News and insights about brands in the sporting goods industry – Page 237
-
News briefs
Reebok has announced a partnership with Gal Gadot, the star...
Reebok has announced a partnership with Gal Gadot, the star of Wonder Woman, who has been named the brand's newest face. She joins Reebok's list of female ambassadors representing female strength, including Gigi Hadid, Ariana Grande and Victoria Beckham. Through her screen role as Wonder Woman, Gadot is regarded as ...
-
News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
-
News briefs
Nike has partnered with Headspace, a meditation app, to integrate...
Nike has partnered with Headspace, a meditation app, to integrate mindfulness elements into its branded digital training platforms. The feature is offered to Nike Plus members who use the Nike Run Club or Nike Training Club apps. Nike already offers guided runs through its Run Club app but the new ...
-
News briefs
Reebok is releasing its first application of the Liquid Factory...
Reebok is releasing its first application of the Liquid Factory technique on the Floatride Run shoe. The brand first introduced the technology in 2016 with the Liquid Speed, a running shoe focusing on energy return. The manufacturing technique is based on 3-D drawing, where a proprietary liquid material – created especially ...
-
News briefs
Asics has launched its new brand marketing platform, I Move...
Asics has launched its new brand marketing platform, I Move Me, across the Europe, Middle East and African (Emea) market. The fully integrated digitally-led campaign aims to encourage people to get active, based on Asics' belief that movement is a key to happier life. The campaign revolves around story-telling. Over ...
-
News briefs
New Balance is extending its sponsorship of FC Porto. The...
New Balance is extending its sponsorship of FC Porto. The Portuguese team was one of the first football clubs to have been sponsored by the brand, starting with the 2014/15 season.
-
News briefs
Helly Hansen, the global technical sailing brand, and the Royal...
Helly Hansen, the global technical sailing brand, and the Royal National Lifeboat Institution (RNLI) in the U.K. have announced a five-year strategic partnership that will support the charity's aim of preventing drowning. The partnership will consist with Helly Hansen supporting a variety of life-saving activities including product innovation, delivering drowning ...
-
News briefs
Buff was present at the latest edition of Expo Sports...
Buff was present at the latest edition of Expo Sports in Barcelona, on March 9-10, a trade show with a focus on running, trail and triathlon. The company, best known for its neck accessories for sports, is headquartered in Igualada, around 65 km west of Barcelona. Buff said its presence ...
-
Short stops
Vans has launched a capsule collection of shoes in collaboration...
Vans has launched a capsule collection of shoes in collaboration with Rains, a four-year-old Danish brand of rain jackets and waterproof accessories
-
Short stops
Michelin is extending its cooperation with Kempa for its handball...
Michelin is extending its cooperation with Kempa for its handball shoes until 2021
-
Short stops
Faction Ski has announced the release of CT 5.0, a...
Faction Ski has announced the release of CT 5.0, a limited edition of 200 pairs of skis co-branded with France's Candide Thovex, described as the most famous freeskier in the world
-
News briefs
New Balance will act this year as the technical sponsor...
New Balance will act this year as the technical sponsor of the Deejay Ten, a well-known fun race that involved nearly 80,000 runners in four Italian cities last year. Covering distances of five and ten kilometers, the fun run was launched in 2005 by Pasquale Di Molfetta, alias Linus, who ...
-
Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
-
News briefs
Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
-
Short stops
Adidas will be the founding partner of the new Pacific...
Adidas will be the founding partner of the new Pacific Pro football league in the U.S., which is positioned as an alternative for paid professional college players to high school players with their eyes on the NFL
-
News briefs
Two weeks before the formal release of the Adidas Group's...
Two weeks before the formal release of the Adidas Group's results for 2017, the company's chief executive reportedly indicated that its turnover increased in a range of 15 to 20 percent for the year to reach more than €20 billion. As reported by Reuters, Kasper Rorsted said at a conference ...
-
Article
After a good year, Anta eyes the world market
After sharp upticks in sales and profits fueled by its multi-brand and omni-channel strategy in China last year, Anta Sports Products says it wants to become a larger international company, with a more complete portfolio of international brands.The Anta group reinforced its standing as a leading Chinese sports company last ...
-
News briefs
Jeff Bezos, founder and chief executive of Amazon, has overtaken...
Jeff Bezos, founder and chief executive of Amazon, has overtaken Bill Gates as the wealthiest individual in the world, according to Forbes, with a personal net worth of $127 billion. He is also the first one to have reached a personal wealth of more than $100 billion. Bezos, 54, owns ...
-
Short stops
Amer Sports' board of directors has decided to transfer a...
Amer Sports' board of directors has decided to transfer a total of 200,071 Amer shares today to the personnel participating in its 2013 and 2016 Performance Share Plans and its 2016 Restricted Stock Plan
-
Short stops
Quiksilver and Pacsafe have jointly announced a collaboration on an...
Quiksilver and Pacsafe have jointly announced a collaboration on an anti-theft carry-on pack for wetsuits and personal belongings
