News and insights about brands in the sporting goods industry – Page 236
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Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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Wiggle has announced a global relaunch of its brand, alongside...
Wiggle has announced a global relaunch of its brand, alongside its ongoing refocusing on multi-sports offering. Following research and customer consultation over the past year, the firm has developed the “Get There” campaign, which will emphasize what unites people across sport, the company said. The integrated campaign features a cinematic ...
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Craft Sportswear and Spartan have announced a global multi-year partnership,...
Craft Sportswear and Spartan have announced a global multi-year partnership, which makes Craft the official performance apparel and footwear of the Spartan Race, the world's largest obstacle race and endurance brand. The agreement will see the two brands developing the first high-performance technical apparel for Obstacle Course Racing (OCR), a ...
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Hurley and the World Surf League (WSL) have announced a...
Hurley and the World Surf League (WSL) have announced a new partnership for the WSL Championship Tour for the remainder of the year. The brand, owned by Nike, will be collaborating with WSL on five of the 11 scheduled events to help young surfers around the world make a positive ...
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Kevin Plank, founder and chief executive of Under Armour, had...
Kevin Plank, founder and chief executive of Under Armour, had his annual salary cut to $2 million last year from $8.6 million in 2016 because of the company's worse-than-expected performance. He has also given up a stock-based compensation of about $2 million.
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News briefs
Asics is partnering with Eurosport as the broadcast sponsor of...
Asics is partnering with Eurosport as the broadcast sponsor of an exclusive TV series aiming to promote an active lifestyle. The series is entitled “Beyond Champions: Moving Stories of Great Athletes,” and will be broadcast across 54 markets on Eurosport 1 and Eurosport 2. It will feature seven top athletes ...
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Steve Murray goes back to VF Corporation
Shortly after announcing the acquisition of Altra, VF Corp. said that Steve Murray is returning to the group in the new position of vice president in charge of strategic projects. One of his tasks will be to develop the footwear product strategy of The North Face and to support the ...
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News briefs
CMP has become the title and technical sponsor of the...
CMP has become the title and technical sponsor of the Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, ...
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News briefs
Nike has extended its big contract as the official supplier...
Nike has extended its big contract as the official supplier of all the 32 American football teams of the NFL league for eight more years through 2028. The annual price of the contract is said to be roughly similar to the annual fee of $220,000 being paid for its latest ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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Columbia to buy out China joint venture
Columbia Sportswear and Swire Resources will part on friendly terms from their joint venture in China after Columbia stated its intention to acquire the remaining 40 percent in Columbia Sportswear Commercial (Shanghai).An amicable press release issued by Columbia and Swire states that Swire Resources will continue as the exclusive independent ...
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News briefs
The North Face (TNF) has launched a global marketing campaign...
The North Face (TNF) has launched a global marketing campaign focusing on women, entitled “Move Mountains.” The initiative, which has been developed in collaboration with Sid Lee LA, is meant to celebrate a new generation of female explorers and role models. Move Mountains launches with a series of short films ...
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News briefs
Puma has teamed up with Gianmarco Tamberi, the world indoor...
Puma has teamed up with Gianmarco Tamberi, the world indoor and European high jump champion from Italy. Tamberi was described by the sports company as an athlete with a charismatic persona and a hustler style, aligned with Puma's brand identity. Hustler is the term that has been used by Puma ...
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Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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News briefs
Fila has announced it has again signed up Bjorn Borg,...
Fila has announced it has again signed up Bjorn Borg, one of the legends of tennis, as a brand ambassador. The relationship between the sports brand and the former #1 tennis player dates back to 1975. The athlete was with the brand from 1975 to 1986. During his career, Borg ...
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Columbia Sportswear has announced a collaboration with Major League Soccer...
Columbia Sportswear has announced a collaboration with Major League Soccer in the U.S. for a co-branded line of jackets, polos and layering pieces
