Corp.
The Vans brand finished the year with an impressive rise in demand, as its sales surged by 35 percent in constant currencies in the last quarter, with ample double-digit rate increases in all geographic areas.The action sports brand's turnover was up by 31 percent in Europe, the Middle East and Africa ...
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Halti launched a new underwear collection for the international market...
Halti launched a new underwear collection for the international market at the recent Ispo show in Munich. The collection is mainly made in Europe with production partners in Lithuania and Latvia. Halti also showed its complete active lifestyle collection for the first time at Ispo, as well as a new ...
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The SportScheck City Runs will have a name change as...
The SportScheck City Runs will have a name change as part of a format revamp. Now known as SportScheck Run 2018, the running series has also found a new partner in the shape of Under Armour, who will be the official outfitter for the events. Under the motto of “Runner's ...
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Puma has unveiled new collaborations and capsule collections with Shantell...
Puma has unveiled new collaborations and capsule collections with Shantell Martin and Hello Kitty. The sportswear brand has partnered with Shantell Martin, the British visual artist best known for her stream-of-consciousness drawings, on a capsule collection of sneakers and apparel. The pieces of this collection, entirely black and white, all ...
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Champion presented a capsule collection developed in collaboration with Urban...
Champion presented a capsule collection developed in collaboration with Urban Outfitters at the inauguration of a new store in Paris. It recently introduced a collaboration with an American fashion label, Kith, sporting a new version of the Champion logo. It also launched a new unisex line in black, white and ...
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Roxy has launched a new global campaign entitled “Make Waves....
Roxy has launched a new global campaign entitled “Make Waves. Move Mountains,” which is meant to celebrate the empowerment of women in action sports and beyond. To help promote the message, the brand has tapped into well-known snow and surf athletes, including Stephanie Gilmore, Dara Howell, Torah Bright, and Lisa ...
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Converse opened a hotel-inspired pop-up in a five-floor building in...
Converse opened a hotel-inspired pop-up in a five-floor building in London, in the heart of Shoreditch, on Feb. 16-17. The project, hosted at 155 New North Rd, Hoxton, celebrated in particular the brand's One Star trainers. The two-day “Converse One Star Hotel” featured exclusive One Star products from the spring ...
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Fusalp has become the official supplier of Monaco's Olympic Committee,...
Fusalp has become the official supplier of Monaco's Olympic Committee, starting with the Winter Olympics in Korea
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New Balance is replacing Umbro as the sponsor of FC...
New Balance is replacing Umbro as the sponsor of FC Nantes, a French first-league football team
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Under Armour continues to restructure
Under Armour has launched extra restructuring measures, after a year that was marked by much-reduced sales expansion and the re-alignment of the company's management and cost structure.Its performance somewhat improved in the last quarter, as sales increased by 4.6 percent to $1,365.4 billion, a rise of 4 percent in constant ...
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Arc’teryx performs well in China
China has become the second-largest market for Arc'teryx, after a buoyant year that saw the brand's global sales move up to about €340 million, amounting to a strong double-digit sales increase in constant currencies.Arc'teryx has contributed much of the increase of the Amer Sports group's outdoor apparel division. As detailed ...
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PVH has launched a Calvin Klein Performance collection of apparel...
PVH has launched a Calvin Klein Performance collection of apparel for men and women in Europe for sale from next autumn in fashion boutiques as well as selected sporting goods stores. A similar athleisure line is already being sold in Asia.
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New Balance has announced the launch of “Fearlessly Independent Since...
New Balance has announced the launch of “Fearlessly Independent Since 1906,” a new global communication platform that is meant to reflect the brand's heritage and the company's commitment to non-conventional values. New Balance was founded in 1906 in Boston, Massachusetts. The campaign has been developed in partnership with VML, the ...
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Nidecker has announced new sponsorship contracts with Mike Basich, Tim...
Nidecker has announced new sponsorship contracts with Mike Basich, Tim Humphreys and Shin Biyajima. The three snowboarders will be riding Nidecker snowboards and boots exclusively, while continuing their partnership with Flow bindings, one of the boardsports brands owned and operated by the Nidecker Group.
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In the wake of Amazon and fast-fashion retailers like H&M,...
In the wake of Amazon and fast-fashion retailers like H&M, Asos has its first label of activewear in January, with a good response from its customers. Called Asos 4505, the British online retailer's new range encompasses more than 100 styles for men and women in a segment situation between sports ...
