News and insights about brands in the sporting goods industry – Page 236
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JD Sports Fashion has launched a new private label for...
JD Sports Fashion has launched a new private label for men's streetwear, Align, comprising 20 pieces including urban tech hoodies, T-shirts, joggers and windbrakers with special detailing
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Vibram Fivefingers has signed a six-year sponsorship deal with the...
Vibram Fivefingers has signed a six-year sponsorship deal with the Leeds United football club through its British distributor, Charles Birch
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Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and...
Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and leisure brands are participating in a collection of co-branded garments, sneakers and glasses with Swarovski crystals
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Canterbury, the brand owned by Pentland, has signed a multi-year...
Canterbury, the brand owned by Pentland, has signed a multi-year partnership with Rugby Canada, replacing Under Armour
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Uhlsport has become the new official supplier of Waasland Beveren,...
Uhlsport has become the new official supplier of Waasland Beveren, a Belgian first-league football club, under a contract lasting through 2022
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Asics has signed a multi-year deal to become a global...
Asics has signed a multi-year deal to become a global development partner of the International Triathlon Union
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Article
Maurath quits Under Armour
Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as ...
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VF Corp. has appointed Velia Carboni as chief digital officer,...
VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s ...
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Quiksilver and Pacsafe have jointly announced a collaboration on an...
Quiksilver and Pacsafe have jointly announced a collaboration on an anti-theft carry-on pack for wetsuits and personal belongings
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Lotto has announced “Life's for living” as the tagline for...
Lotto has announced “Life's for living” as the tagline for its spring/summer 2018 campaign. Lotto's Life's collection is a range of footwear and apparel dedicated to being active both in sporting activities and elsewhere. The multi-channel advertising campaign will be featured across multiple digital media, including the launch of a ...
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Dakine has announced the launch of a new brand campaign,...
Dakine has announced the launch of a new brand campaign, entitled Fear the Known. The campaign is meant to encourage consumers to break free from their daily routine and seek new adventure, across different sports. The new brand motto will be carried across categories and seasons, the company said.
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Amer Sports' board of directors has decided to transfer a...
Amer Sports' board of directors has decided to transfer a total of 200,071 Amer shares today to the personnel participating in its 2013 and 2016 Performance Share Plans and its 2016 Restricted Stock Plan
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Jeff Bezos, founder and chief executive of Amazon, has overtaken...
Jeff Bezos, founder and chief executive of Amazon, has overtaken Bill Gates as the wealthiest individual in the world, according to Forbes, with a personal net worth of $127 billion. He is also the first one to have reached a personal wealth of more than $100 billion. Bezos, 54, owns ...
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After a good year, Anta eyes the world market
After sharp upticks in sales and profits fueled by its multi-brand and omni-channel strategy in China last year, Anta Sports Products says it wants to become a larger international company, with a more complete portfolio of international brands.The Anta group reinforced its standing as a leading Chinese sports company last ...
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Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
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Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
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Adidas will be the founding partner of the new Pacific...
Adidas will be the founding partner of the new Pacific Pro football league in the U.S., which is positioned as an alternative for paid professional college players to high school players with their eyes on the NFL
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Two weeks before the formal release of the Adidas Group's...
Two weeks before the formal release of the Adidas Group's results for 2017, the company's chief executive reportedly indicated that its turnover increased in a range of 15 to 20 percent for the year to reach more than €20 billion. As reported by Reuters, Kasper Rorsted said at a conference ...
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New Balance will act this year as the technical sponsor...
New Balance will act this year as the technical sponsor of the Deejay Ten, a well-known fun race that involved nearly 80,000 runners in four Italian cities last year. Covering distances of five and ten kilometers, the fun run was launched in 2005 by Pasquale Di Molfetta, alias Linus, who ...
